keynote to B2B samsung Marketing on impact of Digital transformation on their Value chain and what steps can be taken to drive profitable growth

1. Marco Ryan
Digital transformer / author

2. Digital Transformation
5 Practical steps to drive profitable growth

3. FEEL FREE TO TWEET & SHARE
@marcoryan
www.marcoryan.com
uk.linkedin.com/in/marcoryan
(www.marcoryanphotography.com)

4. WHAT‘S ALL THE FUSS ABOUT
Digital Transformation: Is it more than just a Buzzword?
Source: Google Images

5. WHY BOTHER?
Surely we can grow without Digital Transformation?
Source: lyneekeyhler.com

6. 1 „LESS IS MORE“
HAVE A CLEAR VISION AND RUTHLESS FOCUS
Source: Tomas Corral Cassa

7. 1 MARRIOT HOTELS
Source: Marriot Hotels

8. 1 „LESS IS MORE“
HAVE A CLEAR VISION AND RUTHLESS FOCUS
Challenge Executives until you
have clarity
Take most relevant and make it
part of your objectives
At the very least make sure your
objectives deliver against a clear
strategic goal

9. 2 „INNOVATION AND AGILITY“
A WAY OF WORKING NOT A BUZZ WORD
Source: Samsung.com

10. 2 NESPRESSO
Source: Nespresso

11. 2 „INNOVATION AND AGILITY“
A WAY OF WORKING NOT A BUZZ WORD
Ask for seed funding
Make it one of your annual objectives
Only work in cross functional teams
Just do it – Seek forgiveness not permission

12. 3 „TX IS NOT JUST TECHNOLOGY“
MASTER THE DIGITAL SERVICES LIFECYCLE
Source: Google Images

13. 3 THOMAS COOK
Source: Thomas Cook plc

14. 3 „TX IS NOT JUST TECHNOLOGY“
MASTER THE DIGITAL SERVICES LIFECYCLE
Read up on design thinking. Integrate it into your way of
working.
Look for disruption: identify what technology can support
it & embrace it
Challenge existing processes/Ways of working. Be part of
the “intelligent automation” debate

15. 3 TMOBILE (US)
Source: zdnet.com

16. 4 FOLLOW THE DATA
TEST, LEARN, OPTIMISE ... THEN DO IT AGAIN
Source: Google Images

17. 4 – EXPEDIA
Source Expedia.com

18. 4 FOLLOW THE DATA
TEST, LEARN, OPTIMISE ... THEN DO IT AGAIN
Shared KPIs that you track
Use data for every decision. If it is not there, then set up a
quick project to test a hypothesis
Don’t let data be an IT issue. Have zero tolerance of dirty
data
Plan…Do....Review. Then rinse and repeat

19. 5 „FOCUS ON CULTURE“
Where, When & How we work matters

20. 5 – AXEL SPRINGER

21. 5 „FOCUS ON CULTURE“
Where, When & How we work matters
Change how and where you hold meetings
Become a reverse mentor
Set up drop-ins, Pizza Thursdays, Monthly seminars
Be the groundswell

22. +1 „LEADERSHIP“
None of this matters unless the Leadership “gets it”
Source: Google Images

23. +1 – AXEL SPRINGER
Source: Zeit.de

24. +1 „LEADERSHIP“
None of this matters unless the Leadership “gets it”
Demand more of your Execs
Model the culture you want – Empower, encourage,
collaborate, use data
Seek Forgiveness not permission. Reward failure (within
reason)
Close your own Digital gaps

25. Thank you