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Finding the Right Words: Why Content Matters

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Marisa Peacock
Marisa Peacock

For Maryland Institute College of Art's inaugural Masters Program for Business of Art & Design, students participated in a content strategy workshop.

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Finding the Right Words: Why Content Matters ,[object Object],[object Object],[object Object]
What Is Content Strategy? ,[object Object]
Good/Bad Content Influences ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keys to Successful Content be yourself solve problems Know stuff
“ And What Do You Do?” ,[object Object],[object Object],[object Object]
Be Clear, Concise, Compelling. What do you do? How do you do that? How much does it cost?
Create a Call to Action
Make a List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Give Your Platforms Meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools & Tricks ,[object Object]
Tools & Tricks ,[object Object]
Tools & Tricks ,[object Object]
Content Rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! www.marisapeacock.com | [email_address] | @marisacp51

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