Gaming use case presentation of the MDK Messenger. Mobile application possibilities for online and mobile gaming. In-game Messenger. Mobile content sharing trends. MDK Introduction, Technical Background.

1. Mobile Gaming
Revolution
November 2015
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2. Messaging is a crucial trend for the gaming industry
expanding into the mobile market.
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100%
192%
320%
617%
844%
100%
107% 112% 118% 123%
102% 106% 116%
158%
2011 2012 2013 2014 2015
Mobile Messaging MAU* Online Gambling Market Fantasy Sports Players NA
*Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype,
Snapchat, Viber, Line, Kakaotalk
** Google Trends for “Fin Tech” and “Fintech”

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• MDKs push technology decreases server load
• Server automatically calculates new points for bets, as
soon as updated information is available
• Results are pushed to users’ devices instantly
Heavy server load through user’s manually
refreshing the app
Bad user experience, constant action required
Simultaneous push notifications cause load
peaks
• MDK’s infrastructure always displays the latest data
• No need anymore for manual updates without
knowing, if new data is available
• 14% load reduction
• MDK’s push nofitications can be distributed over time
• User bacthes allows smooth loads and behavior stearing
MDK’s infrastructure solves three issues mobile
gambling applications commonly face.

4. Our vision – Supply the infrastructure for mobile
gambling through live messaging interaction.
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How to use messaging to
captivate users?
How to reduce server load
and increase app speed?
How to use mobile to
optimize user experience?
White Label Messenger
Instant
Messaging
Content &
Data Sharing
Low Power-
Consumption
Security &
Encryption

5. Introducing MDK: a white label messaging infrastructure
for messaging & context rich applications.
Highly scalable infrastructure,
capable of absorbing any growth
needs and designed to seamlessly
integrate with third party services.
Safety & Encryption
All communication and data is
encrypted and hosted using industry
security standards.
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Messaging
Send text, audio, picture and video
messages to single contacts or
groups.
User Profiles
Provide complete user profiles,
including customisable themes and
third party social media integration.
Content & Data Storage
Securly upload, store & send content
within the MDK infrastructure or
through third party services.
Events
Create and manage events for
private and public audiences
featuring automatic reminders

6. Use Case: “Gambify” – Social betting with
your friends.
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1 2 3 4
Predict Match
Results
See Friends’
Predictions
Compete With
Your Peers
Chat With Your
Friends
Transforms mobile gambling into a social experience on

7. Use Case: Fantasy Football Messenger –
Increase mobile engagement
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Push Technology Advantages
Increased stability
Reduced server costs
Improved user experience
Seamless integration
Enabled features
Current Application MDK Add-Ons
Compete with friends  Social Messaging
Performance Tracking  Full Context Analysis
Live Drafts 
Simultaneous Content
Sharing
Game Updates  Push Notifications
News & Research  Adaptive Subscriptions
 > 50% of NFL fantasy players use the mobile app
 MDK creates a truly immersive mobile experience
 Messaging & social features increase user engagement

8. MDKs feature set is to provide opportunities to build
messaging platforms and allow third party integration.
Messaging
Send text, audio, picture and video
messages to single contacts or groups.
User Profiles
Provide complete user profiles,
including customisable themes and
third party social media integration.
Location Services
Share specific location data and geo-
tag messages by activating the
location services functionality.
Content & Data Storage
Securley upload, store & send content
within the MDK infrastructure or
through third party services.
Authentification & Verification
Secured user authentication via
validated phone numbers or social
media profiles.
Notifications
Push notifications for messages and
events to specific contacts or groups.
VOIP
Transmit voice data and set up
mailboxes for missed calls.
Third Party Services
Integrate third party content platforms,
such as YouTube and allow sharing of
internal data to outside web properties.
Events
Create and manage events for private
and public audiences.
Polls & Reminders
Allow the creation, sharing and
exporting of context based polls and
reminders.
Streaming & Conferencing
Stream video and voice live to follower
audiences or within a private and
secure environment.
Location Search & Discovery
Implement any number of location
based search and discovery features.
Payments
Send and receive money through third
party payment wallets, such as Google
Wallet or PayPal.
Content Platforms
Build a content platform and
marketplace, to allow the exchange of
user generated content.
Voice Recognition
Transform audio into text.
Follower Chats
Enhanced administrative capabilities
for VIPs, themes and events.
Analytics
Advanced user administration and
analytic capabilities.
Translation Services
Enhance your communication
capabilities with translation from
services such as Google Translate.
CoreFeaturesLogisticsFeaturesExtendedFeatures
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9. The MDK architecture – Providing a full stack mobile
environment solution.
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2
3
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2. MESSAGING BACKEND
Highly available server cluster
3. SERVER INFRASTRUCTURE
Lightweight communication
protocol based on MQTT
1. MESSAGING PROTOCOL
Client integration via APIs
and cross platform SDKs
4. CLIENT INTEGRATION
Highly scalable messaging
application server
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10. The MDK architecture is flexible and designed to
integrate third-party sources and content providers.
MDK Services
Databases
Contacts
Third-Party Services & Content
Providers
Cloud based On-premise
Messaging
Push
Notifications
Profiles
3rd Party
Integration
...
Analytics Administrative Services
MQTT / HTTP API
MQTT/HTTPAPI
MultiChannelMessaging
Gambling &
Betting
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11. In a nutshell: Context messaging
technology for full mobile opportunities.
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A mobile, feature-rich messenger front-end
1. Social, interactive, context-dependent engagement.
2. High retention rates and customer insight creation.
3. Secure encryption and an efficient, reliable infrastructure.

12. US Office
101 West Broadway, Suite 110,
9101 San Diego, California, USA
German Office
Borsigstraße 9
10115 Berlin, Germany
MDK Labs GmbH
Kilian Thalhammer
Email: kilian.thalhammer@mdk.io
Phone: +49 160 47 84995
Russian Office
Sheremetyevskaya 6 bld. 1
129594 Moscow, Russia
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