What’s in a name—and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise individual practitioners offer and our clients expect. Is that a problem, or an opportunity? Can we grapple with our terminology to broaden the profession without losing its relevance? And do we run the risk of diluting the meaning? We’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise.
Presented at Environments for Humans Content Strategy Summit, #CSSummit, August 19, 2014.