Samples of our work in a few short slides

2. Chilean Olive Oil
• Objective:
Introduce origin specific olive oil brands to US market
• Challenge:
Little to no differentiation of olive oils by country; some bias
toward Italian Olive oils
• Strategy:
Create best in class consumer website and social media platforms
to engage and educate consumers
With 4GreenPs and Vivaldi Partners

3. Chilean Olive Oil Results
Attained one of the
highest Klout scores
for any Spanish,
Greek, Italian, or
Chilean EVOO
producer on Twitter
Source: Pinreach & Pinterest,
The first olive oil
brand to establish a
Pinterest account- we
quickly reached scores
typical of established
brands
Source: Klout
Doubled follower counts on both
Twitter and Facebook in 3 month
period

4. Chilean Olive Oil Results
Achieved engagement more than
twice the average of top brands

5. Avocados from Mexico
• Objective:
Develop a strong digital marketing and social media presence for
the leading brand of avocados in the world
• Challenge:
Build a dynamic online presence in a rapidly changing environment
with mid level budget
• Strategy:
Create best in class consumer website and social media platforms
to engage and educate consumers. Create fun and exciting
promotions to drive engagement with key
mom and Hispanic consumers.

6. Avocados from Mexico Highlights
Integrated online promotional, advertising and website programs
made Avocados From Mexico THE most engaged brand for 2 years running

7. Palm Beach Zoo
• Objective: Increase visits by tourists to the Palm Beach Zoo
avocados in the world
• Challenge: In an area where most attractions saw over 50% of their
traffic from tourists, the zoo was an destination for locals. With
only 1/3rd of traffic from tourists. In addition a competing larger
“safari park” is located only 10 miles away.
• Strategy: Research and define the value proposition that the Palm
Beach Zoo had to offer. As a small, shady zoo with only animals
native to the climate we positioned the zoo as “The Real Tropical
Adventure” and capitalized on their Trip Advisor top rating through
a dynamic print, digital advertising, discounting and social media
program.
January 2012– October 2012

8. Palm Beach Zoo 2014
No consistent look or messaging

9. Palm Beach Zoo 2016
Repositioning and strategic advertising & promotional program increased
tourist traffic by 10% in just 4 months

10. Palm Beach Zoo
• Objective: With over 50% penetration into the key local target
market, the Palm Beach Zoo needed to develop new ways to
increase repeat visits by Moms with children under 8.
avocados in the world
• Challenge: The zoo already planned and executed a number of
events each month, but focused time and resources on those that
targeted ancillary segments of the market, those groups least likely
to make a repeat visit.
• Strategy: Realign resources to events targeting core target market;
identify those events most likely to increase visits and excite guests;
and use creative advertising, promotion and social media to
promote.
January 2012– October 2012

11. Palm Beach Zoo
1 day event
Broke one day
attendance record
in year 2
Broke 17 year
attendance record
Broke summer
attendance record

12. More Happy Clients!

13. Call Today For More Information
Maryanne Conlin
President RedRopesDigital
562-607-9727
maryanne@redropesdigital.com
@maryanneconlin

14. Strategic Marketing
and Social Media