Setzen Sie Ihre berufliche Entwicklung mit Scribd fort
Exclusive 60 day trial to the world's largest digital library.
Join 1+ million members and get unlimited* access to books, audiobooks.
Before you can determine new content types, choose social media channels, and decide on an editorial style, take a step back. Marketers must first create a clear picture of what you need to communicate—and the hierarchy of those communication goals. We’ll look at how that works with a message architecture, looking at examples from a range of companies that all care about communicating consistently across channels and platforms.
Presented at Congres Content Marketing & Webredactie, #congresCM on November 20, 2014 in Utrecht, the Netherlands