6. Every time you
interact with
Facebook
View another’s
timeline
Send/Receive
message
Search person
Purchase Credits
Time/Date/Place of
any Photo
Data from any
device logged in,
including multiple
users on one device
Type of Internet
Service you Use
Other sites you visit
Type of Browser
used
GPS Location
Receive data from
affiliates about how
you responded to Ad
INFO FACEBOOK RECEIVES ABOUT YOU
8. GOOGLE PRIVACY
Some questionable pictures that have been
caught on Google Street View are:
• Naked Sunbathers
• People Breaking the Law
• Abortion Clinic Protestors
• People Engaging in Sex
• Men leaving/entering Adult Stores
• Exteriors of Military Bases
• A House on Fire
• People Picking up Prostitutes
10. Internet anonymity is a privacy law that guarantees no third
parties would have the access to an internet user’s
personally-identifiable information (P.I.I) without their
consent. This info is tracked when a user places orders online
and when they fill out forms when signing up for websites.
Consumers are fighting back against collecting cookies. Some
software even blocks this type of collection of data.
Collecting data is legal through cookies for most sites. Stored
cookies are what allows the automatic filling out of online
forms of data. Some users find this convenient and efficient.
Others find this feature invasive and intrusive. These users
believe that companies should not store this data. .
INTERNET ANONYMITY
11. BEHAVIORAL TARGETING
Click Picture to watch Video
*This Video gives a good illustration of what Behavioral Targeting is and how it is used. In no way am I condoning the
company itself*
12. Internet Advertising Bureau is a non profit
organization that in order to become a member, you
must be compliant with strict consumer protecting
rules and regulations.
The IAB has a member “Code of Conduct” for best
practices and ethical standards.
The IAB has a Self Regulatory Program for Online
Behavioral Advertising
IAB
13. Online Behavioral Advertising is
“the practice of collecting data from a particular computer or
device regarding Internet-viewing behavior over time and across
non-affiliate websites for the purpose of inferring user
preferences or interests to later deliver advertising to that
computer or device based on those inferred preferences or
interests”
~From IAB.net - OBA OneSheet
WHAT IS ONLINE BEHAVIORAL
ADVERTISING?
14. Advertising Option Icon
Icon indicating site is IAB Self Regulated
Click on Icon for info on data collection on use
Consumer Choice Mechanism
Ability for consumer to Opt-Out
Accountability and Enforcement
CBB (Council of Better Business Bureau)
DMA (Direct Marketing Association)
Both are responsible to monitor IAB members and enforce
regulations
Educational Campaign
Campaign to build awareness of the program
IAB SELF REGULATORY PROGRAM
NOTABLE COMPONENTS
15. The Right to Know Act
Bill in legislature in the State of California
Will force companies who acquire data to deliver information they
have on a specific user upon request
Require the company to release what personal identifiable information
they have about the user
Require the company to tell the user how your information is being used
This Bill is showing progress to pass in the State of California, but has been
pushed out to 2014.
Many believe it will be passed comparing it to a Credit Score, as there was
once a day when we did not have access to our own credit score.
HOW IT IS CHANGING
