In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include: Discuss the importance of metrics Discuss/assess at least five metrics to measure innovation Discuss/assess at least five metrics to measure marketing strategy Recommend the appropriate metrics to use for your company Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 3-5 pages not including title page and references Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Upload your assignment using the Upload Assignment button below. Criteria Content (8 points) Points 1 Discusses the importance of metrics 1.5 2 Discusses/assesses at least five metrics to measure innovation 2.5 3 Discusses/assesses at least five metrics to measure marketing strategy 2.5 4 Recommends the appropriate metrics for your company 1.5 Organization (2 points) 1 Paper is 3-5 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of three scholarly references published in the last five years,  with appropriate APA formatting applied to paper and to citations and paraphrasing, 2 Total 10 .

1. In this assignment, assess the performance metrics that can be
used to evaluate the success of innovation and marketing. The
assessment must include:
Discuss the importance of metrics
Discuss/assess at least five metrics to measure innovation
Discuss/assess at least five metrics to measure marketing
strategy
Recommend the appropriate metrics to use for your company
Support your paper with a minimum of three (3) peer reviewed
articles published in the last five years. In addition to these
specified resources, other appropriate scholarly resources,
including older articles, may be included.
Length: 3-5 pages not including title page and references
Your response should demonstrate thoughtful consideration of
the ideas and concepts presented in the course and provide new
thoughts and insights relating directly to this topic. Your
response should reflect scholarly writing and current APA
standards.
Upload your assignment using the Upload Assignment button
below.
Criteria
Content (8 points)
Points
1
Discusses the importance of metrics
1.5
2
Discusses/assesses at least five metrics to measure innovation
2.5
3
Discusses/assesses at least five metrics to measure marketing
strategy
2.5
4

2. Recommends the appropriate metrics for your company
1.5
Organization (2 points)
1
Paper is 3-5 pages (organized and presented in a clear manner)
with correct spelling, grammar, and sentence structure. Included
a minimum of three scholarly references published in the last
five years, with appropriate APA formatting applied to paper
and to citations and paraphrasing,
2
Total
10