Applications of the Social Semantic Web: 1. DOMAINS 2. LINKED OPEN DATA 3. ENTEPRISE 2.0 4. THE WEB �

1. Social Semantic Web
and its applications
applications and practice
Maciej
Dabrowski
macdab@gmail.com

2. What?
1. APPLICATION DOMAINS
2. LINKED OPEN DATA
3. ENTEPRISE 2.0
4. THE WEB

3. CHARATERISTICS
LARGEVOLUME OF HETEROGENEOUS DATA
3 “V”S OF BIG DATA:
§ VOLUME
§ VARIETY
§ VELOCITY

4. REMEMBER
THE LINKED DATA WEB IS NOT
JUST ABOUT CONNECTING
DATASETS, BUT ABOUT LINKING
INFORMATION ATTHE LEVEL OF
A SINGLE STATEMENT OR FACT

5. WHERE linked data and ssw are applied
THE WEB
E-GOVERNMENT
ENTERPRISE 2.0
SOCIAL PLATFORMS
NEWS/MEDIA PORTALS AGGREGATORS
OTHER

6. THE WEB

7. Google recipes
h6p://support.google.com/webmasters/bin/answer.py?hl=en&answer=173379

8. GOOD RELATIONS

10. enterprise

11. Enterprise 2.0
“ENTERPRISE 2.0 ISTHE USE OF
EMERGENT SOCIAL SOFTWARE
PLATFORMS WITHIN COMPANIES, OR
BETWEEN COMPANIES ANDTHEIR
PARTNERS OR CUSTOMERS”
- MCAFEE, MIT SLOAN, 2006

12. Enterprise 2.0 and the Web
MANY ENTERPRISES HAVE AN ONLINE
PRESENCE ONVARIOUS WEB 2.0 SERVICESTO
REACHTHEIR CUSTOMERS:
TWITTER
SLIDESHARE
FACEBOOK
FLICKR
LINKEDIN
ETC.

13. Social aspects of Enterprise 2.0
ENTERPRISE 2.0 INTRODUCES NEW
PARADIGMS IN ORGANISATIONS WITH
REGARDSTO KNOWLEDGE SHARING
AND COMMUNICATION PATTERNS
ADOPTION:
http://strange.corante.com/2006/03/05/an-adoption-strategy-for-social-software-in-enterprise

14. Open-source applications
OPEN-SOURCE WEB 2.0 APPS CAN BE
EFFICIENTLY USED IN ORGANISATIONSTO
BUILD ENTERPRISE 2.0 ECOSYSTEMS:
BLOGGING:WORDPRESS, ETC.
WIKIS: CONFLUENCE, MEDIAWIKI…
INTEGRATED CMSS: DRUPAL, ETC.

15. A Use Case: Enterprise Social Web

16. Information fragmentation issues
HETEROGENEITY OF PEOPLE, SERVICES, NEEDS
AND PRACTICES LEADSTOVARIOUS SERVICES AND
TOOLS BEING DEPLOYED
BY USINGVARIOUS SERVICES (BLOGS,WIKIS, ETC.),
INFORMATION ABOUT A PARTICULAR OBJECT (E.G.
A PROJECT) IS FRAGMENTED OVER A COMPANY’S
NETWORK
APPLICATIONS ACT AS INDEPENDENT DATA SILOS,
WITH DIFFERENT APIS, DIFFERENT DATA FORMATS -
DATA INTEGRATION CAN BE A COSTLYTASK

17. Cisco use case
HETEREGENEOUS DATA:
§ CALENDAR
§ EMAIL
§ INSTANT MESSAGES
§ DOCUMENTS
§ SENSORS
CONCEPT: MY PHONE RINGS, DISPLAY ALLTHE
RELEVANT PIECES OF INFORMATIONTOTHE
INCOMING CALL

20. MEDIA

21. Bbc use case
CREATE HAND-CRAFTED, CUSTOMIZED SITES
FORTHEIR PROGRAMSTO PROMOTETHEM
1000 – 1500 PROGRAMS AIRED DAILY
ONLY SOME PROGRAMS COVERED DUETOTHE
LACK OF RESOURCES

22. BBC INTERACTIVE VIDEO PLAYER FOR THE OLYMPICS

23. MOTIVATION
DATAVOLUME ISVAST
TOO MUCHTO CURATE MANUALLY
SERVICES:
1. A STATS SERVICE,THE OLYMPIC DATA API
PROVIDING ALL OFTHE SPORTS DATA:
SCHEDULES, STARTING LINEUPS, RESULTS,
RECORDS, MEDALTABLES ANDVIDEO
LOGGING DATA.

24. THREE SERVICES
2. THE DYNAMIC SEMANTIC PUBLISHING
PLATFORM (DSP).THIS ISTHE
FRAMEWORK FOR CREATING OVER 10,000
ATHLETE PAGES, PLUS A PAGE PER EVENT,
DISCIPLINE, COUNTRY ANDVENUE.
3. A SERVICETO RECEIVE, PROCESS AND
STORE DATA FROMTHE OLYMPIC
BROADCASTERS' DATA FEED (BDF).

25. BBC AND LINKED DATA
RESULT OFTHE LONDON IO SUCCESS
FUNDEDTO EXPLORE LINKED DATATECH
FOCUSED AROUND FOUR AREAS:
• LOCATION
• EVENTS
• POLITICS
• RESPONSIVE DESKTOP

26. BBC AND LINKED DATA
STEP1: EXTRACT NAMED ENTITIES
• “LONDON”,“MR CAMERON”
• USE NLP (NATURAL LANGUAGE PROCESSING)
STEP2: MATCHTO DBPEDIA CONCEPTS
“LONDON” TO http://dbpedia.org/resource/London
HTTP://WWW.BBC.CO.UK/BLOGS/INTERNET/POSTS/OLYMPIC_DATA_SERVICES_AND_THE

27. Notube – bbc social tv

29. SENSORS

30. LINKED SENSOR MIDDLEWARE
SENSORS PUBLISH SEMANTIC DATA
LSM INTEGRATES STRUCTURED
DATA FROMVARIOUSTYPES OF
SENSORSTO PROVIDE A UNIFIED
VIEWTHAT IS EASYTO QUERY AND
ANALYZE

31. h6p://lsm.deri.ie

32. Citizen sensing
USING CONTENT AND BEHAVIOURS OF USERS
TO UNDERSTAND WHAT’S HAPPENING ON
THE WEB
WIDE USE OF WEB 2.0 MEDIA IN CRISIS
SITUATIONS
EARTHQUAKES
TERRORISM
PLANE CRASH …

33. Sakaki
et
al,
2010

34. h6p://techcrunch.com/2008/11/26/first-­‐hand-­‐accounts-­‐of-­‐terrorist-­‐a6acks-­‐in-­‐india-­‐on-­‐twi6er/

36. crowdsourcing
THE PRACTICE OF OBTAINING NEEDED
SERVICES, IDEAS, OR CONTENT BY
SOLICITING CONTRIBUTIONS FROM A
LARGE GROUP OF PEOPLE,AND ESPECIALLY
FROM AN ONLINE COMMUNITY.

40. government

41. RESEARCH FUNDING EXPLORER

42. Research funding explorer
BODIES:
§ THE DEPARTMENT OF BUSINESS
INNOVATION AND SKILLS (BIS),
§ TALIS,
§ THE RESEARCH COUNCILS UK,
§ THE FUNDING COUNCILS, INTELLECTUAL
PROPERTY OFFICE (IPO)
§ TECHNOLOGY STRATEGY BOARD (TSB)
HTTP://BIS.CLIENTS.TALIS.COM/ABOUT

43. Research funding explorer
DATA:
§ STEM CELL RESEARCH,
§ RFID,
§ ADVANCED COMPOSITE MATERIALS,
§ PLASTIC ELECTRONICS
ALL INTEGRATED USING LINKED DATA
HTTP://BIS.CLIENTS.TALIS.COM/ABOUT

47. HTTP://WWW.ERS.USDA.GOV/DATA-PRODUCTS/ATLAS-OF-RURAL-AND-SMALL-TOWN-AMERICA/GO-TO-THE-ATLAS.ASPX#.UYG_CR_1BMG

48. Large movement in the uk

49. other

50. Life sciences
THE BIO2RDF PROJECT USES OPEN-
SOURCE SEMANTIC WEB
TECHNOLOGIESTO PROVIDE
INTERLINKED LIFE SCIENCE DATA
TO SUPPORT BIOLOGICAL
KNOWLEDGE DISCOVERY

52. A detailed example

53. Multinational company use case
HETEREGENEOUS DATA:
§ CALENDAR
§ EMAIL
§ INSTANT MESSAGES
§ DOCUMENTS
§ SENSORS
CONCEPT: MY PHONE RINGS, DISPLAY ALLTHE
RELEVANT PIECES OF INFORMATIONTOTHE
INCOMING CALL

54. APPROACH
ALL SOURCES PRODUCE RDF
USE EXISTINGVOCABULARIES WHERE POSSIBLE,
OTHERWISE, PROPOSE A NEW STANDARD
INTEGRATE WITHTHE EXISTING SYSTEM
RDF DATA IS PROCESSED WITH SPARQL
SMEANTIC WEB RELEVANT ATTWO STAGES:
• MAPPING
• QUERYING

55. Mapping - ontologies

56. Example mapping

57. summary
THE WEB
E-GOVERNMENT
ENTERPRISE 2.0
SOCIAL PLATFORMS
NEWS/MEDIA PORTALS AGGREGATORS