Healthcare doctor physician internet and online marketing strategy
1. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
1. Build Your Web Network
YourWebsite.com YourBlog.com YourReviews.com
YourFacebook.com YourTwitter.com YourYouTube.com
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
2. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Display/Banners Alternative Media
Pay-Per-Click
& Remarketing (TV, Radio, Print)
Client /
Articles Positive Reviews Informational
Videos
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
3. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Google, Yahoo, Bing, Others
Pay-Per-Click
Text Ads / Ad Groups for each Specialty
Keywords (I.P. and National Terms)
Pay for Visits (Guaranteed Traffic) Impressions are Free
First Page Positioning
Track Impressions, Visits
Track Calls / Leads (thru ReachLocal)
Points Visitors to Your Website. Cross-Marketing for your Social Media Pages
and Can Help Increase Followers, Sharing, Likes.
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
4. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Google, Yahoo Authorized National & Local Websites
Display / Banners &
Remarketing
Target Broadly or on Focused Ad Networks (Health, News, etc.)
Target Locally (Houston, Dallas, etc.)
Pay for Impressions (Visits are Free)
Cheapest Way to do Brand Marketing ($1 - $10 avg. Cost Per Thousand)
Track Impressions, Visits
Create Banner Ads that Promote Brand, Offer, News, Events, Locations
Remarketing / Retargeting Ads show up to previous site visitors and help get
your company/brand/office at top-of-mind awareness and returns to your site
Points Visitors to Your Website. Cross-Marketing for your Social Media Pages
and Can Help Increase Followers, Sharing, Likes.
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
5. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Use alternative media to brand/promote your webite
Alternative Media
(TV, Radio, Print)
Brand awareness WILL help generate more visits, even when not searching for
you by name
Use all tv ads / commercials on your website. “As Seen on Tv”
Points Visitors to Your Website. Cross-Marketing for your Social Media Pages
and Can Help Increase Followers, Sharing, Likes.
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
6. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Articles must be written weekly to establish your company as a professional,
trusted and reliable source for your services.
Articles
Generic, Educational Articles
Difference between “Articles” and “Link Building Articles” – LBA’s are
distributed thru third party publishers for SEO benefits (not seen on your site)
Every new Article should become it’s own unique, custom, optimized web
page that links back to you and can be shared with followers.
Distribute your articles thru your Blog, Facebook and Twitter accounts.
Track Page Views, Shares, Likes, Etc.
Should help build your Search Engine Rankings for the keywords focused on in
your articles.
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
7. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Find, Ask For, Build Positive Reviews
Positive Reviews
Post Positive Reviews on your own Reviews Page
Ask for reviews at end of every visit and/or in all email communications
Control where reviews are submitted so you can prevent negative ones from
being pushed online and to give you a chance to respond first.
Every new review should be saved as a unique, optimized web page for
searches related to your business, doctor names, location, specialties
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
8. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
2. Promote / Advertise Your Network
Client / Plan on creating new videos at least 1x every 3-4 months
Informational
Videos Post reviews on your YouTube channel, and promote thru your blog, Facebook
and Twitter and Email Marketing / Updates
Add your videos to your website. Embed when possible
Track all views of your videos
Every video can be saved as an optimized item for search engines
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
9. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
3. Manage Your Marketing
Paid Marketing:
Constant Monitoring, Adjustments, Bidding, Reporting
Organic Marketing:
Optimize Web Pages
Optimize and Create Articles Weekly
Monitor Activity
Engage with Responses
Reputation/Reviews:
Scan the Web (auto / manual) for new reviews
Share/Post Positive Reviews for Maximum Benefit
Analyze & Optimize
Based on Reports / Results
Track All Leads for Time to Appointment
Evaluate Return on Investment
New Patients / Referrals / Build & Grow
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
10. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
4. Track, Report, Analyze, Optimize
• Impressions
• Visits
• Calls
• Emails
• Web Leads
• Top Keywords
• Click to Lead / Conversions
• All Sources
• Google Analytics
• Search Engine Ranking Reports
• Establish Goals
• Evaluate Results
• Create New Goals / Targets
• Optimize Your Website and Campaigns using Data
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
11. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
5. Work Flow
Pay Per
Click Ads
Display
Lead Database / Mgmt.
Banner YourWebsite.com
Ads (track, manage, email)
Facebook
Overall Analysis
Ads
Implement Optimization
Articles YourBlog.com YourFacebook.com YourTwitter.com
Search Ranking Reports
Reputation Reports
Social Activity, Shares
Reviews YourReviews.com YourBlog.com YourFacebook.com
Videos YourYouTube.com YourWebsite.com YourBlog.com YourFacebook.com YourTwitter.com
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
12. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
GOALS
Impressions
Visits
Leads
Time
Paid Ads (works immediately and only limited by budget or consumer demand)
Organic (grows over time as link building & articles grow)
By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
13. HealthCare, Doctor, Physician Internet & Online Marketing Strategy
For Questions Relating to this presentation, or specific ideas or
proposals to help you manage your marketing,
Contact:
Mike Myers, Internet Marketing Consultant
(281) 883-2855 | mmyers@reachlocal.com
www.internet-marketing-consultant-houston.com