Alessio is on his way to an important meeting but his car breaks down. He calls Alfred, an AI assistant service, for help. Alfred searches its database of "personal heroes" and finds Enrico the Gadgeteer, who has skills with machinery. Enrico arrives within 25 minutes and is able to quickly fix Alessio's car, allowing him to make his meeting on time. The document then outlines ideas for how the personal hero service could be supported through sponsorships and merchandise to help heroes and provide value to sponsors.

2. You’re in trouble
and you don’t know who could help you.
Call Alfred, our butler: he knows who can solve your problem
will be at your side
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3. The story, fotoromanzo style

4. The first time I MET ...

5. He'S ALESSIO, 41 Years old.
A freelance. this morning he's an appointment
far from the office....
his mind is working
fast remembering all
important points of
this meeting...

6. ...but right now his car has decided
to die...
MA PORCA
PUTT...!!!
today was the last
opPortunity to this meeting,
AND I HAVE NO MORE MY CAR.

7. DUMN..!!!!
he doesn't know anything
of mechanical stuff
i've some minutes to
resolve this
problem ... maybe only a
super-hero
could help me!
this is the moment to call
"my personal hero"

8. alfred is at the call
center on the base of
"my personal hero"
hello! alfred
speaking!!! how
can i help you?
this is alessio, a
registered member. i
need help! my car is ...hello enrico! are
not working! you ready for
engage?
ok! i could
arrive in 25
i'll send you a minutes!
text message
to say you
who's your
personal hero
today!

9. alessio feels better,
the text message is
arrived

10. enrico is arrived...
whassssup alessio?

11. my problem is
the car....,
you have i'm not able to....
been very don'y worry!
quickly! relax!
let me have a
look here!
nice to meet
you!
aha! here
you are!

12. thanks thanks !!!!
this is also very
nice for me!!!
WROOOM
WROOOMMM!!!
you are
my hero!
SLAMMMBB!!

13. thank you my hero!
alessio can now go to his
appointment...
hello! alfred
speaking!!! how
can i help you?

14. Who is a superhero?
• Has a secret identity
• Has a special gift
• Is at the service of the community
May I be superhero?
You already are.
YOU ARE A HOUSEWIFE BUT
YOU ARE ALSO A SINGER
• You are more than your day-to-day social profile
• You are really good at something people doesn’t know about
• You are part of the world you live in
When you meet someone, you need to have a super power. If you don't, you're just another
handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell
stories that spread." It's not about touting yourself or coming on too strong. It's about
making the introduction meaningful. If I don't know your superpower, then I don't know
how you can help me (or I can help you).
Seth Godin
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15. Who is Alfred?
• Alfred is our call center system, a modern and powerful neighbourhood superheroes
database
• When you call Alfred our call center agents will search the database looking for the right
superhero able to solve your problem
•Our agents are available 24/7 and they
are the only professional figures payed by
our sponsors
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16. Personas

17. Gadgeteer
The Gadget hero knows how to use really difficult and rare
devices or knows really well how to use tools and to
create things by hand
Nicola offers himself for:
Identity in real life:
• Small repairs
• Teaching you how to use technological stuff
Nicola, 27,
• Photographer
car electrician
Superpowers:! Achille’s heel:!
• Technological skills
• He doesn’t want to have to do with
• “Do it yourself” knowledge electric stuff

18. Alessio
Alessio is going to a business meeting but suddenly his
car stops working
He's not really into cars and engines and he's not in his
Age: 41
own district
Profession:
Freelance
HE DOESN'T KNOW WHAT TO DO
A Gadgeteer can help him!

19. User journey & Touchpoints

20. Users journey
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21. Users journey and touchpoints
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22. Users journey and touchpoints
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23. Sponsors

24. s
Sponsors
Civilians Alfred My personal hero
FREE FREE
NEEDS
MONEY
How can we do?
For example:
We need a company
• with diffuse presence over the territory
• globally spread & well known
• interested in offering a socially positive image
• owns a Non-profit Organization
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25. s
Merchandising
How else can we do?
GADGET MY PERSONAL HERO
MY
PERSONAL M
PERS Y
HERO
MY
HER AL
NO
PERSONAL
O
HERO CAP
CUP
T-SHIRT SWEAT SHIRT MY MY
PERSONAL PERSONAL
HERO HERO
MY
PERSONAL
HERO
MY
PERSONAL
HERO
MY
PERSONAL
HERO MY
PERSONAL
HERO
PANTIES
UNDER PANS
T-SHIRT SWEAT SHIRT
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26. s
Merchandising /2
Future scenaries: people love them!
STIKERS APPLICATION MY PERSONAL HERO
STIKERS A STIKERS B THE APPLICATION WINDOW
STIKERS C
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27. Last but not least... credits!

28. s
Proposed, developed and prototyped by:
Massimiliano Bitonto,
Laura Bustaffa,
Alessio Ricco,
Nicola Niro,
Massimiliano Trombacco,
Isabel Gomez
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