Social Media Needs You. Because You're Awesome.

1. SOCIAL MEDIA
NEEDS YOU.
MARISA PEACOCK • CAGLCC BOARD RETREAT • FEBRUARY 1, 2014

2. WHO IS MARISA PEACOCK?
?
Marisa Peacock is the principal and chief strategist for The Strategic Peacock.
As a social business strategist and marketing consultant, Marisa helps
organizations create and implement online strategies that appropriately target
the right audience with the right information using the right media.
!
Marisa is also an adjunct faculty member at Maryland Institute College of Art
(MICA) teaching Social Media Marketing as a part of the Masters in Business of
Art and Design program.
!
Marisa holds a Bachelor of Arts in psychology from Mount Holyoke College and
a graduate degree in American studies from Georgetown University. She
resides in Arlington, VA.

3. “Ask not what you can do for social media; Ask what social
media can do for you.”
I M A G E F R O M : U N I T E D W AY S U N C O A S T

4. YOU ARE AWESOME.
YOU INFLUENCE. LEAD. TELL
STORIES. ADVISE. ADVOCATE.
E N D O R S E . I M PA C T. I N S P I R E .
S U P P O R T. P R O M O T E . R A I S E
AWARENESS.

5. L E T ’ S G E T S TA R T E D .

6. H A B I T S , B E H A V I O R S , A N D M O T I V AT I O N S O F D I G I TA L LY E N G A G E D C A U S E - S U P P O R T I N G A D U LT S
Y O U ’ R E I N G O O D C O M PA N Y
75%
WANT TO INFLUENCE OTHERS TO CARE
ABOUT CAUSES THEY CARE ABOUT
58%
L I K E M A K I N G A N I M PA C T
24%
WANT TO SHARE AND GIVE CREDIT
Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Georgetown University’s Center for Social Impact
Communication, March 2013

7. Y O U M AY B E A S O C I A L
M E D I A U S E R I F…

8. SOCIAL MEDIA IN 2013
Source: Pew Internet & American Life Project, The Demographics of Social Media Users — 2012, February, May, December 2013
18-29
30-49
50-64
Male
PINTEREST
Urban
Suburban
AfricanAmerican
Hispanic
White
Female
FA C E B O O K
TWITTER
I N S TA G R A M
LINKEDIN

9. INDUSTRY DEMOGRAPHICS
Banking**
Realty
Travel
Men
63%
9%*
56%
Women
58%
16%*
44%
18-29
67%
28%
8%
30-49
65%
31%
18%
Urban
62%
17%
Suburban
66%
51%
African-American
48%
4%
52%
Hispanic
62%
7%
63%
White
63%
85%
*SINGLE
**ONLINE BANKING
S O U R C E : P E W R E S E A R C H C E N T E R ’ S I N T E R N E T & A M E R I C A N L I F E P R O J E C T S P R I N G T R A C K I N G S U R V E Y, 2 0 1 3 ; 2 0 1 3 N AT I O N A L A S S O C I AT I O N O F R E A LT O R S
H O M E B U Y E R A N D S E L L E R G E N E R AT I O N A L T R E N D S ; T H E L U X U R Y R E TA I L E R ’ S G U I D E T O A G I L E C O M M E R C E , 2 0 1 3 ; U N D E R S TA N D I N G T H E U . S . H I S PA N I C
T R A V E L E R , A S TA 2 0 1 2 .

10. TIME TO SHOW OFF

11. MAKE YOUR
IDEAS HAPPEN
• Don’t worry about followers,
likes or check-ins.
• Share your creativity &
inspiration.
• Find & join conversations.
• Let people know how excited
you are about a cause, event,
or idea.
• Share your experiences & ask
for something in return.
I M A G E B Y: B A B Y B I R D A N D B U B B U B O N E T S Y

12. GET
CONNECTED
• Find a community doing what
you’re already doing or want to
be doing.
• Don’t just stand there —
participate.
• Find real-world ways of getting
together, celebrating and
creating.
• Give your community
something to care about.
IMAGE BY INDIGORAIN ON ETSY

13. I K N O W W H AT Y O U ’ R E T H I N K I N G …

14. I’M TOO…
tired
important
INTROVERTED
BUSY
old
distinguished
OVERWHELMED
lazy

15. A C T U A L LY, Y O U ’ R E T O O A W E S O M E
NOT TO BE ON SOCIAL MEDIA

16. PEOPLE WANT
TO FOLLOW YOU.
RESEARCH SHOWS THAT PEOPLE
USE SOCIAL MEDIA FOR:
SOCIAL INTERACTION
!
INFORMATION
!
OPINIONS & PERSPECTIVES
!
SHARING INFORMATION
!
LEARNING ABOUT OTHERS
Anita Whiting, David Williams, (2013) "Why people use social media: a uses and gratifications approach", Qualitative Market Research: An International
Journal, Vol. 16 Iss: 4, pp.362 - 369

17. S O , W H AT C A N S O C I A L
MEDIA DO FOR YOU?

18. SOCIAL MEDIA
CAN HELP YOU:
• start conversations
• promote your business,
causes, interests
• reach potential and current
customers
• influence family, friends
and customers
• assert your authority
I M A G E B Y: J U S T B E C K E T T O N E T S Y

19. STILL NOT CONVINCED?
54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”
77% of buyers are more likely to buy from a company if its CEO uses social media.
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other
social network.
33% of millennial consumers are more likely to buy from a company if it has a Facebook page.
69% of Twitter follows are based on recommendations from friends.
50% of Twitter users are more likely to purchase from brands they follow.
52% of consumers say blogs have impacted their purchasing decisions.
86% of “influencers” blog
Sources: Digital Influence: Blogs Beat Social Networks for Driving Purchases, L. Garibian, Marketing Profs, March 18, 2013; War of Words: Myth-Busting
Social Media, SEO & Content Marketing, TopRank Online Marketing, Jan 09, 2013; State of Digital, B. Van Den Beld, October 19, 2012; Huffington Post’s
“100 Fascinating Social Media Statistics and Figures from 2012,” B. Honigman; SEO Content Marketing – What You Need to Know and Do, Sekari, 2012;
Blogs Influence Consumer Spending More Than Social Networks, J. Dyer, 2013.

20. HERE’S THE HEART OF THE
M AT T E R : T H E E S S E N C E O F
SOCIAL MEDIA IS KNOWING
YOUR AUDIENCES AND
ENGAGING THEM IN
SOMETHING THEY LOVE.
Laurie Boettcher