A one page summary of key change models that takes into account human response, process, the performance dip, the commitment curve and key communication outcomes.

1. The gap, the curve and the dip
Gap Desired
Current
Endings Transitions Beginning
Responses Stages of grief
to change
must be taken
into account
Uninformed Uninformed Hopeful Informed Change
optimism pessimism realism pessimism ‘completion’
Performance
dip
Change
Desire Knowledge Ability Reinforcement
goals follow
a consistent Awareness
sequence of
outcomes Positive
Experimentation Adoption Internalisation Institutionalisation
Perception
Comms
Goals will
determine Awareness Understanding Support Involvement Commitment
approach
Commitment curve • Adapted from Kubler Ross, Prosci, Quirke, Larkin, Conner
(c) 2011 Melcrum & Meaning Business - Leadership Communication for Change