The advertisement promotes a BBC One channel identity with simple and clear design elements. In three sentences, it summarizes the font, graphics, and organization of information used across BBC One advertisements to create a consistent brand identity and draw viewer attention through minimalist design.
3. Layout Design – ‘BBC One’
With clear information
Its on a simple temple with a in white to stand out
prominent red background from the background
4. Content – ‘BBC One’
Their is not a lot of content just simple text with a
background and some animation around the words
5. Style Of Font – ‘BBC One’
This font is ‘Calibri
(Headings)’ which is
clear nothing fancy
which is quite
common on The ‘One’ is also
‘Microsoft Word’ ‘Calibri
implying anyone can (Headings)’ the
watch bold reminds the
views what
channel its on as
The BBC logo is the same BBC has many
style as the rest only in sister Channels
capitals and blocks to
resemble their logo
6. Style Of Graphics – ‘BBC One’
The dark
shading in the
The animation of corners
the circle catches draw's your
you attention attention to
straight away the centre of
the ad
10. Layout Design
Text is centred
and bold in the
advert – to be
most prominent
and obvious to
viewer
Rule of Thirds used whereby
its clear at the top, the middle
is text, and the bottom is the
rose (landscape)
11. Content
Text to inform
the date, time
and series to be
on channel 5
As on all, Blurred background of Focuses shot of a
Advertises the ‘the bachelor’ trying to rose highly
channel website hold the door shut of significant in the
girls on the other side series
12. Style of Font
Colours are
white and red
conventional to
channel 5 so its
recognisable and
it’s the colour of
their logo
Faded into the Font is in capitals and bold –
background shows were conventional of Channel 5 so
you can watch it online – its recognisable
its not to visible because To grab attention and evident
series hasn’t started yet to viewers
13. Style of Graphics
From this point,
The screen does a ‘twirl’
like graphic which all
channel 5 adverts have and
changes logo to fit a rose
They do this because it’s a
recurring series on Channel 5 so
they while its long-awaited they
can great anticipation for the
series as it features between all
adverts as well – constantly
reminding of the programme
14. Photo Manipulation
The photo is
quite white –
which is
considered the
colour of
perfection –
possibly to
symbolise the
bachelor
There is deep focus on the rose while the stem
and background of ‘the bachelor’ is blurred.
Channel 5 do this on most of their adverts on the
prominent feature of the programme
15. Organisation of Information
Information is
always the same
on Channel 5
adverts
#1 – Time &
Date
#2 – Title
#3 – What it is
The Channel website
always shows on the
bottom left of the screen
16. Layout Design
Text is centred
and bold in the
advert – to be
most prominent
and obvious to
viewer
Rule of Thirds used whereby
the face takes up 2/3 of the
screen from the right
(landscape)
17. Content
Text to inform
the date, time
and series to be
on channel 5
Background is all focused so
As on all, the audience can see the
Advertises the channel detail of the fake face – so
website audience can be fascinated by
documentary’
18. Style of Font
Colours are
white and red
conventional to
channel 5 so its
recognisable and
it’s the colour of
their logo
Same font used to Font is in capitals and bold –
advertise website on conventional of Channel 5 so
bottom its recognisable
To grab attention and evident
to viewers
19. Style of Graphics
From this point,
The screen does a ‘twirl’
like graphic which all
channel 5 adverts have
Then transforms into a
channel 5 logo –
This programme doesn’t
have a tailored logo
because it’s a one-off
documentary
20. Photo Manipulation
The edged of the
screen are blurred
while the facial
features are
focused to
emphasise the
detail and quality
of ‘making faces’
The background surrounding the face is really
blue which is clinical, enforcing that scientific
element in the documentary
21. Organisation of Information
Information is
always the same
on Channel 5
adverts
#1 – Time &
Date
#2 – Title
#3 – What it is
The Channel website
always shows on the
bottom left of the screen
22. Layout Design
Text is centred
and bold in the
advert – to be
most prominent
and obvious to
viewer
The killers whole face takes
the screen – whereby his eyes
are strong, as they are the
window to a persons soul
23. Content
Text to inform
the date, time
and series to be
on channel 5
As on all, The background is of the
Advertises the channel killers whole face to
website emphases the cold/evil
feeling his face enforces
24. Style of Font
Colours are
white and red
conventional to
channel 5 so its
recognisable and
it’s the colour of
their logo
Same font used to Font is in capitals and bold –
advertise website on conventional of Channel 5 so
bottom its recognisable
To grab attention and evident
to viewers
25. Style of Graphics
From this point,
The screen does a
‘twirl’ like graphic
which all channel 5
adverts have
Then transforms into a
channel 5 logo –
This programme doesn’t
have a tailored logo
because it’s a one-off
documentary
26. Photo Manipulation
The eye has a
lot of contrast
as it symbolises
the window to
his evil soul
There is a sepia-like colour on Edged are black to keep his
the picture with screen face concentrated
blemishes to enforce its part
of history and dead colours
27. Organisation of Information
Information is
always the same
on Channel 5
adverts
#1 – Time &
Date
#2 – Title
#3 – What it is
The Channel website
always shows on the
bottom left of the screen
28. Layout Design
Text is centred
and bold in the
advert – to be
most prominent
and obvious to
viewer
The pregnancy text is centred in the
screen, slightly slanted to make it
more visually pleasing – linking to
baby fever
29. Content
Text to inform
the date, time
and series to be
on channel 5
Blurred background of
As on all,
pregnancy text to
Advertises the channel
enforce excitement of
website
royal baby
30. Style of Font
Colours are
white and red
conventional to
channel 5 so its
recognisable and
it’s the colour of
their logo
Font is in capitals and bold –
Same font used to conventional of Channel 5 so
advertise website on its recognisable
bottom To grab attention and evident
to viewers
31. Style of Graphics
From this point,
The screen does a ‘twirl’
like graphic which all
channel 5 adverts have
Then transforms into a channel 5
logo –
Although this is a one-off
documentary it has a crown on
the logo because the royals is a
significant and popular culture in
Britain
32. Photo Manipulation
The
background is
blurred as it
doesn't really
hold much
significance to
a royal baby –
dose not need
huge focus
Background of royal red links
to the royal and also holds
great symbolism with
pregnancy
33. Organisation of Information
Information is
always the same
on Channel 5
adverts
#1 – Time &
Date
#2 – Title
#3 – What it is
The Channel website
always shows on the
bottom left of the screen
34. Stage Two: Research and analysis of
effective channel adverts
Chosen channel: ITV
35. Background of a wall, dark and
dreary reflecting on the tv
show
Metaphoric
description of
the show to
catch reader’s
attention
Main actor’s name included to
create a buzz as he is well known
36. Cycle of the mind Black and gold colour
set of a World Cup scheme – winning
Winner medals
Layout: ruby player on the
left with his mental Content: ITV promotion
qualities around his for rugby world cup
head, small caption with showing
show information on the