2. •What is Big Heart Design?
•Don’t
•Don t take notes! It s all at www ministry2 org/wiki
It’s www.ministry2.org/wiki
•What we’ll be covering today
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3. The Facts of
Phone Book Advertising
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4. Phone Book Advertising
Nationally, Yellow Page ads deliver 422 calls
ll ll d d l ll
per year on average at a cost of $10.00 per call.
$4,220.00 per year (National Average)
CRM Associates /2005 Yellow Pages Metered Ad Study (National Study)
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5. Phone Book Advertising
White Page listings deliver about 365 calls
per year at a cost of $0.60 (per call).
$219.00 per year (National Average)
CRM Associates /2005 Yellow Pages Metered Ad Study (National Study)
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6. What We Know About
Religion Web Surfing
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7. Religion Web Surfers
28 million Americans have used the Internet
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to get religious and spiritual information and
connect with others on their faith journeys.
Pew Internet & American Life Project/2001 CyberFaith: How Americans Pursue Religion Online
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9. Let’s Compare Phone Book Ads
and Websites
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10. Phone Book Versus Website
Phone Book Web
Modifications Once a year Anytime
Reach Metro area of phone book Targeted global outreach
Contact Options Phone call or visit Phone, Email Subs., bookmark, print page, etc.
Content Limited to advertisement Unlimited in multiple formats
Measures Count phone calls (?) Site analytics
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11. Phone Book Versus Website
Yellow Page Adv. White Page Adv. Website
Reach 422 calls (year/avg.) 365 calls (year/avg.) 28 mill. seekers
Design Cost $2,849 one time/avg. $0 $7,000 one time/avg.
Yearly Adv. Cost $4,220.00 $219.00 $3,600.00
2 Year Cost $11,289 $438 $10,610.68 (high end)
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12. Temple or Tool?
Jesus gave us three basic commands to follow in the Great Commandments and the Great Commission:
Love God Love our neighbors Make disciples of all people.
If our buildings are not built for one of those purposes, then they (buildings) are temples to
If our buildings are not built for one of those purposes then they (buildings) are temples to
God, a temple God doesn’t want. Instead they need to be tools that God uses to build His
Kingdom. So, before a church picks‐up a hammer, it needs to pick up the Bible.
Churches should have people plans before they draw up building plans!
Source: Alabama Baptist State Board of Missions / Constructing New Church Building in Alabama
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13. Story of Bethany Lutheran Church
In 1996 what was being spent on communications:
Yellow Pages Bulletin/Print Mat. Computers/Net. Website
$10,000/year $50,000 $20,000 $0
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14. Story of Bethany Lutheran Church
How we changed the budget:
Yellow Pages Bulletin/Print Mat. Computers/Net. Website
$10,000/year $40,000 $20,000 $0
Kept the same $20,000 Kept the same $20,000
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15. Budgeting
Ask these questions:
What can you afford?
What can you afford?
How can you rethink your current
budget to afford what you need?
to afford what you need?
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16. Budgeting Tips
Develop your website in planned phases
Budget an additional 25% for overages
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Don’t let your development fun
g
get bigger than your budget
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17. What s
What’s it Going to Cost?
Domain Name (URL): $10.69/yr (GoDaddy.com)
Discovery & Strategy: $0 (Sweat Equity)
Design & Coding:
d $ ( h
$0 (choose template/CMS) or
l / )
$7,000 (avg. for design & CSS)
Church Web Mngt. System: $20 ‐ $150/month (Industry avg.)
Site Hosting/OS CMS: $15/month
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18. Total Development Costs
(on the high end)
Yearly Cost One Time Expense
Domain $10.68
Design/Coding C t
D i /C di Cost $7 000
$7,000
Web CMC/Hosting $1800.00 (12X150.00 month)
2 Year Cost $10.68 + $3600.00 + $7000.00 = $10,610.68
Monthly Cost = $442.11
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19. The Hidden Costs
Open Source applications aren’t always free
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Think about additional application costs (media
streaming, email delivery, marketing, etc.)
Consider your time and that of your volunteers.
y y
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