'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society
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The document summarizes a presentation given by Shamir Rahim on business model canvases. The presentation included defining startups versus small businesses, providing examples of famous business model changes in history, introducing the business model canvas tool, and having attendees build their own canvas. The agenda involved discussing these topics, watching an introductory video on the canvas, debating the value of the canvas, having hands-on canvas building time, and group sharing of the completed canvases before concluding.
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'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society
- 1. TM Logistics Operations Made Easy Business Model Canvas 101 11 Dec 2014 @ NEST by NUS Entrepreneurship SocietyShamir Rahim, Founder & CEO
- 2. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
- 3. Shamir Rahim is a technopreneur with a passion for internet and biomedical technologies. He is the Founder & CEO of Sypher Labs, home of VersaFleet™: IoT-integrated SaaS for fleet owners. sg.linkedin.com/in/shamir Discendo discimus • BSc (Hons) Biomedical Science, NUS • Minor in Technopreneurship, University of Pennsylvania, The Wharton School & NUS • NOC Alumni (NUS Overseas College) • USP Scholar (University Scholars Program) • PMI-ACP® (Agile Certified Practitioner) ExperienceEducation • Founder & CEO, Sypher Labs • Product Manager, INEX Innovations Exchange • Biz. Dev. Manager, The Biofactory • Marketing Executive, Medtronic • Sales Executive, sanofi-aventis
- 5. Expectation
- 6. Reality
- 8. Why are we here? (besides ‘42’) Poll!
- 9. Startup vs Small Business (SME/SMB) ?? Poll!
- 10. Startup vs Small Business (SME/SMB) Startup Small Business (SME/SMB) ‘GrabTaxi’ ‘Prime Taxi’ Hockey-stick growth Predictable growth Debt- and/or venture-backed Profitable from Day 1 Always searching and/or pivoting Well defined Scalable business model Established businesses ‘Founders’ ‘Towkays’ ? ? ? ? ? ?
- 11. Startup vs Small Business (SME/SMB) “A start-up is an organisation formed to search for a repeatable and scalable business model.” - Steve Blank
- 12. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
- 13. What is a Business Model?
- 14. What is a Business Model? Poll!
- 15. What is a Business Model? Short answer: How to make money
- 16. Famous case-studies in ‘history’
- 17. Famous case-studies in ‘history’ Monthly subscription to ALL songs Pay per song , listen forever
- 18. Famous case-studies in ‘history’ Direct-to-consumer, online-only service Classic ‘cable TV’ (recently pivoting…)
- 19. Famous case-studies in ‘history’ Enterprise software: Sell licenses + Distribute IP via resellers Software-as-a-Service (SaaS): Lease ‘seat subscriptions’, One to Many
- 20. Famous case-studies in ‘history’ Social entertainment platform Traditional game publishing by
- 21. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
- 22. The Business Model Canvas http://youtu.be/QoAOzMTLP5s Business Model Canvas Explained
- 23. The Business Model Canvas Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships Key Resources Channels Cost Structure Revenue Streams
- 24. The Business Model Canvas Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships Key Resources Channels Cost Structure Revenue Streams For whom are we creating value? Who are our most important customers? • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Through which Channels do our Customer Segments want to be reached? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
- 25. The case for a good BMC a Business Model Canvas
- 26. The case for a good BMC: http://www.fritscher.ch/phd/valve/#/1998_Game_Development Business Model Evolution
- 27. The case for a good BMC
- 28. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
- 29. Build your own BMC! [in 30mins]
- 30. Build your own BMC! [in 30mins] Online shopping Car transportation Accomodation by
- 31. Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships Key Resources Channels Cost Structure Revenue Streams For whom are we creating value? Who are our most important customers? • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Through which Channels do our Customer Segments want to be reached? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Build your own BMC!
- 32. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
- 33. Conclusion
- 34. Conclusion: Yes, you should! To do..? http://www.paulgraham.com/ambitious.html Frighteningly Ambitious Startup Ideas 1.A new search engine 2.Replace email 3.Replace universities 4.Kill Hollywood 5.A new ‘Apple’ 6.Bring back Moore’s Law 7.Ongoing diagnosis Paul Graham, PyCon 2012
- 35. Shamir Rahim, CEO & Founder Thank you! “We keep trucking… epic” TM shamir[at]sypherlabs.com o: +65 3152 1249