1. On the move with the mobile webLibraries and mobile technologies Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng

3. -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)

4. Who is using it?

5. Japan among early adopters

6. Gen Y (18-27) and Gen X (28-41)

7. English speaking Hispanics and African Americans are also among leading users.

8. People of all income levels

9. What is it used for?

10. Interactive, stay constantly connected

11. Texting (SMS), email, instant messaging

12. Downloading ring tones, games.

15. are becoming increasingly amorphous… (convergence)

16. range from smartphones to PDAs, to camera phones, with a lot of overlap.

17. Carriers

18. Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.

19. Operating Systems

21. So many providers, functions, operating systems

22. Where’s the browser?

23. Can be difficult to locate on some phones

24. Tough to navigate

25. Costs and Speeds

26. Carriers typically charge you for this access

27. Connection speeds can be slow.815T PB Transformer Cell Phone (Japan)

28. What can we do with the Mobile Web? Mobile Web Applications

29. TIVO’S MOBILE WEBSITE

31. The Wall Street Journal

32. http://online.wsj.com/home-page

33. The Los Angeles Times

34. http://mobile.latimes.com

35. Audiobooks:

36. http://www.audible.com

37. http://www.audiobooks.com

38. Shopping:

39. http://www.amazon.com

40. http:///www.eBay.com

41. Entertainment:

42. Games

43. http://www.websudoku.com

44. Video

47. Mobile Web Apps Tour

49. Push E-mail Functionality

50. Messages delivered directly to phone

51. Functionality is built in to most smartphones and PDAs.

52. Users can install push mail applications:

53. Emoze (www.emoze.com)

54. Funambol (open source) (www.funambol.com)

55. Browser-based

56. Users must visit client in order to retrieve messages

57. Examples:

58. Yahoo! Mail Mobile

59. Gmail

61. Enables participation in other activities:

62. Vote for Reality TV characters (American Idol)

63. Sign up for news alerts (Weather Channel, ESPN)

64. Text search terms to Yahoo! or Google

65. Send MapQuest directions to your phone

66. Group text:

68. Sprint Radio (streaming) and Sprint Digital Lounge (download)

69. Alltel Radio and XM Satellite Radio application

70. AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile

71. Free:

72. International radio stations www.tuned.mobi (formerly Radio4PDA)

73. Mundu Radio Application

76. Free reader software downloads for mobile devices (Mobipocket and Plucker)

77. E-book formats:

78. Mobipocket

79. Adobe PDF

80. Microsoft Reader for Pocket PC

81. Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.

83. iTunes is closest competitor

84. LibriVox offers free audiobooks in the public domain

85. Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries

87. Nokia WidSets: Sudoku, eBay, Twitter, Flickr

88. Over 4,000 to choose from

89. Community development

90. Plusmo: sports, entertainment, news

95. All major news readers have mobile websites

96. This means reading all of your RSS feeds while you’re out and about

97. Many take-out restaurants will now let you text in your order

99. Library Mobile Initiatives An increasing number of libraries are offering mobile services

102. AirPAC offers

103. A visual design just right for the iPhone

104. Integrates library locations with built-in Google Maps™ software

105. Catalog search with RightResult™ Relevance-ranking technology

107. OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons

110. Endnote

111. Factiva

112. Westlaw legal research database

114. Text messages are being used to provide user alerts

115. Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons

116. Mobile Library Circulation

118. Consider user base

119. Is your website already primed?

120. Push content via mobile alerts

121. Mozes, Broadtexter

122. Simultaneous text message to subscribers

123. Mobile Style Sheets

125. Sweezer, Mowser

126. Compress HTML content for mobile display

127. Mobile-only websites

128. Specially programmed for mobile phones

130. Thanks! Questions? Comments?