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- 1. MOBILE & TABLET OVERVIEW THE IMPORTANCE OF MULTI-PLATFORM DESIGN
- 2. TRENDS IN MOBILE AND TABLET TRAFFIC
- 3. TRENDS IN MOBILE AND TABLET TRAFFIC 34 MILLION MOBILE-CONNECTED TABLETS IN 2011 (CISCO, 2012) EACH TABLET GENERATED 3.4 TIMES MORE TRAFFIC THAN THE AVERAGE SMARTPHONE. (CISCO, 2012) MOBILE DATA TRAFFIC WAS EIGHT TIMES THE SIZE OF THE ENTIRE GLOBAL INTERNET IN 2000 (CISCO, 2012) MOBILE VIDEO TRAFFIC WAS 52 PERCENT OF TRAFFIC BY THE END OF 2011 (CISCO, 2012) THE NUMBER OF MOBILE-CONNECTED DEVICES WILL EXCEED THE WORLD'S POPULATION IN 2012. (CISCO, 2012) TABLETS WILL EXCEED 10 PERCENT OF GLOBAL MOBILE DATA TRAFFIC IN 2016 (CISCO, 2012)
- 4. IMPACT OF MOBILE AND TABLET DESIGN
- 5. IMPACT OF MOBILE AND TABLET DESIGN MOBILE DEVICES AND TABLETS HAVE LIMITED SCREEN SPACE SMALLER SPACE = STREAMLINED DESIGN AND CONTENT; LESS SPACE TO TELL YOUR “STORY” LESS GRAPHICS = MORE SPACE FOR IMPORTANT INFORMATION LESS GRAPHICS (OPTIMIZED GRAPHICS)= FASTER DOWNLOAD TIME FLASH DOES NOT WORK ON MOBILE DEVICES
- 6. AVAILABLE TECHNOLOGIES CMS’S SUCH AS WORDPRESS OR SITECORE
- 7. AVAILABLE TECHNOLOGIES CMS’S SUCH AS WORDPRESS OR SITECORE
- 8. MORE AVAILABLE TECHNOLOGIES PLUGINS FOR MOBILE AND/OR TABLETS
- 9. EVEN MORE AVAILABLE TECHNOLOGIES WEB APPLICATION PROGRAMMING TOOL
- 10. EVEN MORE AVAILABLE TECHNOLOGIES WEB APPLICATION PROGRAMMING TOOL
- 11. USE MOBILE FRIENDLY CODE HTML5 CSS JAVASCRIPT
- 12. DUDAMOBILE MOBILE SITE CREATION TOOL HTTP://GOMO.DUDAMOBILE.COM/
- 13. A BAD EXAMPLE HTTP://M.GUARDIAN.CO.UK/TECHNOLOGY/2012/APR/29/INTERNET-INNOVATION- FAILURE-PATENT-CONTROL?CAT=TECHNOLOTY&TYPE=ARTICLE (SIMMONS & FROST, 2011)
- 14. ANOTHER BAD EXAMPLE WINDOWS PHONE ADVERTISING CAMPAIGN (SIMMONS & FROST, 2011)
- 15. A GOOD EXAMPLE HTTP://I.BRIGHTKITE.COM (640 Pixels, 2011)
- 16. ANOTHER GOOD EXAMPLE HTTP://MATTBANGOPHOTOGRAPHY.MOBIFY.ME/ (640 Pixels, 2011)
- 17. RECOMMENDATIONS
- 18. RECOMMENDATIONS FIRST, YOU NEED TO IMPLEMENT A CMS SECOND, CREATE YOUR SITE FOR NORMAL USERS (INCLUDING STYLES AND FUNCTIONALITY) THIRD, CREATE MOBILE VERSIONS OF YOUR PAGES (INCLUDING STYLES AND FUNCTIONALITY) TEST YOUR SITE IN MULTIPLE BROWSERS TO BE SURE YOUR PAGES DISPLAY PROPERLY TEST YOUR SITE WITH MOBILE DEVICES TO BE SURE IT DISPLAYS PROPERLY OR - HIRE A DEVELOPER TO SET IT ALL UP
- 19. CONCLUSION
- 20. CONCLUSION IF YOUR SITE IS NOT MOBILE FRIENDLY YOU COULD BE MISSING OUT MOBILE TRAFFIC WILL CONTINUE TO GROW CREATE CONTENT WITH UNIVERSAL DESIGN IN MIND BUILD YOUR SITE OPTIMIZE FOR SEARCH ENGINES TEST YOUR SITE RE-TEST YOUR SITE
- 21. REFERENCES Cisco. (2012, Feb 14). Cisco visual networking index: Global mobile data traffic forecast update, 2011–2016 [visual networking index (vni)] - cisco systems. Retrieved from http:// www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/ white_paper_c11-520862.html Simmons, J., & Frost, B. (2011, November 18). Wtf mobile web. Retrieved from http:// wtfmobileweb.com/ 640 Pixels. (2011, November 04). 15 beautiful examples of mobile website design done right | 640pixels. Retrieved from http://www.640pixels.com/design-showcase/15-beautiful- examples-of-mobile-website-design-done-right.aspx
Hinweis der Redaktion
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- More and more people accessing websites via mobile phones or tablets.\nUser experiences for mobile and tablet users very important.\nBrand and message consistency is the key. You want mobile and tablet users to have a good experience on your site and be able to interact with your content. \n
- More and more people accessing websites via mobile phones or tablets.\nUser experiences for mobile and tablet users very important.\nBrand and message consistency is the key. You want mobile and tablet users to have a good experience on your site and be able to interact with your content. \n
- More and more people accessing websites via mobile phones or tablets.\nUser experiences for mobile and tablet users very important.\nBrand and message consistency is the key. You want mobile and tablet users to have a good experience on your site and be able to interact with your content. \n
- More and more people accessing websites via mobile phones or tablets.\nUser experiences for mobile and tablet users very important.\nBrand and message consistency is the key. You want mobile and tablet users to have a good experience on your site and be able to interact with your content. \n
- More and more people accessing websites via mobile phones or tablets.\nUser experiences for mobile and tablet users very important.\nBrand and message consistency is the key. You want mobile and tablet users to have a good experience on your site and be able to interact with your content. \n
- More and more people accessing websites via mobile phones or tablets.\nUser experiences for mobile and tablet users very important.\nBrand and message consistency is the key. You want mobile and tablet users to have a good experience on your site and be able to interact with your content. \n
- Mobile devices have a smaller viewing space for companies to be able to deliver their message. \nMobile users do not want to have to search for content, or sift through tons of text to find what they are looking for. \nVideos and other interactive content needs to be viewable on mobile devices - no flash or other incompatible programming. \nMobile versions of sites should be compact and easily navigated. \nUse of graphics should be minimal. Graphics could increase download time and make it harder for users to find what they are looking for on the page/site.\nFlash can make a site look very “pretty”, but what if a user is not able to view your flash? There are other options you can use to create nice looking interactive content that is viewable across all platforms.\n
- Mobile devices have a smaller viewing space for companies to be able to deliver their message. \nMobile users do not want to have to search for content, or sift through tons of text to find what they are looking for. \nVideos and other interactive content needs to be viewable on mobile devices - no flash or other incompatible programming. \nMobile versions of sites should be compact and easily navigated. \nUse of graphics should be minimal. Graphics could increase download time and make it harder for users to find what they are looking for on the page/site.\nFlash can make a site look very “pretty”, but what if a user is not able to view your flash? There are other options you can use to create nice looking interactive content that is viewable across all platforms.\n
- Mobile devices have a smaller viewing space for companies to be able to deliver their message. \nMobile users do not want to have to search for content, or sift through tons of text to find what they are looking for. \nVideos and other interactive content needs to be viewable on mobile devices - no flash or other incompatible programming. \nMobile versions of sites should be compact and easily navigated. \nUse of graphics should be minimal. Graphics could increase download time and make it harder for users to find what they are looking for on the page/site.\nFlash can make a site look very “pretty”, but what if a user is not able to view your flash? There are other options you can use to create nice looking interactive content that is viewable across all platforms.\n
- Mobile devices have a smaller viewing space for companies to be able to deliver their message. \nMobile users do not want to have to search for content, or sift through tons of text to find what they are looking for. \nVideos and other interactive content needs to be viewable on mobile devices - no flash or other incompatible programming. \nMobile versions of sites should be compact and easily navigated. \nUse of graphics should be minimal. Graphics could increase download time and make it harder for users to find what they are looking for on the page/site.\nFlash can make a site look very “pretty”, but what if a user is not able to view your flash? There are other options you can use to create nice looking interactive content that is viewable across all platforms.\n
- Mobile devices have a smaller viewing space for companies to be able to deliver their message. \nMobile users do not want to have to search for content, or sift through tons of text to find what they are looking for. \nVideos and other interactive content needs to be viewable on mobile devices - no flash or other incompatible programming. \nMobile versions of sites should be compact and easily navigated. \nUse of graphics should be minimal. Graphics could increase download time and make it harder for users to find what they are looking for on the page/site.\nFlash can make a site look very “pretty”, but what if a user is not able to view your flash? There are other options you can use to create nice looking interactive content that is viewable across all platforms.\n
- Many options available for mobile and tablet design. \nMany CMSes offer the option to create mobile versions of Web pages\n\n
- Many options available for mobile and tablet design. \nMany CMSes offer the option to create mobile versions of Web pages\n\n
- Plugins can be used to make your content mobile and tablet friendly\n\n\n
- mobl (http://www.mobl-lang.org/)\n
- http://www.chocolatechip-ui.com/tutorials.html - ChocolateChip-UI; The Web App Development Framework\n
- HTML5 allows websites to be read by mobile devices\n
- Tools like DudaMobile mobile site builder make it easier than ever to create a mobile version of your website. They offer different themes and colors, with so many options to choose from. \n
- On this site, you can’t read any of the text without resizing it \n
- It’s better to have some basic content than no relevant or helpful content\n
- Content fits within the screen and gives users multiple choices on which action to take on the page. \n
- large graphics, clear and easily navigated site\n
- open-source CMS are free and easy to use, while secure and robust at the same time. \nCMS will allow you to update your site frequently and will also allow you to create CSS for mobile and non-mobile visitors.\nIf you are not comfortable enough to build the site and create mobile versions of your pages, hire a developer to help set everything up for you so it is easy to maintain and administer.\n\n
- open-source CMS are free and easy to use, while secure and robust at the same time. \nCMS will allow you to update your site frequently and will also allow you to create CSS for mobile and non-mobile visitors.\nIf you are not comfortable enough to build the site and create mobile versions of your pages, hire a developer to help set everything up for you so it is easy to maintain and administer.\n\n
- open-source CMS are free and easy to use, while secure and robust at the same time. \nCMS will allow you to update your site frequently and will also allow you to create CSS for mobile and non-mobile visitors.\nIf you are not comfortable enough to build the site and create mobile versions of your pages, hire a developer to help set everything up for you so it is easy to maintain and administer.\n\n
- open-source CMS are free and easy to use, while secure and robust at the same time. \nCMS will allow you to update your site frequently and will also allow you to create CSS for mobile and non-mobile visitors.\nIf you are not comfortable enough to build the site and create mobile versions of your pages, hire a developer to help set everything up for you so it is easy to maintain and administer.\n\n
- open-source CMS are free and easy to use, while secure and robust at the same time. \nCMS will allow you to update your site frequently and will also allow you to create CSS for mobile and non-mobile visitors.\nIf you are not comfortable enough to build the site and create mobile versions of your pages, hire a developer to help set everything up for you so it is easy to maintain and administer.\n\n
- open-source CMS are free and easy to use, while secure and robust at the same time. \nCMS will allow you to update your site frequently and will also allow you to create CSS for mobile and non-mobile visitors.\nIf you are not comfortable enough to build the site and create mobile versions of your pages, hire a developer to help set everything up for you so it is easy to maintain and administer.\n\n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
- If mobile users are not able to interact with your site, they are not going to stick around long enough for you to get their business. It is highly possible that they will leave your site and never come back. \nWith the increasing numbers of mobile users, your site needs to be accessible and easily navigated across all platforms and browsers.\nUniversal design will help you to make sure your site is accessible to all users - not just mobile or desktop pc users. \nIf you build it, they will come... Your site is a reflection of your business and it is the most important tool in your “marketing arsenal”. \nAs you are building your site, make sure you also optimize it for search engines. If a search engine can’t find or understand your content, people won’t be able to either. \nTesting is a major step in the process of creating your site. This will allow you to find problems up front, and be able to fix them or create ways in which to work around them. \n
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