This, a Highlights Report, offers you a “sneak peek” at the full Buzz From Blogher report which includes insights gleaned during the conference as well as observations from hundreds of blog posts and comments and thousands of tweets about the 2009 BlogHer conference. By veteran brand marketers and bloggers Maryanne Conlin and Lynn Miller

1. Lynn Miller Founder, Miller Strategic Marketing LLC [email_address] Maryanne Conlin: Principal, The Mcmilker Group, LLC [email_address] August 2009 The full report is available at http:// thebuzzfromblogher.com Highlights From: The Mcmilker Group, LLC, Miller Strategic Marketing LLC, the site http:// thebuzzfromblogher.com and the report of the same name are neither sponsored by nor affiliated with BlogHer, which is a registered trademark of BlogHer, Inc

2. About the Authors Copyright 2009 The Mcmilker Group, LLC and Miller Strategic Marketing LLC This report, its authors, and the site http://thebuzzfromblogher.com are neither sponsored by nor affiliated with BlogHer, which is a registered trademark of Blogher, Inc. Lynn Maryanne The authors of The Buzz from BlogHer met online through Maryanne Conlin’s second blog years before meeting “in real life,” when they jointly accepted the Shorty Award for Best Green Content on Twitter on behalf of The Green Moms Carnival. Sharing a passion for blogging and raising “slightly crunchy” kids, they soon discovered that they were both also independent marketing consultants and MBAs with deep backgrounds in corporate marketing. Maryanne’s background includes stints as Director of Marketing for Mission Foods and DayRunner (now a division of Mead Products). Lynn was Director of Marketing for Telogy Networks, a start-up that was sold for 100x revenue to Texas Instruments. This report taps into the co-authors’ unique perspective on BlogHer from the vantage point of award-winning Mom bloggers and corporate brand marketers.

5. Nine Key Brand Tactics at Blogher: Neophytes, Explorers & Veterans Copyright 2009 The Mcmilker Group, LLC and Miller Strategic Marketing LLC This report, its authors, and the site http://thebuzzfromblogher.com are neither sponsored by nor affiliated with BlogHer, which is a registered trademark of Blogher, Inc. Brand/Tactic Neophytes Explorers Veterans Official Sponsorship n/a n/a Pepsi, Walmart, P&G, Blue Avocado + 36 more Privately Sponsored Bloggers Goddard Systems Snikiddy, Mom Made Foods Walmart, Mabel’s Labels, Stonyfield Farm Invite-Only Lunch/Dinners Tide Clorox GreenWorks Pre-Conference Events (Invite Only) Ford Open Parties Closed Parties Hospitality Suites Method Offsite Events Visible Official Reps. Method Seventh Generation

8. A Few Bloggers’ Posts and Tweets From the Report Copyright 2009 The Mcmilker Group, LLC and Miller Strategic Marketing LLC This report, its authors, and the site http://thebuzzfromblogher.com are neither sponsored by nor affiliated with BlogHer, which is a registered trademark of Blogher, Inc. http://www.thiswench.com http://authenticorganizations.com http://tippytoesandtantrums.typepad.com