There are many lessons that can be learnt from Einstein in all walks of life - here we take Einstein's lessons and look at them from a sales perspective.

1. 10 LESSONS
SALES
PEOPLE CAN
LEARN
FROM
EINSTEIN

2. “I have no special
talent. I am only
passionately
curious.”
1: Cultivate a Curious
Mind
Curiosity is one of the main attributes
that makes a great salesperson.
They use this to develop a questioning
mind as to why customers require
certain services or ask certain questions.
Become passionately curious about how
to improve skills and knowledge.
This will help build your confidence and
create an inquisitive mind.

3. 2: The Worth of Perseverance
is Intangible
If you give up after one or two efforts at
contacting a customer, you lose the chance of
creating a new contact.
Persevere with your efforts by learning what
works and what doesn’t work for you in
prospecting your market.

4. “Any man who can
drive safely while
kissing a pretty girl is
simply not giving the
kiss the attention it
deserves.”
3: Devote Attention To
One Thing At A Time
Instead of trying to multi-task, which
inevitably decreases the concentration on
the specific tasks at hand, Einstein
suggests that focus on one thing at a time
brings better results.
This can be applied in aspects of your
sales techniques.

5. “Imagination is
everything. It is the
preview of life’s coming
attractions. Imagination
is more important than
knowledge.”
4: Imagination Is Better
Than Knowledge
By using the imagination, you can build
awareness of how things will be for the
prospect when they start using your products
and services.

6. “A person who
never made a
mistake never
tried anything
new.”
5: Mistakes Are Inevitable
You can discover more by learning from
mistakes than by trying to be perfect at
everything.
You only fail if you don’t try anything
different after you have fallen short.
It eradicates the blame-game and helps
you achieve a higher performance level
because you are building on what you
know and can develop knowledge and
attributes that way.

7. “I never think of
the future – it
comes soon
enough.”
6: The Future Is Not Ours To See
The future is a result of the things we do
today.
By committing to excellence in all you do
now, you allow the future to be something
you look forward to, not worry about.
Control those things you can, and don’t
spend time analysing those things you
can’t.

8. “Strive not to
be a success,
but rather to be
of value.”
7: Value Is Superior
To Success
Creating value has an enduring effect for
people to remember.
They will always remember the way you
made them feel when they used your
services and products.
Success comes as a result of the value you
offer.

9. “The definition of
insanity is doing the
same thing over and
over and expecting
different results.”
8: Change Triggers
Another Result
If you are not getting the results that you are
seeking, then it’s obvious you need to change
the way those things are done.
The only way you will get different results is
identifying what you did and doing something
different, instead of more of the same and
expecting a different result.
The Law of Consequences simply won’t allow
it.

10. “Just because you
have lots of
experience, it
doesn’t give you
wisdom.”
9: Information Is Not
Knowledge. The Only
Source Of Knowledge Is
Experience
Wisdom comes from application of the
knowledge you obtain through
experience.
Learn the lessons that life throws at you in
sales, and you have opportunities opening
up in front of you.

11. “You have to learn the
rules of the game.
And then you have to
play better than
anyone else.”
10: Understand The Basics
So many salespeople I see think they are more
advanced in their knowledge than they really
are.
Unfortunately, if they don’t get the basics
right, they will never progress.
The basics are the foundations on which to
build.
When you practice the basics often enough,
you do them subconsciously, and that’s the key
to improvement.

12. Those are just ten of
Einstein’s ideas, out of the
tens of thousands he
developed during his
lifetime. If you can
develop an awareness of
what they mean for you,
there is no doubt that this
mindset will create an
ability in you that you
never thought was there.
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