2. We are in the midst of a social revolution in
business created by networked technologies.
Successful leaders will be those who transform
• Their leadership as social architects
• Their organizations as social systems
In this class, you will
• Learn the principles of social architecture
• Apply these principles to real world situations
• Gain insight into your own social leadership
15. The Modern Corporation
“Decentralized operations
Alfred P. Sloan, Jr.
MIT, Class of 1895 with coordinated control."
General Motors,
CEO, 1923 – 1956
16.
17.
18.
19.
20. “It does take a
network to beat a
network and our
network must be
General John Abizaid
better.”
“This enemy is
better networked
than we are.”
21. “How to build a
society
in the face of
technology-enabled,
super-empowered
individuals.”
Lt Colonel John Nagl
22. Doctrine for Network-Centric Operations
1) A robustly networked force improves
information sharing.
2) Information sharing and collaboration
enhance the quality of information and
shared situational awareness.
3) Shared situational awareness enables
self-synchronization
4) These, in turn, dramatically increase
mission effectiveness
25. “The people are the
center of gravity.”
“Provide them security
and earn their trust
and confidence.”
“Target the whole
network, not just
individuals.”
General David Petraeus
38. CREATING GRAVITY:
SOCIAL ARCHITECTURE
CORE PURPOSE
COMMUNITY CULTURE
C C C C C C
O O U O O O
N N R C M M
T V A R P M
E E T E E E
N R E A T R
T S T E C
E E E
CONSTITUENCY CURRENCY
CONTEXT
39. SOURCES OF GRAVITY
CORE PURPOSE
COMMUNITY CULTURE
C C C C C C
O O U O O O
N N R C M M
T V A R P M
E E T E E E
N R E A T R
T S T E C
E E E
CONSTITUENCY CURRENCY
CONTEXT
40. Group Activity
Scenario Objective
A. An existing company already Analyze the
pursuing an orbit strategy strategy
B. An existing company that could/should Create the
pursue an orbit strategy strategy
C. An opportunity for a new company Define the
based on an orbit strategy opportunity
