On a quarterly basis, Magnani Caruso Dutton tracks the use of stable releases of browsers, operating systems, and devices for the general U.S. population, identifying the current share of the user base and potential velocity for large-scale adoption of new and obsolesce of old platforms.
2. 2
Quarterly, Magnani Caruso Dutton tracks the
use of stable releases of browsers, operating
systems, and devices for the general U.S.
population, identifying the current share of the
user base and potential velocity for large-scale
adoption of new and obsolesce of old
platforms.
Overview
3. 3
The following table is our recommended
platform support policy. Both velocity and
lifecycle are factored. Platforms that fit into
these categories change regularly, some faster
than others.
Full and partial support types are defined after
the table.
Overview
4. 4
Upcoming
<=2%
Experimental
<=1%
Antiquated
<=1%
Aging
<=2%
Might not
function or
display
properly; no
longer
supported
Full core
functionality
with some
display errors
acceptable.
Full functionality and error-free display. Full core
functionality
with minor
display &
formatting
errors
acceptable.
Might not
function or
display
properly;
future
support may
be needed.
None Partial Full Partial None
Support Policy
6. 6
Partial Functionality
Core functionality works correctly but may have
some display errors.
Functional errors may occur but will not
impinge on core functionality. Special features,
overlays or advanced animation, may not
function properly or at all.
Support Type Definitions
7. 7
As a new stable release of a browser, device, or
operating system moves into the Upcoming category, it
does not necessarily displace any other supported
platform. Conversely, a platform in the Experimental
category may never move into the mainstream
environment. We also monitor certain platforms that
have been “stuck” in the Experimental group for some
time but have a high potential to suddenly break out and
become an Upcoming or even Modern platform.
A Note on Support Type Definitions
8. 8
The recommendations outlined in this report
are based on the general U.S. consumer
market; with a couple of noted exceptions. An
individual website’s platform support should be
identified based on its measurement analytics
and inform the design and development
specifications throughout the project.
Recommendations Summary
9. 9
The following table summarizes the browser by
operating system support recommendations as
of June 2014. Supporting documentation is
provided later.
Browser Support Recommendations
10. 10
Win XP Win 7 Win 8 Mac 10.9 iOS Android
IE8.x Partial Partial
IE9.x Partial
IE10.x Partial Partial
IE11.x Full Full
Firefox 28.x Partial Partial Partial
Firefox 29.x Full Full Full Full
Firefox 30.x Full Full Full Full
Chrome 35 Full Full Full Full
Safari 7 Full
Mobile Safari Full
Android Browser Full
Mobile Chrome Full
Browser Support Recommendations
11. 11
• Add full support of Firefox 29 and 30 to Win XP, Win 7, and Mac 10.9
• Add partial support of Firefox 28 on Win XP, Win 7, and Mac 10.9
• Drop support for versions of Firefox prior to version 28
• Add full support of Chrome 35 to Win XP, Win 7, and Mac 10.9
• Drop support for versions of Chrome prior to version 35
Chrome 36 is not added to the list since the stable version was just recently
released. As of this report, support isn’t warranted but we expect full support by
the end of the 2nd quarter 2014 due to automatic upgrades.
As of this report, the Chrome for Mobile Browsers has slowly gained share on mobile devices.
However, this share is almost completely on Android. For Android devices, its share is 23.41%
and for iOS devices its share is 0.01% according to NetMarketshare. Therefore, we are not
recommending the support of Chrome for Mobile on iOS devices.
Recommendation Changes for This Report
12. 12
Kindle
Fire HD
iOS5 Partial Partial
iOS6 Full Full Full Full
iOS7 Full Full Full Full
Android v 2.3 Partial
Android v 4.1 Full
Android v 4.2 Full Full
Android v 4.3 Full
Android v 4.4 Full Partial
iPod
Touch /
iPhone 4s iPhone 5 iPad 2
Google
Nexus7
iPad
3Gen
Kindle
Fire
Galaxy
S3
Galaxy
S4
Galaxy
Tab 2
Device Support Recommendations
13. 13
• Add full support of Samsung Galaxy S3 on Android v4.1 and Android v4.3.
• Add full support of Samsung Galaxy S4 on Android v4.4.
• Add full support of Amazon Kindle Fire HD on Android v4.2.
• Add partial support of Google Nexus 7 on Android v4.4.
• Add partial support of Samsung Galaxy Tab 2 on Android v4.2.
As of this report, Kindel Fire Phone market penetration is not available; as a result, we will
continue to monitor this device for possible inclusion later this year.
As of writing this report, the market penetration for Kindle Fire and Kindle Fire HD is not
available. Chikita stated that kindle Fire grabs 6.10% market share in North America. At this
point, we recommend including both Kindle Fire and Kindle Hire HD since usage of Amazon
Kindle Fire family has 6.10% and falls within our support policy.
Recommendation Changes for This Report
14. 14
This section details the operating system (OS) versions that
garner 1% or more of total sessions.
Operating System Version Analysis
15. 15
Total
Win and Mac Mac
July 89.70% 15.80% 56.20% 9.0% 8.70%
August 89.40% 14.70% 55.90% 9.60% 9.20%
September 89.80% 13.50% 56.80% 10.20% 9.30%
October 88.60% 12.40% 56.70% 9.90% 9.60%
November 86.30% 11.70% 56.40% 8.60% 9.60%
December 86.70% 11.60% 55.90% 10.00% 9.20%
January 89.60% 11.00% 55.3% 13.40% 9.90%
February 89.30% 10.10% 55.0% 14.20% 10.00%
March 89.10% 9.40% 55.1% 15.00% 9.60%
April 89.90% 8.00% 55.40% 15.80% 10.30%
May 89.70% 7.30% 55.20% 16.60% 10.00%
June 89.40% 7.10% 55.30% 17.00% 9.60%
Desktop (Windows and Macintosh)
16. 16
Windows 7 is the top operating system in use with over 55% market
share. Also note the remaining percentage includes operating
systems such as Linux and Windows NT.
17. 17
Mac 10.6 Mac 10.7 Mac 10.8 Mac 10.9
July 1.68% 1.69% 3.28% 0.04%
August 1.65% 1.65% 3.42% 0.05%
September 1.68% 1.66% 3.69% 0.06%
October 1.60% 1.56% 3.31% 0.84%
November 1.53% 1.34% 1.85% 2.42%
December 1.47% 1.23% 1.66% 2.79%
January 1.43% 1.19% 1.47% 3.19%
February 1.40% 1.13% 1.32% 3.48%
March 1.29% 1.05% 1.18% 3.75%
April 1.23% 0.96% 1.06% 4.07%
May 1.11% 0.87% 0.97% 4.15%
June 0.94% 0.74% 0.80% 3.95%
Desktop (Macintosh Only)
18. 18
Although Mac 10.9 has dropped below 4% we still expect it to quickly reach this market penetration
this quarter. We recommend adding full support to the Mac 10.9 operating system. Mac 10.7 and 10.8
are significantly dropping against Mac 10.9; as a result, we recommend dropping support of 10.7 and
10.8 for this current quarter.
Apple’s OS X Yosemite Beta was leased on July 21st, 2014 and will be available to 1M Mavericks user
according to Tech Times. However, Apple announces that full release of Mac OS X Yosemite will be
available this autumn but hasn’t released the date yet.
19. 19
Total iOS Android Others
July 3.16% 1.03% 1.37% 0.76%
August 3.39% 1.21% 1.43% 0.75%
September 3.26% 0.95% 1.55% 0.76%
October 3.29% 1.12% 1.44% 0.73%
November 3.68% 1.20% 1.67% 0.81%
December 3.80% 1.13% 1.76% 0.91%
January 4.00% 1.23% 1.93% 0.84%
February 4.00% 1.21% 2.01% 0.78%
March 4.00% 1.32% 2.01% 0.67%
April 4.03% 1.20% 2.10% 0.80%
May 4.16% 1.27% 2.14% 0.75%
June 4.34% 1.23% 2.31% 0.73%
Mobile and Tablet
20. 20
Android and iOS are both enjoying growth in current quarter. However, we’re beginning to
see hints Android-based systems (mostly Samsung mobile devices and tablets) are
creeping into new territory as they pass 2% market share.
21. 21
The following tables and charts highlight
desktop browser types and versions with 1%
or more of total sessions.
Browser Type Analysis
22. 22
Internet
Explorer Firefox Safari Chrome
July 11.80% 28.90% 3.60% 52.80%
August 11.80% 28.20% 3.90% 52.90%
September 12.10% 27.80% 3.90% 53.20%
October 11.70% 27.20% 3.80% 54.10%
November 10.50% 26.80% 4.00% 54.80%
December 9.00% 26.80% 3.80% 55.80%
January 10.20% 26.90% 3.90% 55.70%
February 9.80% 26.40% 4.00% 56.40%
March 9.70% 25.60% 3.90% 57.50%
April 9.40% 25.00% 4.00% 58.40%
May 8.90% 24.10% 3.80% 59.20%
June 8.80% 25.10% 3.70% 59.30%
Browser Type Analysis
23. 23
We compared browser use for July 2013 to June 2014 by general market browser share, as reported by
w3schools, and noted some interesting differences in browser use. Chrome use is significantly higher
among the browsers in the general market as it outpaces Firefox and Safari. Also note the very large
difference in Safari – a browser primarily used in iOS devices.
http://www.w3schools.com/browsers/browsers_stats.asp
24. 24
IE8 IE9 IE10 IE11
July 4.80% 2.80% 3.30%
August 4.70% 2.80% 3.60%
September 4.60% 2.80% 4.00%
October 4.10% 3.00% 4.00% 1.49%
November 3.60% 2.50% 3.50% 2.27%
December 3.20% 2.40% 2.10% 2.40%
January 3.10% 2.30% 1.70% 2.50%
February 2.70% 2.10% 1.70% 2.50%
March 2.50% 2.10% 1.60% 2.60%
April 2.40% 2.00% 1.60% 2.70%
May 2.10% 1.90% 1.40% 2.70%
June 2.10% 1.20% 1.40% 3.00%
Internet Explorer
26. 26
We’re seeing the slow deflation of the IE10 and 9 browsers largely due to
Microsoft auto updates. At 1.40% and 1.20% and gradually moving down we
recommend partial support of these browsers in the current quarter. There is a
possibility of 2014 will continue to see large corporate users upgrading directly
to IE11, Firefox, or Chrome.
IE11 has been intensely watched due to the connection between the latest
browser version auto updates on Windows 8 and 7. Until recently, IE11 was
only available on Windows 8 machines and Windows RT devices, such as the
Surface. However, Microsoft pushed IE11 auto updates to Windows 7 machines
as well. As a result we can reliably say that IE11 will take a large percentage of
market share in the coming quarter against all IE browsers. At 3.00%, we
recommend full support of this browser version.
Internet Explorer
27. 27
Firefox 28 Firefox 29 Firefox 30
July
August
September
October
November
December
January 0.30%
February 0.60% 0.10%
March 3.40% 0.30%
April 18.10% 1.10% 0.10%
May 5.20% 14.20% 0.20%
June 0.70% 10.50% 9.00%
Firefox
29. 29
Firefox
Firefox has considerable competition from Safari and Chrome.
We see Firefox version 28 dropping sharply from its release
date to now. Since the browser continues to drop, we can
reliably project it will fall below 1% by the end of the 3rd
quarter of 2014.
Little more than a month after the release of Firefox 30,
Mozilla released Firefox 31 on July 22, 2014. Firefox 31 market
penetration is not currently available; therefore, we will
monitor it in the coming quarters for possible inclusion.
30. 30
Safari 5 Safari 6 Safari 7
July 0.80% 2.80%
August 0.90% 3.00%
September 0.80% 3.10%
October 0.70% 2.10% 1.00%
November 0.60% 1.40% 2.00%
December 0.50% 1.10% 2.20%
January 0.50% 1.10% 2.30%
February 0.50% 1.00% 2.50%
March 0.50% 0.90% 2.50%
April 0.40% 0.80% 2.80%
May 0.30% 0.70% 3.00%
June 0.30% 0.60% 2.80%
Safari
32. 32
Safari
At 0.50% and gradually moving down we recommend not
supporting Safari 5 any longer, nor Safari 6 since it is at 0.60%
and continues to move down. Safari 7 usage significantly
increased and at 2.80% and gradually moving up we
recommend fully supporting it.
33. 33
Chrome 33 Chrome 34 Chrome 35
July
August
September
October
November
December
January
February 12.20% 0.40%
March 49.80% 0.80%
April 21.40% 31.70% 1.20%
May 1.80% 40.50% 12.80%
June 1.40% 2.90% 49.90%
Chrome
35. 35
We’re seeing a substantial deflation of Chrome 33 gradually moving
down, we recommend partial or no support for these browsers.
Google released Chrome 36 version on July 8th, 2014. Chrome 36
market penetrations is less than 1%, therefore, we will monitor
Chrome 36 in the coming quarters for possible inclusion.
Chrome
36. 36
http://gs.statcounter.com/#desktop+mobile-browser-US-monthly-201304-201403
Android Mobile Safari Blackberry Mobile Chrome
July 32.45% 53.81% 3.05% 5.64%
August 31.85% 52.11% 4.29% 6.45%
September 30.80% 51.84% 4.75% 6.88%
October 30.19% 51.43% 4.62% 7.50%
November 29.84% 51.01% 4.39% 8.93%
December 29.03% 50.57% 4.14% 10.32%
January 27.60% 49.79% 3.25% 10.57%
February 26.09% 48.34% 2.52% 14.52%
March 24.43% 48.64% 1.64% 16.53%
April 22.67% 48.07% 1.43% 18.90%
May 21.24% 47.04% 1.35% 21.53%
June 19.53% 47.31% 1.32% 23.41%
Mobile and Tablet Browsers
38. 38
We are watching considerable difference between the Mobile Safari and
Android browser usage on mobile phones and tablets. Also note that the
usage of the Mobile Chrome browser is significantly increasing. At 23.41
% and gradually moving up, we recommend full support of this browser in
current quarter. However, it is worth monitoring in 2014, as there is a
possibility by the end of second quarter numbers of people may opt for
the Nexus devices, LG G3, and Galaxy S5, along with existing Android
devices, which will impact the market share.
Despite Blackberry having market penetrations just above 1.32%, the
general trend for Blackberry continues down; therefore, we recommend
not supporting this browser.
Mobile and Tablet Browsers
39. 39
http://gs.statcounter.com/#desktop+mobile+tablet-comparison-US-monthly-201404-201406
Desktop Mobile Tablet
July 78.34% 14.65% 7.01%
August 79.18% 14.16% 6.66%
September 80.36% 13.32% 6.33%
October 80.07% 13.73% 6.20%
November 78.01% 15.23% 6.76%
December 72.68% 19.18% 8.13%
January 70.50% 20.47% 9.03%
February 69.53% 21.36% 9.11%
March 69.88% 21.43% 8.69%
April 71.31% 20.24% 8.45%
May 70.88% 20.78% 8.34%
June 68.00% 23.17% 8.83%
Desktop and Tablet/Mobile Analysis
41. 41
The desktop versus mobile and tablet difference is
considerable. Note that touch device usage is considerably
lower than might be expected given the hype of touch
devices in the general market. Even though mobile and tablet
use is small – it is worth monitoring in 2014, as there is a
possibility by the end of the year to see an overwhelming
majority of people opting to use touch devices instead of
desktop. The last quarter already shows this growth
beginning to happen.
Desktop and Tablet/Mobile Analysis
42. 42
By the end of the 2nd quarter of 2014, 51.66% percent of U.S. mobile
and tablet owners had a device that runs iOS.
http://gs.statcounter.com/#mobile_browser-US-quarterly-201302-201401-bar
RIM iOS Android Others
Q3 2013 4.78% 52.70% 38.76% 3.76%
Q4 2013 5.37% 51.65% 39.05% 3.74%
Q1 2014 2.06% 60.62% 32.44% 4.88%
Q2 2014 1.56% 51.66% 42.36% 3.97%
Tablet/Mobile Operating System Overview
44. 44
In the U.S. iOS continues to dominate market
share of mobile and tablet operating systems.
Given RIM 1.56% and the Blackberry browser
share usage hovers at 1.32% we do not
recommend support for this browser at this
time.
Tablet/Mobile Operating System Analysis
45. 45
http://netmarketshare.com/operating-system-market-share.aspx?qprid=10&qpcustomd=1
Android 2.3 Android 4.1 Android 4.2 Android 4.3 Android 4.4
July 5.96% 9.85% 1.99% 0.03%
August 6.09% 11.35% 2.17% 0.62%
September 5.98% 11.95% 3.09% 0.73%
October 5.49% 12.46% 4.06% 1.02%
November 5.80% 13.55% 4.73% 1.67% 0.19%
December 5.64% 13.29% 5.41% 2.18% 0.84%
January 4.80% 11.69% 5.72% 4.85% 1.07%
February 4.55% 11.58% 6.34% 6.07% 1.37%
March 4.35% 11.42% 6.64% 6.18% 2.30%
April 3.89% 11.19% 7.13%% 5.70% 3.92%
May 3.88% 10.61% 7.49% 4.98% 5.54%
June 3.83% 10.33% 8.53% 5.58% 7.25%
Android Analysis
46. 46
As of writing this this report, Android 3.1 and 3.2 are less than 1% market
penetration and falls below our recommended support policy.
47. 47
Above are the top Android devices by market share as of June 2014. The Samsung Galaxy S3,
S4, and S2 are the far and away favorites with the S2 dropping considerably against the S4 in
the last quarter.
http://www.appbrain.com/stats/top-android-phones
Android Device Analysis
48. 48
The Samsung Galaxy S3 and S4 are now listed in the top Android
phone list. At 6.80% and 5.80%, we recommend continue to full
support of Samsung Galaxy S4 and S3 in current quarter. It is worth
monitoring in 2014, as there is a possibility by the end of the 1st
quarter to see an overwhelming majority of people opting to use
Samsung Galaxy S4.
As of this report, Galaxy S5 market penetration is not available; as a
result, we will continue to monitor this device for possible inclusion in
upcoming quarter.
Android Device Analysis
51. 51
Over the past year, the tablet market has seen major changes. Chikita
completed a study to determine which tablet devices are seeing the
most success in the terms of usage. This chart shows the Kindle Fire
holds the top Android tablet market share while Samsung Galaxy
tablets are second with Google Nexus Tablets coming in third. At this
point, we recommend full support of Kindle Fire and the Samsung
Galaxy tablet and partial support for Google Nexus 7 tablet.
htttp://chitika.com/insights/2014/Q2-tablet-update
Android Tablet Analysis
52. 52
https://mixpanel.com/trends/#report/ios_frag/from_date:-122,to_date:-32
This sec tion details iOSversions by type that garner 1% or more of total sessions.
iOS5.x iOS6.x iOS7.x
July 4.61% 94.44% 0.88%
August 4.35% 94.30% 1.16%
September 3.29% 63.32% 33.24%
October 2.82% 23.37% 73.57%
November 2.80% 20.05% 76.83%
December 2.79% 18.45% 78.37%
January 2.65% 15.66% 81.25%
February 2.15% 12.55% 85.04%
March 1.73% 9.98% 88.14%
April 1.51% 8.36% 89.95%
May 1.37% 7.29% 91.14%
June 1.29% 6.96% 91.49%
iOS Breakdown
54. 54
In the U.S. iOS 7 continues to dominate market share of
mobile and tablet operating systems over iOS 6 and 5. Note
that iOS 5.x market share falls below 2% and gradually
moving down. At 1.29% we do recommend partial support
for this operating system at this time.
As of this report, iOS4 is less than 1% market penetration and
falls below our recommended support policy.
iOS Analysis
59. 59
The adoption rate of iOS 7.x is significantly
higher than iOS 6.x and iOS 5.x among iPad
users. At this time, we recommend full
support of iOS 7.x in current quarter.
iPad Analysis
60. Look for the next quarterly
update in October 2014.
60
MCD
Platform Support
Recommendations
2014 Second Quarter