Essay 1-2 pages: In text citation, and reference As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) launched an ad campaign that revealed glimmers of a streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, GMC) and fewer models within each brand. a. What research would you have done to determine which vehicle models GM should retain and which it should drop? b. What would you have measured and with what type of measurement scale?. .

1. Essay 1-2 pages: In text citation, and reference
As part of its bankruptcy restructuring, on June 3, 2009,
General Motors (GM) launched an ad campaign that revealed
glimmers of a streamlined GM: fewer brands (Cadillac, Buick,
Chevrolet, GMC) and fewer models within each brand.
a. What research would you have done to determine which
vehicle models GM should retain and which it should drop?
b. What would you have measured and with what type of
measurement scale?.