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Improving Administrative
Function with Social Media




         Derek L. McCoy
         Principal, Spring Lake Middle School
Today’s Explorations

     What is Social Media



            Examples of Social Media



                       Administrative Functions
                       • Promotion
                       • Vision Sharing and Building
                       • Teaching and Sharing
Developing Your PLN
Some Facts about Social Media

    1) Its not a fad
      2) It’s a sharing revolution
        3) Of many-to-many
           4) A read-write culture
             5) Where user is King
                Social Media in Education - Authorstream
                http://www.authorstream.com/Presentation/neo.hackx-723954-social-media-in-education/
Our exploration today..,




         Social media lets you
          write you own narrative
Collaborating
  • Globally
  • New level
Share Resources
Research
Professional Learning Network

Write your own narrative
Social media tools allow
   •   Connectivity
   •   Creativity
   •   Promotion
   •   Discussion
Specific Uses
Administrator and/or Teacher

• Communication
• Public Relations

• Branding

• Professional Growth

• Opportunity

• Engagement

    Improving Schools with Social Media
             •Lyn Hilt
             •Eric Sheninger
NC ADMINISTRATIVE EVALUATION
     Standard 1: Strategic Leadership
     Standard 2: Instructional Leadership
     Standard 3: Cultural Leadership
     Standard 4: Human Resource Leadership
     Standard 5: Managerial Leadership
     Standard 6: External Development Leadership
     Standard 7: Micropolitical Leadership
Specific Uses
Administrator and/or Teacher



 •   Communication       NC ADMINISTRATIVE EVALUATION
 •   Public Relations       Standard 1: Strategic Leadership
 •   Branding               Standard 2: Instructional Leadership
                            Standard 3: Cultural Leadership
 •   Professional Growth    Standard 4: Human Resource Leadership
                            Standard 5: Managerial Leadership
 •   Opportunity            Standard 6: External Development Leadership
                            Standard 7: Micropolitical Leadership
 •   Engagement
 •   Curriculum Development
 Improving Schools with Social Media
            •Lyn Hilt
            •Eric Sheninger
Administrative Function



                  Vision
                            Teaching
                 Sharing
Promotion                      and
                     &
                             Sharing
                 Building
Administrative Function




                   Vision
Promotion        Sharing &
                  Building
SHARED EXPERIENCE




               Developing Your PLN
PROMOTION


                   BRANDING
 Not about getting others to choose you over someone/something
 else but to get them to see what you are about

   Idea, image or specific product we can connect with;
   Important way to build a good reputation



                               •http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
                               •http://www.brickmarketing.com/define-branding.htm
PROMOTION
[BRANDING]
VISION
PROMOTION TOOLS
PROMOTION

BRANDING

VISION
PROMOTION

BRANDING

VISION
BRANDING

VISION     Mobile


           2.0
BRANDING

VISION
BRANDING

VISION




Mobile
Administrative Function




                          Teaching
                             and
                           Sharing
TEACHING
&
SHARING
Collaborate


Collect


Curate
Collaborate


Collect
              Resources
Curate
TEACHING                   Encourage
&
SHARING    Train



                   Model
Concerns for School Leaders
Concerns for School Leaders
Concerns for School Leaders
Administrative Function



                  Vision
                            Teaching
                 Sharing
Promotion                      and
                     &
                             Sharing
                 Building

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Improving admin function 2012