2 of 10 lectures on mobile design

1. 2 scenarios
design the experience

2. interaction design
not just art & copy

3. interaction design
scenarios and interaction

4. What is the difference between an App and a
Application?

5. Users want to achieve goals and solve
problems, how do they know what to choose
and what will be an effective investment of their
time?

6. Mobile goals
Kill time
Short term fix of pertinent issue
Catch up on events
Share event
Photograph
Connect
...

7. Types
Utility
Productivity
Immersive

8. design a scenario
what they see
what they do
what happens next

10. design problem
understand your value proposition
how much effort does it take
how to make it clear and simple

11. Activity
personify your interface
describe what a user will experience
visualize how someone reaches their goals.
can you get worthwhile feedback with paper/pencil?

12. walkthrough your app
visualize actions you think are appropriate
pieces of paper
understand actions
change scenes
manage expectations

13. Wizard of Oz prototype
describe and manipulate the scene
do not reveal yourself too much
let your participant lead the discussion

14. role-playing
set the scene
user driven - devise alternate routes
understand a valuable use scenario

15. Articulate a scenario from all the actions you
have mapped. What is the user journey you will
use to build your design prototype?
this is the script (the what)
next is how (the design, the interface)

16. 1 purpose
2 plan
3 sequence of actions or tactics
4 distinct, measurable goal
...wrapped in a scenario that tells it

17. analyze your scenarios, what activities emerge?
find
authenticate
navigate
locate
filter
sort
search
share
rate
notify
reward

18. these are patterns
these activities are the building blocks of an interface design mobile-patterns.com
gibbon.co/dain