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Self-Determination Theory
and Employee Motivation:
An Overview
by Jack McDaniel
                                                                                                    A Business Issue
                                                                                                      Quick Read
Workplace Productivity                          Self-Determination Theory
Theories                                        Over the last 40 years, Edward Deci,
Maximizing employee productivity                Richard Ryan, Daniel Pink, and many
has long been a major concern for               others have shed new light on intrinsic
organizational leaders. In the early 1900s,     motivation. Their work has led to and        About the Author
Frederick Taylor introduced the theory          supports Self-Determination Theory
                                                                                             Jack McDaniel, Lead Designer,
of Scientific Management: workers are           (SDT).
                                                                                             AchieveGlobal
primarily motivated by pay, and the main        Their research found that employees are
job of leaders is to set and enforce work                                                    In his role as Lead Designer,
                                                intrinsically motivated to perform work-
standards. His theory, though flawed in         related tasks efficiently and effectively.   Jack evaluates market needs,
its oversimplification of motivational          Thus, the task of leaders is to create       and builds programs that are
dynamics, set the standard for rigorous         conditions in the work environment           pertinent and effective. Jack
workplace study.                                that are conducive to optimal employee       graduated from the University
B.F. Skinner made an important                  motivation.                                  of North Texas and works from
advancement in the middle of the 20th           The key to SDT is recognizing that there     AchieveGlobal’s Dallas office.
century with his concept of behaviorism,        are two different types of motivation:
in which rewards motivate good behavior
and punishment discourages bad behavior.        •	 Autonomous motivation – Doing a
Although recognizing what would become             job because it is either intrinsically
the well-known “Hierarchy of Needs” put            interesting or is consistent with the
forth by Abraham Maslow in the 1960s,              employee’s deep and abiding personal
Skinner and his adherents maintained that          values.
motivation originates exclusively outside
                                                •	 Controlled motivation – Doing a job
of the employee, thus necessitating tight
                                                   because the employee feels pressured by
control of employee behavior from leaders.
                                                   external or internal forces to do it.
Maslow, Frederick Herzberg, and others
shifted the focus by showing that once          Studies have shown that the type of
the lower orders of needs have been met         motivation that employees have is more
(physiological needs like food, shelter,        important than the amount of motivation
and safety), all people want to realize         when predicting how they will perform and
their potential—a process Maslow called         feel in the workplace.
“self-actualization.” Fulfilling these higher
                                                One very controversial and important early
orders of needs relies upon the action of
                                                finding of SDT research was that when
intrinsic motivators—those arising from
                                                people are offered contingent monetary
within the employees themselves.




                        Developing the 21st
                               century workforce           TM
rewards for doing activities they already find interesting,         Internalizing Motivation
they lose intrinsic motivation for those activities. By 1999,       Providing support for basic psychological need satisfaction
more than 120 studies confirmed that indeed there is strong         also facilitates the process of internalization toward greater
evidence for the paradoxical negative effect of contingent          autonomous motivation, which is associated with high-
extrinsic rewards on intrinsic motivation.                          quality behavioral persistence and performance—as well
                                                                    as physical, psychological, and social wellness—in the
Are Rewards Harmful?                                                workplace and other areas of life. However, employees
No, extrinsic rewards do not always undermine intrinsic
                                                                    perform work-related tasks for a variety of reasons.
motivation and are, at times, appropriate. However, great
                                                                    Some complete their daily tasks quite willingly and with
care should be given so they are not used to motivate or
                                                                    experiences of interest, excitement, enjoyment, and
control behavior, thus achieving an unintentional negative
                                                                    satisfaction, while others feel pressured or forced to do
effect. This occurs because extrinsic rewards have a strong
                                                                    those tasks.
tendency to make employees dependent on the rewards.
And since research has shown that autonomous motivation             How employees approach given tasks depends on many
is more likely than controlled motivation to promote                factors. Importantly, leaders cannot force their employees
flexible thinking, high-quality learning, and problem               to internalize their motivation. They can, however,
solving, employees are more effective and they experience           contribute to their employees’ workplace success by
greater satisfaction at work when extrinsic rewards are             providing an environment and facilitating certain behaviors
minimized in favor of fostering employees’ intrinsic                that allow employees to satisfy their needs for competence,
motivation.                                                         relatedness, and autonomy, thus promoting optimal
                                                                    motivation and functioning at work.
The Three Basic Psychological Needs
Examination of the research shows that when three basic             For more information on self-determination theory and
and universal psychological needs are supported, employee           workplace motivation, visit www.coachingredefined.com.
motivation and productivity rises. When these needs are
thwarted, healthy functioning plummets. This has broad
implications for the workplace. These three needs are:

•	 Competence – People’s experience of being effective and
   mastering their social and physical environment.
•	 Relatedness – People’s experience of close, meaningful, and
   mutually supportive connections with important others.
•	 Autonomy – People’s sense that their behavior is
   volitional, performed willingly, reflectively self-endorsed,
   and experienced as chosen.                                       About AchieveGlobal
                                                                    In the 21st century, the level of human skills will determine
Considerable empirical research indicates that employees            organization success. AchieveGlobal provides exceptional
whose leaders provide support for competence, relatedness,          development in interpersonal business skills, giving
and autonomy experience higher levels of well-being, trust          companies the workforce they need for business results.
in the organization, engagement and satisfaction at work,           Located in over 40 countries, we offer multi-language,
and performance in the workplace.                                   learning-based solutions—globally, regionally, and locally.




                             World Headquarters
                             8875 Hidden River Parkway, Suite 400
                              Developing the 21st
                             Tampa, Florida 33637 USA
                                           century workforceTM
                             Toll Free: 800.456.9390

                             www.achieveglobal.com

© 2011 AchieveGlobal, Inc. M01399 v. 1.0 (12/2011)

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Self-Determination Theory and Employee Motivation: An Overview

  • 1. Self-Determination Theory and Employee Motivation: An Overview by Jack McDaniel A Business Issue Quick Read Workplace Productivity Self-Determination Theory Theories Over the last 40 years, Edward Deci, Maximizing employee productivity Richard Ryan, Daniel Pink, and many has long been a major concern for others have shed new light on intrinsic organizational leaders. In the early 1900s, motivation. Their work has led to and About the Author Frederick Taylor introduced the theory supports Self-Determination Theory Jack McDaniel, Lead Designer, of Scientific Management: workers are (SDT). AchieveGlobal primarily motivated by pay, and the main Their research found that employees are job of leaders is to set and enforce work In his role as Lead Designer, intrinsically motivated to perform work- standards. His theory, though flawed in related tasks efficiently and effectively. Jack evaluates market needs, its oversimplification of motivational Thus, the task of leaders is to create and builds programs that are dynamics, set the standard for rigorous conditions in the work environment pertinent and effective. Jack workplace study. that are conducive to optimal employee graduated from the University B.F. Skinner made an important motivation. of North Texas and works from advancement in the middle of the 20th The key to SDT is recognizing that there AchieveGlobal’s Dallas office. century with his concept of behaviorism, are two different types of motivation: in which rewards motivate good behavior and punishment discourages bad behavior. • Autonomous motivation – Doing a Although recognizing what would become job because it is either intrinsically the well-known “Hierarchy of Needs” put interesting or is consistent with the forth by Abraham Maslow in the 1960s, employee’s deep and abiding personal Skinner and his adherents maintained that values. motivation originates exclusively outside • Controlled motivation – Doing a job of the employee, thus necessitating tight because the employee feels pressured by control of employee behavior from leaders. external or internal forces to do it. Maslow, Frederick Herzberg, and others shifted the focus by showing that once Studies have shown that the type of the lower orders of needs have been met motivation that employees have is more (physiological needs like food, shelter, important than the amount of motivation and safety), all people want to realize when predicting how they will perform and their potential—a process Maslow called feel in the workplace. “self-actualization.” Fulfilling these higher One very controversial and important early orders of needs relies upon the action of finding of SDT research was that when intrinsic motivators—those arising from people are offered contingent monetary within the employees themselves. Developing the 21st century workforce TM
  • 2. rewards for doing activities they already find interesting, Internalizing Motivation they lose intrinsic motivation for those activities. By 1999, Providing support for basic psychological need satisfaction more than 120 studies confirmed that indeed there is strong also facilitates the process of internalization toward greater evidence for the paradoxical negative effect of contingent autonomous motivation, which is associated with high- extrinsic rewards on intrinsic motivation. quality behavioral persistence and performance—as well as physical, psychological, and social wellness—in the Are Rewards Harmful? workplace and other areas of life. However, employees No, extrinsic rewards do not always undermine intrinsic perform work-related tasks for a variety of reasons. motivation and are, at times, appropriate. However, great Some complete their daily tasks quite willingly and with care should be given so they are not used to motivate or experiences of interest, excitement, enjoyment, and control behavior, thus achieving an unintentional negative satisfaction, while others feel pressured or forced to do effect. This occurs because extrinsic rewards have a strong those tasks. tendency to make employees dependent on the rewards. And since research has shown that autonomous motivation How employees approach given tasks depends on many is more likely than controlled motivation to promote factors. Importantly, leaders cannot force their employees flexible thinking, high-quality learning, and problem to internalize their motivation. They can, however, solving, employees are more effective and they experience contribute to their employees’ workplace success by greater satisfaction at work when extrinsic rewards are providing an environment and facilitating certain behaviors minimized in favor of fostering employees’ intrinsic that allow employees to satisfy their needs for competence, motivation. relatedness, and autonomy, thus promoting optimal motivation and functioning at work. The Three Basic Psychological Needs Examination of the research shows that when three basic For more information on self-determination theory and and universal psychological needs are supported, employee workplace motivation, visit www.coachingredefined.com. motivation and productivity rises. When these needs are thwarted, healthy functioning plummets. This has broad implications for the workplace. These three needs are: • Competence – People’s experience of being effective and mastering their social and physical environment. • Relatedness – People’s experience of close, meaningful, and mutually supportive connections with important others. • Autonomy – People’s sense that their behavior is volitional, performed willingly, reflectively self-endorsed, and experienced as chosen. About AchieveGlobal In the 21st century, the level of human skills will determine Considerable empirical research indicates that employees organization success. AchieveGlobal provides exceptional whose leaders provide support for competence, relatedness, development in interpersonal business skills, giving and autonomy experience higher levels of well-being, trust companies the workforce they need for business results. in the organization, engagement and satisfaction at work, Located in over 40 countries, we offer multi-language, and performance in the workplace. learning-based solutions—globally, regionally, and locally. World Headquarters 8875 Hidden River Parkway, Suite 400 Developing the 21st Tampa, Florida 33637 USA century workforceTM Toll Free: 800.456.9390 www.achieveglobal.com © 2011 AchieveGlobal, Inc. M01399 v. 1.0 (12/2011)