Delight Workshop: Aligning Execution with your Communication Goals

•

20 gefällt mir•8,159 views

Margot Bloomstein

Before you plan content marketing, step back to your content strategy and communication goals. What does your brand stand for and how can you consistently prioritize that across channels and content types? In a world of noisy communication and misplaced attention, customers and clients alike often describe consistent communication that meets their expectations as the starting point for delight. From exercises and case studies through tactical tools, like a content audit, you’ll learn how to bring a message architecture-driven content strategy back to your own brand and process. Presented at Delight 2013, October 7, 2013, #DelightFTW, in Portland. The first half of a joint content strategy and content marketing workshop with Robert Rose.

Business Technologie News & Politik

•
•
•
•
•

•
•
•
•
•

If these emails are boring you
and you don’t mind missing out
on all the lip-smackin’ stuff
we’ll be sending in the future,
simply send a message to owner-
unsubscribe@insiders.miniusa.com
and include “Unsubscribe” and
your favorite fruit in the
subject field.

•
•

•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

•
•
•
•
•
•
•
•
•

•
•
•
•
•

•
•

•
•
•
•

•
•
•
•
•
•

•
•
•

•
•
•

• 

•
•
•

•
•
•
•
•
•
•
•
•

•
•
•
•

•
•
•
•

•
•
•
•
•
•

•
•
•
•
•
•
•
•

•
•
•
•
•

•
•
•
•
•
•

•
•
•
•

Delight Workshop: Aligning Execution with your Communication Goals

Delight Workshop: Aligning Execution with your Communication Goals

Delight Workshop: Aligning Execution with your Communication Goals

Delight Workshop: Aligning Execution with your Communication Goals

Delight Workshop: Aligning Execution with your Communication Goals

Delight Workshop: Aligning Execution with your Communication Goals

Weitere ähnliche Inhalte

Mehr von Margot Bloomstein

We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself. Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Seattle, #aeasea on March 4, 2019.

Designing for Trust in an Uncertain World at An Event Apart Seattle

Designing for Trust in an Uncertain World at An Event Apart Seattle

Designing for Trust in an Uncertain World at An Event Apart Seattle

Margot Bloomstein

Mass media and our most cynical memes say we live in a post-fact era. If that’s the case, who can we trust — and how do we invest our trust? We used to seek experts as arbiters of reality, but then looked to “people like us” whether we were picking a restaurant, planning a vacation, or clicking on a trending news item. But as our filter bubbles burst, consumers and citizens alike began to turn inward for the truth — and by designing for empowerment, the smartest organizations meet them there. In this exploration of some of today’s most engaging brands, content strategist Margot Bloomstein draws on two decades of personal experience building trust into companies, their websites, and their broader messaging. Author of Content Strategy at Work and the forthcoming Trustworthy, she explores why trust in the old guard has fallen apart — and then presents how today’s smartest companies and institutions rebuild trust by building and bolstering the knowledge of their customers. We’ll dig into examples from America’s Test Kitchen, Volkswagen, Crutchfield, GOV.UK, and other organizations of the public and private sector to ask: How do brands develop rapport when audiences let emotion cloud logic? What happens when cultural predisposition affects public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? You’ll see how design and content come together to empower users — and how the same tactics can work across industries, scale, and audience. You’ll uncover a play-by-play approach to educating and empowering consumers and citizens alike — and learn how thoughtful design and content can rebuild our sense of trust itself. Presented by Margot Bloomstein at Fluxible 2018, #fluxible2018, on September 23, 2018, in Kitchener-Waterloo, Ontario Canada.

Designing trust in an era of self-validating facts at Fluxible 2018

Designing trust in an era of self-validating facts at Fluxible 2018

Designing trust in an era of self-validating facts at Fluxible 2018

Margot Bloomstein

Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile. Presented at Content Marketing Conference 2018, #CMC18, in Boston, May 3, 2018

How to Embrace Pace with Content Strategy for Slow Experiences

How to Embrace Pace with Content Strategy for Slow Experiences

How to Embrace Pace with Content Strategy for Slow Experiences

Margot Bloomstein

Online experiences can be fast, efficient, easy, orderly—and sometimes, that's all wrong! Users click to confirm too soon, confuse important details, or miss key features in product descriptions. Efficient isn't always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy... and that’s just right. By designing for pace, we can intentionally help users focus on details and gain confidence in their choices. We can also encourage their sense of discovery and help them build stronger memories. Not all experiences need to be slower, but content strategy can help identify and support these outliers of user experience. Look to REI, Target, Fidelity, Patagonia, Disney, and others for lessons you can apply to aid learning, retention, and user satisfaction. Help your audience soak up the journey or just engage with more certainty, all by design. Presented by Margot Bloomstein at Generate 2018, #generateconf, on April 27, 2018, in New York City.

Content Strategy for Slow Experiences at Generate NYC 2018

Content Strategy for Slow Experiences at Generate NYC 2018

Content Strategy for Slow Experiences at Generate NYC 2018

Margot Bloomstein

As we wrangle with the focus of World IA Day, "IA for good," we should start by asking: what does it mean to be good in the context of IA, user experience, content strategy, and design? In this post-fact era, does the truth matter--and does good matter? It does--not in how we shift our loyalties, but in how our users shift their instincts. Inconsistency affects us and destroys trust--in brands, governments, wisdom, and ourselves. The most good IA can do is to empower the impact of our users. Design is a force multiplier and we can fuel that good. Keynote at World IA Day Boston, #WIADBOS, #WIAD18, February 24, 2018, in Cambridge MA.

Empowerment in an era of self-validating facts at World IA Day Boston

Empowerment in an era of self-validating facts at World IA Day Boston

Empowerment in an era of self-validating facts at World IA Day Boston

Margot Bloomstein

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on why and how to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences. From there, you’ll learn how to use a message architecture as the metric against which to measure content in a qualitative content audit. Then carry it into governance: We’ll explore the impact of a message architecture on editorial style guidelines and an editorial calendar—and see how that foundation can improve efficiency and client satisfaction throughout your projects. Discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment through entire engagements. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture. Learn how to establish a hierarchy of communication goals with a hands-on exercise and the right questions to ask along the way to minimize distracting, off-brand features, like the blog no one has time to update. Discover how to bring brand-driven thinking through subsequent activities, like the content audit and content model. Explore the impact of the message architecture on “rubber meets the road” details in style, tone, and diction. Gain additional tools to keep your projects on track, on time, and on budget. Presented as a workshop at Confab Central, #ConfabCentral, in Minneapolis, June 7, 2017.

Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...

Margot Bloomstein

Brand-driven content strategy complements user-centred design to use prioritised communication goals to focus new features, content types, and the workflow to create and maintain them. In this workshop, you’ll get up to speed on the philosophy, questions, tools, and exercises to implement brand-driven content strategy. We’ll use BrandSort™ to conduct a hands-on exercise to prioritise communication goals and develop a message architecture—ideal whether you maintain content for the web, mobile apps, social media, offline experiences, or any imagined output of your CMS. Eager for more efficient engagements? You’ll discover how a brand attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organisational alignment. Then we’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality in a content audit. Join this workshop to build out your content strategy toolkit: Learn how—and why—to establish a hierarchy of communication goals in a message architecture with the hands-on BrandSort exercise. Discuss the right questions to ask—and how to ask them—to minimise distracting, off-brand features, like the blog no one has time to update. Gain additional tools to keep your projects on track, on time, and on budget Presented at UX London in London, #UXLondon, on May 24, 2017.

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Margot Bloomstein

The 2016 US presidential election revealed a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand—ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less… not to brands, but to their audiences. Emotion replaces logic. So how do you develop rapport when your audience tests proof points against their own convictions? Can mass media validate fact if “truthiness” trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we’ll discuss how to empower audiences to embrace the courage of their convictions on your behalf. Presented at SXSW in Austin, #sxsw and #factstalk, on March 14, 2017.

Communicating in an Era of Self-Validating Facts at SXSW

Communicating in an Era of Self-Validating Facts at SXSW

Communicating in an Era of Self-Validating Facts at SXSW

Margot Bloomstein

Long before you target prospective students, they’re forming opinions, narrowing options, and determining costs… without talking to you. They’re hearing other voices—and what those voices say may surprise you. Today, organizations like Peterson’s, Sallie Mae, and College Confidential help students vet schools and determine budgets, conversations previous generations had with guidance counselors and college recruiters. Discover how publishers and financial institutions are earning trust through new choices in content types, calls to action, and partner investments. As higher education draws scrutiny for cost and relevance, it’s time to learn from adjacent industries and reframe the conversation from your own institution. Learn how students gain confidence in their choices as they navigate the application and aid processes. Discover what prospects look for when determining what resources deserve their time, attention, and trust. Uncover how partners can strengthen your brand in the topics students value—especially when they don’t want to hear about those topics from you. Presented at Confab Higher Ed 2016, #ConfabEDU, in Philadelphia November 15, 2016.

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Margot Bloomstein

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences. Eager for more efficient engagements? You’ll also discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. Then use this foundation to conduct a qualitative and quantitative content audit. We’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture. Join this workshop to build out your content strategy toolkit: Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update Gain additional tools to keep your projects on track, on time, and on budget

Brand-driven Content Strategy: Developing a Message Architecture workshop at ...

Margot Bloomstein

The 2016 US presidential election reveals a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand--ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less. Not to brands, but to their audiences. Emotion replaces logic. So how do you choose content types to develop rapport when your audience tests proof points against their convictions? Can mass media validate fact if "truthiness" trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we'll discuss how to empower audiences to embrace the courage of their convictions on your behalf. Presented at the online Content Strategy Summit 2016, #CSsummit, August 25, 2016.

Content Strategy for an Era of Self-Validating Facts at CSsummit

Content Strategy for an Era of Self-Validating Facts at CSsummit

Content Strategy for an Era of Self-Validating Facts at CSsummit

Margot Bloomstein

Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy. If you’re a designer planning for content or a developer tailoring the CMS to specific content types, they’re your challenges, too. If you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation, forget your title. It’s time to embrace content strategy, starting with the message architecture. Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you design for the web, mobile apps, social media, or offline experiences. Then use this foundation to learn about a qualitative and quantitative content audit, content types, and editorial style guidelines. We’ll discuss the content opportunities a gap analysis reveals when we use the message architecture as a metric of quality. You’ll leave with the savvy and experience to bring brand-driven content strategy techniques and thinking into your own work. What you can expect: Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update Use a content audit to evaluate content against the message architecture Gain additional tools to keep your projects on track, on time, and on budget Presented as a workshop at WebVisions NYC, April 7, 2016, at WebVisions in New York.

Establishing a Brand-driven Message Architecture WebVisions NYC

Margot Bloomstein

Trying to manage scope, stakeholders, and shifting priorities? Need to determine a consistent voice among multiple authors? Content strategy can help. Amid constrained resources, competing priorities, and a contributory culture, content strategy can help us focus and do less—but do what really matters. Margot will discuss how to empower communicators and rally everyone around a common vocabulary for use in print, traditional web communication, and social media. Presented at Converge 2015, #Converge2015, October 22, 2015 in New Orleans.

Jumpstarting content strategy with a message architecture at Converge2015

Jumpstarting content strategy with a message architecture at Converge2015

Jumpstarting content strategy with a message architecture at Converge2015

Margot Bloomstein

Content strategy both champions and makes possible the idea that "everyone is a publisher." New platforms and approaches to collaboration let us reframe the conversation beyond traditional book publishing. But with challenges to net neutrality and inconsistent network connectivity in the developing world, do we need to limit our definition of "everyone" to just the white and wealthy world and the more cutting-edge businesses it spawns? Maybe that's the case today, but today is the mirror of realism. The future is the undefined outcome of optimism—and we have many reasons to be optimistic. Looking at emerging examples from modern business culture, Silicon Valley investment strategies, and communication trends beyond the United States, Margot Bloomstein will map out challenges and opportunities for publishing in the coming decades. The author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project, Bloomstein will explore how content strategy will work in the future to aid the changing face of publishing. Who will practice it? Will power align with technology, quality, perspective, or a combination of all three? And how will we define "publishing," anyhow? Presented at Content Strategy Summit, #CSSummit, online, on September 22, 2015

Expanding our expectations of "everyone" at Content Strategy Summit 2015

Expanding our expectations of "everyone" at Content Strategy Summit 2015

Expanding our expectations of "everyone" at Content Strategy Summit 2015

Margot Bloomstein

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences. Eager for more efficient engagements? You’ll also discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. Then use this foundation to conduct a qualitative and quantitative content audit. We’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture. Presented as a three-hour workshop at Confab Intensive, #ConfabINT, in Portland OR on August 31, 2015.

Brand-driven Content Strategy: Developing a Message Architecture at Confab In...

Margot Bloomstein

Online experiences can be fast, efficient, easy, orderly—and sometimes, that's a recipe for disaster. Users click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn't always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy... and that’s just right. By designing for pace, we can intentionally help users focus on details and gain confidence in their choices. We can also encourage their sense of discovery and help them build stronger memories. Not all experiences need to be slower, but content strategy can help identify and support these outliers of user experience. We’ll look at REI, Target, Patagonia, Disney, and others for lessons you can apply to aid learning, retention, and user satisfaction. Help your audience soak up the journey or just engage with more certainty, all with more deliberate content strategy. Presented at Web Design Day in Pittsburgh, #WDD2015, June 12, 2015.

Content Strategy for Slow Experiences at Web Design Day

Content Strategy for Slow Experiences at Web Design Day

Content Strategy for Slow Experiences at Web Design Day

Margot Bloomstein

What’s in a name—and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise that we individually offer and that our clients expect. Is this a problem, or an opportunity? Do you really have to do it all? Can we grapple with our terminology to broaden the profession without losing its relevance? And do we run the risk of diluting the meaning? Looking at examples in a variety of industries, we’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise. Delivered at Confab Central, #ConfabMN, May 22, 2015.

Defining Our Profession Defining Ourselves at Confab

Defining Our Profession Defining Ourselves at Confab

Defining Our Profession Defining Ourselves at Confab

Margot Bloomstein

Online experiences can be fast, efficient and easy—but sometimes, that’s all wrong! Users click Buy too soon, miss important details or don’t find content that aids conversion. Efficient isn’t always effective and fast isn’t always functional. In fact, some of the most memorable web engagements employ “slow content strategy” with design considerations and content types that aid stickiness and retention. Margot Bloomstein will lead you through examples from a range of industries to see how you can manage—and slow—the pace at which users move through your website designs to create experiences that aid learning, fuel anticipation and create memories.

Content strategy for Slow Experiences at HowLive15

Content strategy for Slow Experiences at HowLive15

Content strategy for Slow Experiences at HowLive15

Margot Bloomstein

Arm yourself with personas, research, and KPIs. Look out at data you’re chasing. Then look in. What do you see? We spawn sites, create content, and chase new platforms without always knowing why. To keep up with competitors? To keep up with users? We know them better than we know ourselves, then burn resources racing toward questionable destinations and burn out in the process. That’s where content strategy can help. We’ll discuss forging a path from where you are and who you are. Learn how to allot constrained resources and engage your audience. Eager to reach them? To know them, first know yourself. Presented as keynote at Now What 2015, #NowWhat15, April 30, 2015, in Sioux Falls SD.

Knowing Yourself Amid Constraints NowWhat15

Knowing Yourself Amid Constraints NowWhat15

Knowing Yourself Amid Constraints NowWhat15

Margot Bloomstein

Online experiences can be fast, easy, and orderly—and sometimes, that’s all wrong for both users and brands. Not all websites need to be efficient to be effective. Some of the most memorable and profitable web experiences help users slow down, engage in discovery, and learn by doing. Brands like IKEA use “slow content strategy” to encourage discovery and create a new level of brand engagement. Other companies such as outdoor specialist Patagonia and investment bank Fidelity use content types and editorial styles to help customers focus. Content strategist and author Margot Bloomstein explains how such a slow content strategy can pack a target audience for the brand and thus propel customer engagement to new heights. Presented at Congres Content Marketing & Webredactie, #congresCM on November 20, 2014 in Utrecht, the Netherlands.

Content strategy for deliberate discovery at CongresCM

Content strategy for deliberate discovery at CongresCM

Content strategy for deliberate discovery at CongresCM

Margot Bloomstein

Mehr von Margot Bloomstein (20)

Designing for Trust in an Uncertain World at An Event Apart Seattle

Designing for Trust in an Uncertain World at An Event Apart Seattle

Designing for Trust in an Uncertain World at An Event Apart Seattle

Designing trust in an era of self-validating facts at Fluxible 2018

Designing trust in an era of self-validating facts at Fluxible 2018

Designing trust in an era of self-validating facts at Fluxible 2018

How to Embrace Pace with Content Strategy for Slow Experiences

How to Embrace Pace with Content Strategy for Slow Experiences

How to Embrace Pace with Content Strategy for Slow Experiences

Content Strategy for Slow Experiences at Generate NYC 2018

Content Strategy for Slow Experiences at Generate NYC 2018

Content Strategy for Slow Experiences at Generate NYC 2018

Empowerment in an era of self-validating facts at World IA Day Boston

Empowerment in an era of self-validating facts at World IA Day Boston

Empowerment in an era of self-validating facts at World IA Day Boston

Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Communicating in an Era of Self-Validating Facts at SXSW

Communicating in an Era of Self-Validating Facts at SXSW

Communicating in an Era of Self-Validating Facts at SXSW

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Brand-driven Content Strategy: Developing a Message Architecture workshop at ...

Content Strategy for an Era of Self-Validating Facts at CSsummit

Content Strategy for an Era of Self-Validating Facts at CSsummit

Content Strategy for an Era of Self-Validating Facts at CSsummit

Establishing a Brand-driven Message Architecture WebVisions NYC

Jumpstarting content strategy with a message architecture at Converge2015

Jumpstarting content strategy with a message architecture at Converge2015

Jumpstarting content strategy with a message architecture at Converge2015

Expanding our expectations of "everyone" at Content Strategy Summit 2015

Expanding our expectations of "everyone" at Content Strategy Summit 2015

Expanding our expectations of "everyone" at Content Strategy Summit 2015

Brand-driven Content Strategy: Developing a Message Architecture at Confab In...

Content Strategy for Slow Experiences at Web Design Day

Content Strategy for Slow Experiences at Web Design Day

Content Strategy for Slow Experiences at Web Design Day

Defining Our Profession Defining Ourselves at Confab

Defining Our Profession Defining Ourselves at Confab

Defining Our Profession Defining Ourselves at Confab

Content strategy for Slow Experiences at HowLive15

Content strategy for Slow Experiences at HowLive15

Content strategy for Slow Experiences at HowLive15

Knowing Yourself Amid Constraints NowWhat15

Knowing Yourself Amid Constraints NowWhat15

Knowing Yourself Amid Constraints NowWhat15

Content strategy for deliberate discovery at CongresCM

Content strategy for deliberate discovery at CongresCM

Content strategy for deliberate discovery at CongresCM

Kürzlich hochgeladen

Call Girl In Delhi 9990211544 Indian/ Russian, Models Door Step Delivery Top Quality Full Educated and Full Cooperative Independent Girls Escort ServiCes In All Over Delhi,Gurgaon,Faridabad,Noida,Ghaziabad I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction,Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High class luxury and premium escorts agency. ★ CALL US High Class Luxury and Premium Escorts ServiCe We Provide Well Educated,Royal Class Female,High-Class Escorts Offering a Top High Class Escorts Service In the & Several Nearby All Places Of . ★ Get The High Profile,Well Educated,Good Looking,Full Cooperative Model Services.You Can See Me at My Comfortable Hotels or I Can Visit You In hotel Our Service Available IN All SERVICE, 3/4/5 STAR HOTEL,In Call /Out Call Services.24/7 hrs ★ To Enjoy With Hot and Sexy Girls . • Models • Vip Models • Russian Models • Foreigner Models • Call Center Working Girls/Women • Collage Going Girls. • Travelling Escorts. • INDEPENDENT GIRLS / HOUSE WIFES ★OUR BEST SERVICES: –FOR BOOKING CALL+91-9990211544 ★ A-Level (5 Star Escort) ★ Strip-Tease ★ BBBJ (Bareback Blowjob) ★ BJ (Blowjob Without a Condom) ★ COF (Come On Face) ★ (Oral To Completion) bjnonCovered ★ Special Massage ★ O-Level (Oral sex) ★ Blow Job ★ Oral Sex With A Noncondom) ★. Extraball (Have Sex Many Times) Our Hotels Services Call Girls Near Holiday Inn Mahipalpur Call Girls Near Holiday Inn Mayur Vihar Noida Call Girls Near Radisson Blu Ghaziabad Call Girls Near Radisson Blu Gurgaon Call Girls Near Radisson Blu Faridabad Call Girls Near Radisson Blu Mbd Noida Call Girls Near Sheraton Saket New Delhi Call Girls Near Vivanta by Taj Dwarka New Delhi Call Girls Near ITC Mourya Chanakyapuri Call Girls Near Jaypee Siddharth Rajendra Place Call Girls Near Le Meridien Connaught Place ★ All Meetings We Provide Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service Available In:- 24/7 3* 4* 5* Star Hotel Services . In Call & Out Call ServiCe Available Also. ★ I Guarantee You To Have An Unforgettable Experience With Me.A Curvy Body, long Hair and Silky Smooth Skin. She Is an Independent Escorts Model Will Give You More Pleasure & Full Satisfaction. ★ I am Very Sensual and Flirtatious With Charming Personality ! I Love To laugh and My Bright Smile Is Ever Present.,HOTEL & HOME SERVICE.PLZZ ★ Available Near All 3* 4* 5* Hotels Of I Want Only Hotel Name,Guest Name,Room No.Only For Confirmation. ——-♡♡♡♡♡THANKS FOR VISITING♡♡♡♡♡——– Booking 24 HRS. NOW CALL FOR ENJOY WITH Call Us ☎+91-9990211544 ———-♡♡♡♡♡THANKS FOR VISITING♡♡♡♡♡———–

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Thakur WhatsApp Chat/Call With Vashundra Sharma:+91-8923113531 28/April/2024 {{SCH}} VIP Call Girls Lucknow As Absolute Call Girls Sexy Call girl Lucknow happens to deal with customers really well hence giving them some truly fascinating times of love. There is every time a fine productive journey of intimate romance to have these skilled horny babes. Their attentive nature in this mentioned area of profession would be really interesting to call in customers from all ends. One of the major awesome movements you can notice inside anyone of the ladies working over here. They are made to adjust really well with the surroundings hence crafting the best possible moments.Two shots with one girl: ₹4000/in-call, ₹7000/out-call Body to body massage with : ₹4500/in-call WhatsApp Chat/Call With khaton Khan:+91-8923113531 🅷🅾🆃 & 🆂🅴🆇🆈🔥 🅲🅰🅻🅻💞 🅸🅽🅳🅴🅿🅴🅽🅳🅴🅽

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dive into the world of sales excellence with 'A Day in the Life of a Salesman/Woman.' This presentation offers insights into the daily routines and strategies of dedicated sales professionals, covering everything from strategic planning to closing deals. Explore key insights and practical tips for navigating the modern marketplace while celebrating the passion and purpose of those who drive the business forward.

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

IlamathiKannappan

Some HCL environments are not utilized to their full extent, and that is unfortunate. If only specific modules (such as Files or Activities) are used in HCL Connections, it is not perceived and experienced as the Enterprise Social Network it truly is. If Sametime is only used for internal chat, you are missing out on integrating tailor-styled web-meeting facilities into your key processes. If an HCL Notes application is not accessible via the web, fewer users will be able to find it. Kick-start your HCL environment with three business cases that are low-hanging fruit. All you need is some (re)thinking and user adoption!

Boost the utilization of your HCL environment by reevaluating use cases and f...

Boost the utilization of your HCL environment by reevaluating use cases and f...

Boost the utilization of your HCL environment by reevaluating use cases and f...

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

Exhibitors Data

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services Call Girls Service Mysore Dipal ❤️🍑 8617370543 👄 Independent Escort Service Mysore Call Girls Service Mysore Dipal ❤️🍑 8617370543 👄 Independent Escort Service Mysore WhatsApp Chat With Charu:-8617370543 There are a number of Mysore Escorts willing to meet you at an affordable rate, which also possesses high moral standards and humanitarian tendencies. These girls can help satisfy the sexual desires of clients without fail; it is therefore essential that clients select an established service. Our services feature various packages at competitive rates: One shot: ₹2000/in-call, ₹5000/out-call Two shots with one girl: ₹3500/in-call, ₹6000/out-call Body to body massage with sex: ₹3000/in-call Full night for one person: ₹7000/in-call, ₹10000/out-call Full night for more than 1 person: Contact us at 8617370543 .

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

"Embrace the epitome of hospitality at M.C Lodges in Jhang, Pakistan. Tucked away in scenic surroundings, our guest house offers more than just a stay—it's an experience. With innovative key card security, attentive room service, and the comfort of air conditioning and Wi-Fi, every moment is crafted for your utmost enjoyment. Park your worries, and immerse yourself in the charm of our cozy retreat, where luxury meets warmth, and every detail speaks of our dedication to your satisfaction."

M.C Lodges -- Guest House in Jhang.

M.C Lodges -- Guest House in Jhang.

M.C Lodges -- Guest House in Jhang.

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Pharma Works Profile of Karan Communications

karancommunications

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

Forklift Trucks in Minnesota

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Abortion pills in Kuwait Cytotec pills in Kuwait

Grateful 7 speech thanking everyone that has helped.pdf

Grateful 7 speech thanking everyone that has helped.pdf

Grateful 7 speech thanking everyone that has helped.pdf

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Kürzlich hochgeladen (20)

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Boost the utilization of your HCL environment by reevaluating use cases and f...

Boost the utilization of your HCL environment by reevaluating use cases and f...

Boost the utilization of your HCL environment by reevaluating use cases and f...

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

M.C Lodges -- Guest House in Jhang.

M.C Lodges -- Guest House in Jhang.

M.C Lodges -- Guest House in Jhang.

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Pharma Works Profile of Karan Communications

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Grateful 7 speech thanking everyone that has helped.pdf

Grateful 7 speech thanking everyone that has helped.pdf

Grateful 7 speech thanking everyone that has helped.pdf

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Delight Workshop: Aligning Execution with your Communication Goals

1.

2.

3. • • • • •

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26. • • • • •

27.

28.

29.

30.

31. If these emails are boring you and you don’t mind missing out on all the lip-smackin’ stuff we’ll be sending in the future, simply send a message to owner- unsubscribe@insiders.miniusa.com and include “Unsubscribe” and your favorite fruit in the subject field.

32.

33.

34.

36.

37.

38. • • • • • • • • • • • • • • • • • • • • • • • • • • • •

39. • • • • • • • • • • • • • • • • • • • • • • • • • • • •

40.

41. • • • • • • • • •

42.

43.

44. • • • • •

45.

47.

48. • • • •

49.

50.

51.

52.

53.

54.

55.

56.

57.

58.

59.

60. • • • • • •

61. • • •

62.

63.

64.

65.

66. • • •

67.

69. • • •

70.

71.

72.

73. • • • • • • • • •

74.

75.

76.

77.

78.

79. • • • •

80. • • • •

81.

82.

83. • • • • • •

84. • • • • • • • •

85.

86.

87.

88.

89.

90.

91. • • • • •

92. • • • • • •

93. • • • •

Hinweis der Redaktion

Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
These differ from the brand values, which speak more to the company
Prioritized and translated for action (actionable)
Prioritized and translated for action (actionable)
Prioritized and translated for action (actionable)
Prioritized and translated for action (actionable)
“Offbeat fact about an historic place: connections between speeches by both Kennedy and Kerry.”
Compare to brand like Ellen – known as goofy/zany. She jokes about a Boston accent—and in a way that the History channel just can’t.
Right for an academic brand
Right for a fun brand
Prioritized and translated for action (actionable)
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Tactile engagement with brand attributesIdentify conflicting priorities
Do people even like it? (Check analytics!)