The document discusses various pricing strategies used by companies, including penetration pricing which sets low initial prices to gain market share before raising prices, absorption pricing which recovers all costs plus a share of fixed costs, and loss leaders which are products priced below cost to attract customers and boost other sales. Predatory pricing aims to drive out competitors, while psychological pricing uses specific price points like $99 to seem lower than $100. Market-oriented pricing is based on research of the target market. Premium pricing artificially keeps prices high to signal quality, and premium decoy pricing boosts lower-priced product sales by offering a higher-priced decoy option.