The document discusses digital marketing strategies in today's crowded information landscape. It notes that traditional interruption-based advertising is failing while engagement-based approaches through blogging, social media, and content marketing are growing. The summary recommends focusing on search engine optimization, building an online influencer network, engaging customers through blogging and social media, and using online metrics to measure success.

1. Mike Cichon etc…group, inc. Digital Marketing Primer Getting heard above the noise

2. “ A wealth of information creates a poverty of attention …

3. … and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

4. Professor Herbert Simon Computer Science and Psychology Carnegie Mellon University

5. The year was 1971.

6. The Internet today 133,000,000 blogs 186,727,854 distinct websites 210,000,000,000 emails sent per day 31,500,000 websites added in 2008 70% are spam 900,000 new blog posts per day

7. The Internet today All of this content is chasing the attention of 1.4b Internet users Worldwide (248m+ North America)

8. Competing in the “attention economy” … it’s about attracting attention of target buyers who are conditioned to tune out distractions. Is not about publishing more information on-line and off-line…

10. Why Internet advertising is failing* *Eric Clemons, 2009 Professor of Operations and Information Management Wharton School of the University of Pennsylvania. Consumers do not trust advertising Consumers do not want to view advertising Consumers do not need advertising There is no shortage of places to put ads

11. The recession isn’t the only thing pulling down Internet advertising. It’s the canary in the coal mine. Other interruption-based programs are suffering the same fate.

15. Take control of your on-line presence Associate expertise, authenticity and transparency with your brand Website Web-PR Forums Social Bookmarking Blog / Micro-Blog Wikis / Directories Other Social Media Social Networks

16. “ Digital marketing sounds great. I’d do more of it if I only knew where to start.” etc … group client

27. [email_address] Thank You!