We are increasingly spending more time immersed in media and losing touch with our true selves, but as social animals, how can we stay grounded and make a difference? A survey found 88% of people think they can make a difference. There is a question of whether machines will one day rule over humans, and whether in the future one's online presence and personal branding will become more important than their education in determining their career. The document calls for people to take control of how they use and present themselves through media.