Mr Hemant Radhakrishnan,Director -Anvita Tours2Health Pvt Ltd delivered the talk on "Future of Health Care Marketing - Digital and Social " at the 4th International Healthcare Conference - MelanoSite Medetalks 2018

1. Future of Healthcare Marketing
Digital and Social
Hemant Radhakrishnan
Director
Anvita Tours2Health Pvt Ltd
www.tours2health.org
Organiser MEDETALKS

2. ● Electronic medical records
● Digitization of medical equipments
● Tele medicine
● Tele ICU management
● Tele radiology
● AI based diagnosis and management
● Robotic surgeries and more..
Rampant Digitization
Future of Healthcare is Digital and Social

3. 1 to many One to one
Then Now
Communication
Then - 1 to many
Now - 1 to One

4. How many of your patients think you are
an Amazing..WOW...Doctor/Clinic/Hospital ?

5. What comes to your mind ?

6. Who / What is your Social Network?

7. Social Network is older than Internet…!
Social Network
is OLDER than
Internet

8. ..
● Widespread Connectivity
● Weaker Group Boundaries
● Increased Personal Autonomy
Social Network Today…..

9. Social network of a practice ( Doctor/Clinic/Hospital)
● Patients
1.Bystanders
2. Family & friends
● Employees
1. Nurses
2.Non medical
3.Paramedical
● Vendors & Suppliers
● Media
● General public

10. The Evolution of E-patient / Patient consumer
● More Patients go online due to increased Internet access.

11. ● 35 % go online to figure out health problems
● 36% of them understand they require
professional help
● 38% of them found they can take care of their
problems themselves
● 60% of patients with chronic conditions
search for solutions online.
Patients use of Internet is increasing..!

12. ● Earlier patients accepts the doctors
conclusion
● E patients search online before accepting
doctors explanation
● E patients asks for clarity on your
explanations.
● E patients takes their medical records and
informs consent later
Normal patient and E-patient

13. ● Patients are not finding information
● Information finds them through Social Media.
Patients have entered a state of Self Diagnosis.

14. The Way FORWARD….The Way FORWARD…!
● Maximum Adoption of
Digital & Social

15. Lot of information available online.. Why
present it again ?
● Audience (patients/general public)
who get healthcare information
online must relate it to your practice

16. Website
● Adequate information
1.Disease,conditions,symptoms,diagnosis.
2. Treatment options – outcome and complications, do’s and don’ts
3.Team profile- Academics,CMEs,Awards
4.Outcomes(testimonials)
● Easy to understand
● Benefit driven
● Call to action
Website

17. Search
● Visibility
● Promotion
● Branding
Search

18. SOCIAL NETWORK
Double Edged Sword

19. The value of 1 minute vdeo is worth 1.8 million words
Video

20. Outcomes - Exponential practice growth

21. And 250+ clients across India over the last 9 years.
Happy to Serve

22. Future starts today…!!