2. Why is Apple so innovative? Its is just a
computer company like all the others. They
have the same media, the same consultancy,
the same access to the market like all the
other computer companies. Yet, they make it
to the top. What do they do?
3. What made Coca Cola different from all the
other soft drink companies? What made
Malboro different from all the other tobacco
companies? Just like Apple, they are just a
breverage company and a tobacco company
like 1000 of others, yet they make it to the top
in their maket.
13. How do top peforming organizations position
themselves?
14. They position themselves by communicating
their idea, by selling their phylosophy.
If they dont have one, they can not sell it and
they dont make it to the top!
15. The key is not to do business with people who
may need what you have...the key is to do
business with people who believe in your idea,
in your philosophy, in your dream.....
16. People do not buy what you do. People buy
why you do what you do. To make it to the
top, you must be able to get you costumer to
say/feel
„ I wanna be part of what you do“
17. How does the leadership of these
organizations manage the organization?
The homosapian brain, the neo cortex is responsible for all analytical and rational thinking and understands language. The limbic brain is responsible for emotions and feelings such as trust and above all lawyalty. It is the part of the brain which drives behavior and does not understand labguage.
