What is User Experience and why it is important to any product development company.

2. Part I Inspiration

3. What is User Experience?

4. This 222,000,000 downloads

5. This 220,000,000 iPods sold

6. This 22,000,000 Wii Fit sold

7. And this

9. Reality Austin Allegro 1973 - 1983 - Britain's worst car ever One example of its poor construction was that it was more aerodynamic when traveling backwards than when it was being driven forwards

10. “ horrendous reliability, absurdly bad fuel economy, terrible handling and the acceleration of a grapefruit” Hummer H3 2008 - Worst car of the year

11. Software is not different

14. Developers assume that users are technically-savvy

15. Software products are often have unpredictable behavior

16. and bad UI

17. and bad UI

18. Can it be even worse?

19. Yes!

20. Do you think TargetProcess is a lucky exception?

21. We have

22. Outstanding usability

23. Self explanatory UI

24. Intuitive Navigation

25. Fantastic Forms

26. Super Consistency

27. Sooooo Stylish UI

28. And elegant simplicity

29. Anybody knows this screen?

31. There were different times

34. 1. Desirable (I want this thing!) 2. Technologically possible (teleportation still not invented) 3. Valuable (we can make money!) Product success

35. Part II Tools Tools

40. Personas representative users

47. Scenarios

48. Context scenarios Goal scenarios User Stories one day of life focus on a goal Scenario describes situation in a context

50. Wireframes

52. Sketch Boards Draw several screens on one board Visualize users navigation and flow Quickly evaluate ideas

53. Sketch Boards

57. Lipstick on a pig Improve look and feel of a broken product to promote and sell it

58. That is not what we want to do (but tried...)

59. Our goal is

60. Killer UX Point-and-shoot :)

61. Lets add UX into our dev.process

63. Spasibo za vnimanie!