Before you plan content marketing, step back to your content strategy and communication goals. What does your brand stand for and how can you consistently prioritize that across channels and content types? In a world of noisy communication and misplaced attention, customers and clients alike often describe consistent communication that meets their expectations as the starting point for delight. From exercises and case studies through tactical tools, like a content audit, you’ll learn how to bring a message architecture-driven content strategy back to your own brand and process.
Presented at Delight 2013, October 7, 2013, #DelightFTW, in Portland. The first half of a joint content strategy and content marketing workshop with Robert Rose.