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Social Media & the
        Film INdustry
         #SMFilm


@JackieDresch   @LaurenGeniviva   @Medelama   @LShahmoon
Presentation Preview
TWTPOLL: Following
films on #SM




      D yu oo ? S Fm 1
       o o fl # M ilP
            lw
#SM and Film Industry
Changes
 S c le ok t b il
   o ian t rs o ud
         w
  a ae es
   wrn s
 V aaen t ra y a p ig s
   irllra el cm a n
      t e it
 C n et it f s ircl
   o n c wh a d et
             n     y
 U es s r s
   sr a cit
          ic
 R ahbo d r n m r n h
   ec ra e a d oe ic e
  ad ne
   u ie cs
 F n e u s sre in s
   a rq et cen g
Paranormal Activity




 F n e u s sre in s
   a rq et cen g
 V av e s
   irlid o
 C s $ 5to sn
    ot 1 h ua d
      :
 M d : $ 5 mln
    a e 1 0 ilio
Joanna Pinker
  @Joannapinker

“It's completely revolutionized
the film indus try both on s tudio
and indie films . It's s uch a g reat
way to not only reach a broad
rang e of audiences but you can
als o pinpoint certain g roups .”
Studio Films: The
Muppets
The campaign
#Twitter & facebook
Google+




Add video
Youtube
Studio Film:
The Hunger Games
Tumblr

“T e f s ion t en
  h a h , r ds
a d lif t le t a
 n esy h t
ma e Ca ol liv g
   k     pit    in
s gr n
 o a d.”


 C p oC uue
   a itl o tr
“S ek ek
   n a P a”
 E ggm n
   n a e et
 E c s it
   xl ivy
     u
 H neG ms o e t
   u g r a e c m so
l
if
 e
Twitter & Facebook
#SM as a double edged sword:
#thegrey
Social Sites for Movie-goers
SEEN TH.AT
Flixster/Rotten
Tomatoes
USER MOBILE STATS
Fizziology


 S c l e ia rcin c m a y
   o iam d t k g o p n
             a
 U e b z f msc l e ia ope ic h w u h o e f s il
   ss uzr o iam d t rd t o m c m n yil wl
           o                               m
m k o o e in wee d
 ae n p n g ekn
Rich Calabrese
 @richcalabrese
 @iamfizziology



“W h ed on wit a in sr
   e ook          h n du t y
pa t er(V r y t giv u s
   rn    a iet ) o e s ome
‘sr cr
  t eet ed,’ a d n we h v
              n ow       ae
book ev y maorsu
     ed er       j t dio.”
The future of #smFilm
#Twtpoll: Using Cell
Phones in Theaters




       Iit is atg # M ilP
       s d t c ? S Fm 2
             r in
Jeremy Bronson
@Jbrons
@CelebrationCNMA

“P s a , I s t em a a s ren
  er on lly ee h     s u r der
r t ert a a embr ce.”
 ah h n n       a


 T et p
   we u s
      -
 D it m v - o g
   iga oieg in
      l
   ep rn e
    x eie c
Matthew Mills
@spacemanmills

“A ma y pr ss een gs
   t n es cr in
j r a t aen a
 ou n liss r ow llowed
t a d en r ged t t
 o n     cou a  o weet
a tt ef ”
  bou h ilms


“S l Media is ’t goin a y er It h e t sa .
   ocia        n     g n wh e. ’s er o t y
 It won be t lon bef e a a it m isgoin t
       t    oo g or n lgor h            go
be dev eloped a d we pu ch s mov t et in a
               n       r ae     ie ick s n
a on ou ph es
  pp      r on .”
#Twtpoll results
ht:/w o.c m8 u1
 t / t l o /5 td
  p tpl
ht:/w o.c mr t 3
 t / t lo / a
  p tpl    m7

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