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eWomen Network: Tech and Media: Quick Tips on Working Smarter, Not Harder
1. Quick Tips on Working Smarter, Not Harder
@meaganadele
2. How to promote your brand online
Sharing facts and increasing traffic
How to leverage the new Facebook Timeline
How to present yourself and your business on
social media
Fun facts on women in technology
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5.
6. Create Clearly Defined Goals
Identify Your Social Media Platforms
Define Your Target Audience
Develop Your Distinct Voice
Create Engaging Content
Cultivate Your Support Group
22. Think before you speak.
Social Media tools to help:
Buffer
Tweetdeck
Sprout Social
Gmail Goggles (set for 10 PM)
23. Nothing has meaning except the meaning we
give it.
Social Media Analytical Tools:
SimplyMeasured
Facebook Insights
Sprout Social
TweetReach
Storify
25. Don’t talk to strangers.
Social Media Tools:
Rapportive
LinkedIn
Klout
Tweetchat
FollowerWonk (find keywords in bios)
Listorious
26. Find a time/day
Go to “The Twitter Chat Schedule”
Try one out – www.tweetchat.com
#chichat
#ideaschat
#journchat
#stylechat
27.
28. Forty-two million women in the US
(roughly 53% of adult female
population) routinely participate
in social media – at least on a http://www.bitrebels.com/social/chic
weekly basis ks-rule-power-of-women-in-social-
media-infographic/
30. Look at this snapshot of facts, an analysis of US Census
data over the past 15 years.
•There are more than 8.3 million women-owned
businesses in the United States, generating nearly $1.3
trillion in revenue and employing nearly 7.7 million
people;
•Between 1997 and 2012 the number of women-owned
firms increased by 54%, a rate 1.5 times the national
average;
•The number of women-owned companies has risen by
200,000 within the past year, equivalent to just under
550 new women-owned firms opening each day;
•Women-owned firms that have made it to the $1 million
dollar revenue mark are performing better than this
same group was 10 years ago.