Assertive Strategy: Content Amid Constraints at Content Strategy Applied

•

23 gefällt mir•7,432 views

We live in a world where people jump from Red Bull-branded satellites all in the name of good content. But is it really good—and is it right for our brands? Content strategy gives content marketing the tools to be sane and sustainable. Margot discusses how a more sustainable future means addressing the limits of budget, time, and creativity with content management, strategy, governance, and more. That’s the stuff that keeps logos off satellites and our content creators off high ledges. Presented at Content Strategy Applied, #CSAUSA / #CSA13, October 17, 2013, in San Jose at eBay.

Business Technologie

Margot Bloomstein
@mbloomstein #CSAUSA
October 17, 2013
Assertive strategy:
Content amid constraints

@mbloomstein | #CSAUSA 4
© 2013
So, about content marketing.

Content marketing is
unavoidable, inevitable…
and that’s a good thing.

Content marketing is one way—
but not the only way—to execute
on content strategy.

Life without industry
is guilt, and industry
without art is brutality.
– John Ruskin

Advocate for practical,
sustainable craft.
Own your work
product and process.

@mbloomstein | #CSAUSA 11
© 2013
Constraints,
real and self-imposed

@mbloomstein | #CSAUSA 12
© 2013
Constraints,
external and internal

@mbloomstein | #CSAUSA 14
© 2013
Constraints,
external and internal

@mbloomstein | #CSAUSA 15
© 2013
If I’m out with a customer,
I’m not working on a blog post.
But check out the blog; you’ll learn
a lot and then we can talk more.

@mbloomstein | #CSAUSA 16
© 2013
Content strategy is a map
through the opportunity costs
of communication.
Content strategy is a map
through the opportunity costs
of communication.

@mbloomstein | #CSAUSA 17
© 2013
Strategy is just using limited resources
to accomplish a goal.
John Eckman (@jeckman)
Make tough choices.

Clarity of purpose:
Start with a message
architecture; drive it
through an editorial
calendar

Scorn waste:
Invest in granular
content management
structured for reuse

Share and socialize
the work:
Invest in guidelines
and training so others
contribute

@mbloomstein | #CSAUSA 26
© 2013© Furman University

Break the box:
Balance consistency
with surprise, like
content and concepts
new to the industry

@mbloomstein | #CSAUSA 28
© 2013
This is not real.

@mbloomstein | #CSAUSA 29
© 2013
This is real.

@mbloomstein | #CSAUSA 30
© 2013
This is real.
Stand up for it—
and your content
and yourself.

@mbloomstein | #CSAUSA 31
© 2013
Stop putting “awesome”
on a pedestal.

@mbloomstein | #CSAUSA 32
© 2013
Embrace your reality
with clarity, structure,
and governance.

@mbloomstein | #CSAUSA 34
© 2013
Thank you.
Margot Bloomstein
@mbloomstein
margot@appropriateinc.com
slideshare.net/mbloomstein
amzn.to/CSatWork
All images property of their respective owners or © Margot Bloomstein as noted.

Weitere ähnliche Inhalte

Ähnlich wie Assertive Strategy: Content Amid Constraints at Content Strategy Applied

Social Business Basics Clinic

Kelly Craft

Integrated marketing strategy Creation of a cohesive campaign

Gordon Diver

Integrated marketing strategy creation of a cohesive campaign

Kelly Craft

Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013

Brandwatch

Arm yourself with personas, research, and KPIs. Look out at data you’re chasing. Then look in. What do you see? We spawn sites, create content, and chase new platforms without always knowing why. To keep up with competitors? To keep up with users? We know them better than we know ourselves, then burn resources racing toward questionable destinations and burn out in the process. That’s where content strategy can help. We’ll discuss forging a path from where you are and who you are. Learn how to allot constrained resources and engage your audience. Eager to reach them? To know them, first know yourself. Presented as keynote at Now What 2015, #NowWhat15, April 30, 2015, in Sioux Falls SD.

Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...

Blend Interactive

Knowing Yourself Amid Constraints NowWhat15

Margot Bloomstein

Whose Brand is it Anyway?

Angela Connor

Social: a CEO perspective

KINSHIP digital

Capitalizing on social media for Small Business - Which channels are best f...

Kelly Craft

How do you rally stakeholders around a unified user experience that’s consistent across design and content? That’s the challenge of a modern designer. Fortunately, content strategy is a powerful ally in that challenge. Amid constrained budgets, tight timelines, and unlimited interaction expectations, can you really add another tool to your toolkit? Can you afford to focus on content too? Yes—and you can’t afford to “let the client worry about it” any longer. We’ll discuss the value content strategy can add to your work and how it can help you streamline your process to save time and keep stakeholders happy. Then, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Finally, you’ll learn how to create consistency between copy, channels, and the typography and imagery you develop for those channels. There’s meaning in consistency, and you’ll explore how to master it in content and design. Presented at HOW Interactive Design Conference, #HIDC, November 6, 2013, in Chicago.

Making Meaning in Content and Design (Bloomstein at HOW)

Margot Bloomstein

Crafting Compelling Content for Social Recruiting

Glassdoor

Marketing Automation Goes Agile

Marcia Kadanoff

Tired? Frustrated? Intimidated by content? Welcome, friend. You’re in the right place. Your content takes a village, and the evolution of modern content strategy comes with just that: an unmistakable, inescapable culture of community. We share, collaborate, and socialize our work. That’s a practice you can bring home to address the people, process, and politics unique to your own corporate culture. At the same time, those topics are key to infusing content marketing efforts with the laser focus of content strategy. Addressing your content as a business asset? Content strategy makes it happen. We’ll discuss how you can harness the power of community to make your content marketing efforts more focused and successful than ever before. Presented at the Digital Content Strategies Conference 2013, San Diego; #DCSC13 March 13, 2013.

A Village of P's and C's, Digital Content Strategies Conference Keynote

Margot Bloomstein

Digital content the currency of the web

Gordon Diver

Social Media and Your Marketing Mix

Angela Connor

Online experiences can be fast, efficient, easy, orderly—and sometimes, that's a recipe for disaster. We click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn't always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy... and that’s just right. Entropy drives discovery, but it requires careful planning in the form of content strategy. Content strategy can identify and support these outliers of user experience. We'll discuss cutting edge examples from storytelling, gaming, and the brick-and-mortar world to pinpoint new tactics in content strategy that you can apply to aid learning, retention, and user satisfaction. Help your audience soak up the journey or just engage with more certainty; content strategy can help you control the pace. Presented at SXSW 2013, Austin; #SXSW #slowCS March 11, 2013.

Whoa Nellie! Content Strategy for Slow Experiences

Margot Bloomstein

Social Media for CEO's & Leaders

Gordon Makryllos

Native Storytelling: Socially Connecting Brands

David Rollo

Achieving Personalization at Scale

dunnhumby

Content Marketing 2.0: How Content Promotion Can Revitalize Your Brand

Matomy

Ähnlich wie Assertive Strategy: Content Amid Constraints at Content Strategy Applied (20)

Social Business Basics Clinic

Integrated marketing strategy Creation of a cohesive campaign

Integrated marketing strategy creation of a cohesive campaign

Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013

Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...

Knowing Yourself Amid Constraints NowWhat15

Whose Brand is it Anyway?

Social: a CEO perspective

Capitalizing on social media for Small Business - Which channels are best f...

Making Meaning in Content and Design (Bloomstein at HOW)

Crafting Compelling Content for Social Recruiting

Marketing Automation Goes Agile

A Village of P's and C's, Digital Content Strategies Conference Keynote

Digital content the currency of the web

Social Media and Your Marketing Mix

Whoa Nellie! Content Strategy for Slow Experiences

Social Media for CEO's & Leaders

Native Storytelling: Socially Connecting Brands

Achieving Personalization at Scale

Content Marketing 2.0: How Content Promotion Can Revitalize Your Brand

Mehr von Margot Bloomstein

Mass media and our most cynical memes say we live in a post-fact era. Who can we trust—and how do our users invest their trust? Without addressing those challenges, marketing falls flat. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we’re planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there. Empower your audience to earn their trust. Presenting a new strategy for content and design that addresses empowerment, Margot will share examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users, build their confidence, and strengthen your brand. Embracing a new strategy, your work can drive something even more important: hope. Delivered as a keynote to OmnichannelX 2020, #OmniXConf, in Amsterdam and virtually by Margot Bloomstein, @mbloomstein. (c) 2020 Margot Bloomstein.

Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelX

Margot Bloomstein

Thursday March 12 • 11am-12pm ET • convert to your time zone here Join the call via this Zoom videoconference link: https://zoom.us/j/120101278 or dial one of the following numbers and log in with meeting ID 120 101 278: +1 646 558 8656 US (New York) / +1 669 900 6833 US (San Jose) / find your local number ________________________________________ Topic We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot Bloomstein will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. Let’s address the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Is there a place for vulnerability in corporate strategy? And what’s the role of command and control consistency in the creative work of a corporate enterprise? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust across society itself. Presented in a Rosenfeld Media Enterprise Experience webinar March 12, 2020 by Margot Bloomstein.

Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience

Margot Bloomstein

Mass media and our most cynical memes say we live in a post-fact era. So who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there. We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself. Presented at An Event Apart San Francisco, #aeasf, on December 9, 2019 by Margot Bloomstein

Designing for Trust in an Uncertain World at An Event Apart San Francisco

Margot Bloomstein

To regain their trust, we must empower our users. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there. In an age of cynicism, we can design for trust: our tactical choices in content and design can fuel empowerment. Examples from the FBI, Mailchimp, NIH, GOV.UK, and America's Test Kitchen demonstrate what you can do to meet unprecedented problems in information consumption. Focusing on voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users and rebuild our very sense of trust itself. Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Washington DC, #aeadc, on July 29, 2019.

Designing for Trust in an Uncertain World An Event Apart DC

Margot Bloomstein

Mass media and our most cynical memes say that we live in a post-fact era. So who can we trust and how do our users use their trust? Expert opinions are a thing of the past, and we prefer user reviews written by "people like us", whether we select a restaurant or scan a newsfeed. But when the filter bubbles burst, consumers and citizens alike turn back inside to find the truth. Through designs that "empower", the smartest organizations meet them right there. We need to empower and empower our audience to gain their trust, not the other way around, and only through tactical decisions about content and design, empowerment can be initiated. Margot Bloomstein presents examples from a variety of industries and shows in detail how to deal with unexpected problems in the consumption of information. Learn how language, volume, and vulnerabilities can influence your design and content strategy to win the trust of your users. It asks the difficult questions, such as "How can brands build a harmonious bond when the logic of their audience is overshadowed by their emotions? Can one "design around" cultural dispositions to improve public safety? And how do your voice and vulnerability stand out against mere buzz words and penetrate into a broader business strategy? Presented at design monat Graz, #designmonatgraz2019, in Graz Austria in conjunction with FH | Joanneum by Margot Bloomstein, @mbloomstein. (c) 2019 Margot Bloomstein.

Designing for Trust at design monat graz

Margot Bloomstein

Before we engage users with products, interfaces, and content, we need their trust. Trust is waning today; users disregard traditional sources of expertise and bring skepticism to even innocuous interface copy. Can you blame them? Popular media, politicians, and big-name brands are gaslighting, talking down, and talking too much about themselves. Let’s do better: Exploring examples from insurance, consumer goods, and online education, you’ll see how the right content validates audience beliefs and life experience to move them forward. Margot will go deeper into themes she first brought to Confab last year to unpack tactics of style and tone that use vulnerability to foster trust, educate audiences—and ultimately reinvigorate brands. Discover the key changes in diction (beyond just mirroring your audience’s vocabulary) you can make to invite users in to your brand, as champions rather than consumers. Learn how content that asks questions, exposes process, and loses the polish can build goodwill and engender greater faith from your audience. Gain practical examples of how—and why—to talk about mistakes, challenges, and screwups with your audience while ensuring Legal remains your biggest fan. ‍ Presented at Confab 2019, #confab2019, by Margot Bloomstein on April 25, 2019, in lovely Minneapolis.

Rebuilding Trust: Validate users by starting where they are at Confab 2019

Margot Bloomstein

How do you earn the trust of your customers, readers, and fans when facts are out—and what “feels right” wins? Mass media and our most cynical memes say we live in a post-fact era. That idea undermines any marketing that promotes ideas, products, services, or politician… and it tracks with trends in social media: our customers turned away from experts and big brands to let “people like us” influence choices instead. But we’re popping those filter bubbles. Now consumers turn inward for the truth—and by embracing vulnerability and designing for empowerment, the smartest organizations meet them there. Drawing on lessons from America’s Test Kitchen, Crutchfield, GOV.UK, and Volkswagen, discover tactics of content strategy and design to foster trust, build rapport, and increase loyalty by learning to “prototype in public" and lean into vulnerability, using voice to strengthen your base, and determine the right volume for your users' goals.

Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019

Margot Bloomstein

Consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organisations meet them there. We’ll explore why trust in the old guard has fallen apart - and then examine how today’s smartest companies and institutions rebuild trust by bolstering their customers’ knowledge. We’ll dig into examples from the public and private sector to ask: how do brands develop rapport when audiences let emotion cloud logic? What happens when cultural predisposition affects public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? You’ll see how to use tactics of design and content to empower users. The same tactics can work across industries, scale and audience. You’ll uncover a play-by-play approach to educating and empowering consumers and citizens alike - and learn how to operationalise vulnerability through design that rebuilds hope itself. Keynote presented at UX in the City Manchester, #UXCityMCR, on March 14, 2019, in Manchester UK.

Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...

Margot Bloomstein

We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself. Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Seattle, #aeasea on March 4, 2019.

Designing for Trust in an Uncertain World at An Event Apart Seattle

Margot Bloomstein

Mass media and our most cynical memes say we live in a post-fact era. If that’s the case, who can we trust — and how do we invest our trust? We used to seek experts as arbiters of reality, but then looked to “people like us” whether we were picking a restaurant, planning a vacation, or clicking on a trending news item. But as our filter bubbles burst, consumers and citizens alike began to turn inward for the truth — and by designing for empowerment, the smartest organizations meet them there. In this exploration of some of today’s most engaging brands, content strategist Margot Bloomstein draws on two decades of personal experience building trust into companies, their websites, and their broader messaging. Author of Content Strategy at Work and the forthcoming Trustworthy, she explores why trust in the old guard has fallen apart — and then presents how today’s smartest companies and institutions rebuild trust by building and bolstering the knowledge of their customers. We’ll dig into examples from America’s Test Kitchen, Volkswagen, Crutchfield, GOV.UK, and other organizations of the public and private sector to ask: How do brands develop rapport when audiences let emotion cloud logic? What happens when cultural predisposition affects public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? You’ll see how design and content come together to empower users — and how the same tactics can work across industries, scale, and audience. You’ll uncover a play-by-play approach to educating and empowering consumers and citizens alike — and learn how thoughtful design and content can rebuild our sense of trust itself. Presented by Margot Bloomstein at Fluxible 2018, #fluxible2018, on September 23, 2018, in Kitchener-Waterloo, Ontario Canada.

Designing trust in an era of self-validating facts at Fluxible 2018

Margot Bloomstein

Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile. Presented at Content Marketing Conference 2018, #CMC18, in Boston, May 3, 2018

How to Embrace Pace with Content Strategy for Slow Experiences

Margot Bloomstein

Online experiences can be fast, efficient, easy, orderly—and sometimes, that's all wrong! Users click to confirm too soon, confuse important details, or miss key features in product descriptions. Efficient isn't always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy... and that’s just right. By designing for pace, we can intentionally help users focus on details and gain confidence in their choices. We can also encourage their sense of discovery and help them build stronger memories. Not all experiences need to be slower, but content strategy can help identify and support these outliers of user experience. Look to REI, Target, Fidelity, Patagonia, Disney, and others for lessons you can apply to aid learning, retention, and user satisfaction. Help your audience soak up the journey or just engage with more certainty, all by design. Presented by Margot Bloomstein at Generate 2018, #generateconf, on April 27, 2018, in New York City.

Content Strategy for Slow Experiences at Generate NYC 2018

Margot Bloomstein

As we wrangle with the focus of World IA Day, "IA for good," we should start by asking: what does it mean to be good in the context of IA, user experience, content strategy, and design? In this post-fact era, does the truth matter--and does good matter? It does--not in how we shift our loyalties, but in how our users shift their instincts. Inconsistency affects us and destroys trust--in brands, governments, wisdom, and ourselves. The most good IA can do is to empower the impact of our users. Design is a force multiplier and we can fuel that good. Keynote at World IA Day Boston, #WIADBOS, #WIAD18, February 24, 2018, in Cambridge MA.

Empowerment in an era of self-validating facts at World IA Day Boston

Margot Bloomstein

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on why and how to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences. From there, you’ll learn how to use a message architecture as the metric against which to measure content in a qualitative content audit. Then carry it into governance: We’ll explore the impact of a message architecture on editorial style guidelines and an editorial calendar—and see how that foundation can improve efficiency and client satisfaction throughout your projects. Discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment through entire engagements. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture. Learn how to establish a hierarchy of communication goals with a hands-on exercise and the right questions to ask along the way to minimize distracting, off-brand features, like the blog no one has time to update. Discover how to bring brand-driven thinking through subsequent activities, like the content audit and content model. Explore the impact of the message architecture on “rubber meets the road” details in style, tone, and diction. Gain additional tools to keep your projects on track, on time, and on budget. Presented as a workshop at Confab Central, #ConfabCentral, in Minneapolis, June 7, 2017.

Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...

Margot Bloomstein

Brand-driven content strategy complements user-centred design to use prioritised communication goals to focus new features, content types, and the workflow to create and maintain them. In this workshop, you’ll get up to speed on the philosophy, questions, tools, and exercises to implement brand-driven content strategy. We’ll use BrandSort™ to conduct a hands-on exercise to prioritise communication goals and develop a message architecture—ideal whether you maintain content for the web, mobile apps, social media, offline experiences, or any imagined output of your CMS. Eager for more efficient engagements? You’ll discover how a brand attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organisational alignment. Then we’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality in a content audit. Join this workshop to build out your content strategy toolkit: Learn how—and why—to establish a hierarchy of communication goals in a message architecture with the hands-on BrandSort exercise. Discuss the right questions to ask—and how to ask them—to minimise distracting, off-brand features, like the blog no one has time to update. Gain additional tools to keep your projects on track, on time, and on budget Presented at UX London in London, #UXLondon, on May 24, 2017.

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Margot Bloomstein

The 2016 US presidential election revealed a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand—ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less… not to brands, but to their audiences. Emotion replaces logic. So how do you develop rapport when your audience tests proof points against their own convictions? Can mass media validate fact if “truthiness” trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we’ll discuss how to empower audiences to embrace the courage of their convictions on your behalf. Presented at SXSW in Austin, #sxsw and #factstalk, on March 14, 2017.

Communicating in an Era of Self-Validating Facts at SXSW

Margot Bloomstein

Long before you target prospective students, they’re forming opinions, narrowing options, and determining costs… without talking to you. They’re hearing other voices—and what those voices say may surprise you. Today, organizations like Peterson’s, Sallie Mae, and College Confidential help students vet schools and determine budgets, conversations previous generations had with guidance counselors and college recruiters. Discover how publishers and financial institutions are earning trust through new choices in content types, calls to action, and partner investments. As higher education draws scrutiny for cost and relevance, it’s time to learn from adjacent industries and reframe the conversation from your own institution. Learn how students gain confidence in their choices as they navigate the application and aid processes. Discover what prospects look for when determining what resources deserve their time, attention, and trust. Uncover how partners can strengthen your brand in the topics students value—especially when they don’t want to hear about those topics from you. Presented at Confab Higher Ed 2016, #ConfabEDU, in Philadelphia November 15, 2016.

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Margot Bloomstein

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences. Eager for more efficient engagements? You’ll also discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. Then use this foundation to conduct a qualitative and quantitative content audit. We’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture. Join this workshop to build out your content strategy toolkit: Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update Gain additional tools to keep your projects on track, on time, and on budget

Brand-driven Content Strategy: Developing a Message Architecture workshop at ...

Margot Bloomstein

The 2016 US presidential election reveals a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand--ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less. Not to brands, but to their audiences. Emotion replaces logic. So how do you choose content types to develop rapport when your audience tests proof points against their convictions? Can mass media validate fact if "truthiness" trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we'll discuss how to empower audiences to embrace the courage of their convictions on your behalf. Presented at the online Content Strategy Summit 2016, #CSsummit, August 25, 2016.

Content Strategy for an Era of Self-Validating Facts at CSsummit

Margot Bloomstein

Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow? These questions and other challenges drive content strategy. If you’re a designer planning for content or a developer tailoring the CMS to specific content types, they’re your challenges, too. If you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation, forget your title. It’s time to embrace content strategy, starting with the message architecture. Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you design for the web, mobile apps, social media, or offline experiences. Then use this foundation to learn about a qualitative and quantitative content audit, content types, and editorial style guidelines. We’ll discuss the content opportunities a gap analysis reveals when we use the message architecture as a metric of quality. You’ll leave with the savvy and experience to bring brand-driven content strategy techniques and thinking into your own work. What you can expect: Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update Use a content audit to evaluate content against the message architecture Gain additional tools to keep your projects on track, on time, and on budget Presented as a workshop at WebVisions NYC, April 7, 2016, at WebVisions in New York.

Establishing a Brand-driven Message Architecture WebVisions NYC

Margot Bloomstein

Mehr von Margot Bloomstein (20)

Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelX

Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience

Designing for Trust in an Uncertain World at An Event Apart San Francisco

Designing for Trust in an Uncertain World An Event Apart DC

Designing for Trust at design monat graz

Rebuilding Trust: Validate users by starting where they are at Confab 2019

Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019

Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...

Designing for Trust in an Uncertain World at An Event Apart Seattle

Designing trust in an era of self-validating facts at Fluxible 2018

How to Embrace Pace with Content Strategy for Slow Experiences

Content Strategy for Slow Experiences at Generate NYC 2018

Empowerment in an era of self-validating facts at World IA Day Boston

Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...

Driving Your Product's Content Strategy with a Message Architecture at UX Lon...

Communicating in an Era of Self-Validating Facts at SXSW

Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016

Brand-driven Content Strategy: Developing a Message Architecture workshop at ...

Content Strategy for an Era of Self-Validating Facts at CSsummit

Establishing a Brand-driven Message Architecture WebVisions NYC

Kürzlich hochgeladen

ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pi.lls For Sale In WELKOM,Illovo Beach, Phalaborwa,MargatePrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, KwMon Apr 15 2024 22:50:02 GMT+0200 (South Africa Standard Time) ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pills For Sale In Ohrigstad,Zastron, Biggarsberg,MoteongPrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, Kwa-Thema, Daveyton, Hammanskraal, Gauteng, Emalahleni, Nelspruit, Secunda, Middelburg, Standerton, LesMon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( ( +27737758557 )) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 )) Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( (+27) +27737758557 ))Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ))) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 ))vlieton, Kinross. , Evander, Kriel, Mpumalanga, Durban, Empangeni, Ladysmith, Newcastle, Pietermaritzburg, Pinetown, Ulundi, Umlazi, Port Shepstone, Dundee , Richards Bay, Kwazulu-Natal, Giyani,

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

daisycvs

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

amitlee9823

Forklift Operations: Safety through Cartoons

Forklift Trucks in Minnesota

Famous Olympic Siblings from the 21st Century

rwgiffor

Katrina Personal Brand Project and portfolio 1

kcpayne

How to Get Started in Social Media for Art League City

Eric T. Tung

Mondelez State of Snacking and Future Trends 2023

Neil Kimberley

Call Girls In Delhi ☎8448577510 Door Step Delivery We Offering You 100% Genuine Completed Body And Mind Relaxation With Happy Ending ServiCe Done By Most Attractive Charming Soft Spoken Bold Beautiful Full Cooperative Independent Escort Girls ServiCe In All Star Hotel And Home ServiCe In All Over Delhi Noida Gurgaon Faridabad Ghaziabad Greater Noida, I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction, Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High Class luxury and Premium Escorts ServiCe. ★ CALL US High Class Luxury and Premium Escorts ServiCe We Provide Well Educated Royal Class Female,High Profile Escorts Offering a Top High Class Escorts Service In the & Several Nearby All Places Of . ★ To Enjoy With Hot and Sexy Girls . ★ We Are Providing :- • Models • Vip Models • Russian Models • Foreigner Models • Call Center Working Girls/Women • Housewife • Collage Going Girls. • Travelling Escorts. • Ramp-Models • INDEPENDENT GIRLS / HOUSE WIFES ★OUR BEST SERVICES: ★ A-Level (5 Star Escort) ★ Strip-Tease ★ BBBJ (Bareback Blowjob) ★ Spending time in my rooms ★ BJ (Blowjob Without a Condom) ★ COF (Come On Face) ★ Completion ★ (Oral To Completion) bjnonCovered ★ Special Massage ★ O-Level (Oral sex) ★ Blow Job; ★ Oral Sex With A Noncondom) ★ COB (Come On Body) ★. Extraball (Have Sex Many Times) ★ All Meetings We Provide Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service Available In:- 24/7 3* 4* 5* Star Hotel Services . In Call & Out Call ServiCe Available Also. FOR BOOKING Call/WhatsApp ☎+91-8448577510 ★ I Guarantee You To Have An Unforgettable Experience With Me.A Curvy Body, long Hair and Silky Smooth Skin. She Is an Independent Escorts Model Will Give You More Pleasure & Full Satisfaction. ★ I am Very Sensual and Flirtatious With Charming Personality! I Love To laugh and My Bright Smile Is Ever Present. ,HOTEL & HOME SERVICE..PLZZ ★ Available Near All 3* 4* 5* Hotels Of I Want Only Hotel Name , Guest Name , Room No. Only For Confirmation. —– Booking 24/7 HRS —–

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...

lizamodels9

Call Girls In Mahipalpur (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

dollysharma2066

Call Girls In Delhi ☎8448577510 Door Step Delivery We Offering You 100% Genuine Completed Body And Mind Relaxation With Happy Ending ServiCe Done By Most Attractive Charming Soft Spoken Bold Beautiful Full Cooperative Independent Escort Girls ServiCe In All Star Hotel And Home ServiCe In All Over Delhi Noida Gurgaon Faridabad Ghaziabad Greater Noida, I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction, Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High Class luxury and Premium Escorts ServiCe. ★ CALL US High Class Luxury and Premium Escorts ServiCe We Provide Well Educated Royal Class Female,High Profile Escorts Offering a Top High Class Escorts Service In the & Several Nearby All Places Of . ★ To Enjoy With Hot and Sexy Girls . ★ We Are Providing :- • Models • Vip Models • Russian Models • Foreigner Models • Call Center Working Girls/Women • Housewife • Collage Going Girls. • Travelling Escorts. • Ramp-Models • INDEPENDENT GIRLS / HOUSE WIFES ★OUR BEST SERVICES: ★ A-Level (5 Star Escort) ★ Strip-Tease ★ BBBJ (Bareback Blowjob) ★ Spending time in my rooms ★ BJ (Blowjob Without a Condom) ★ COF (Come On Face) ★ Completion ★ (Oral To Completion) bjnonCovered ★ Special Massage ★ O-Level (Oral sex) ★ Blow Job; ★ Oral Sex With A Noncondom) ★ COB (Come On Body) ★. Extraball (Have Sex Many Times) ★ All Meetings We Provide Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service Available In:- 24/7 3* 4* 5* Star Hotel Services . In Call & Out Call ServiCe Available Also. FOR BOOKING Call/Whatsapp ☎+91-8448577510 ★ I Guarantee You To Have An Unforgettable Experience With Me.A Curvy Body, long Hair and Silky Smooth Skin. She Is an Independent Escorts Model Will Give You More Pleasure & Full Satisfaction. ★ I am Very Sensual and Flirtatious With Charming Personality! I Love To laugh and My Bright Smile Is Ever Present HOTEL & HOME SERVICE..PLZZ ★ Available Near All 3* 4* 5* Hotels Of I Want Only Hotel Name , Guest Name , Room No. Only For Confirmation. —– Booking 24/7 HRS —–

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...

lizamodels9

https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Aggregage

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL

kapoorjyoti4444

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

Seo

Monthly Social Media Update April 2024 pptx.pptx

Andy Lambert

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...

allensay1

Organizational Transformation Lead with Culture

Seta Wicaksana

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS Live Booking Contact Details :- WhatsApp Chat :- [+91-9999965857 ] The Best Call Girls Delhi At Your Service Russian Call Girls Delhi Doing anything intimate with can be a wonderful way to unwind from life's stresses, while having some fun. These girls specialize in providing sexual pleasure that will satisfy your fetishes; from tease and seduce their clients to keeping it all confidential - these services are also available both install and outcall, making them great additions for parties or business events alike. Their expert sex skills include deep penetration, oral sex, cum eating and cum eating - always respecting your wishes as part of the experience (07-May-2024(PSS)

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...

Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

Business Model Canvas (BMC)- A new venture concept

P&CO

959961⊹3876 959961⊹3876 We have a screening system that is mentioning and requires different rounds prior to getting an Chanakyapuri call girl. This integrates giving good planning, and a while later adding the name to an entire profile on our photo show region. Restore your projects and hold focusing on the farthest furthest reaches of the page to find the names that have been added. All of our famous and smooth Chanakyapuri call girls are available to both outcall and in call service. In this way, if you're absolutely new to the city yet know nothing about Chanakyapuri, you can benefit from our Chanakyapuri service for going with to you’re leaned toward spot and region. We collect analysis following the completion of each and every gathering to help with chipping away at our service. focused in on the necessities of our clients. They go through several intensive rounds of gatherings and educational courses before we pick them. After eye to eye gatherings and planning gatherings, we grant our escorts to step into the universe of business. To this end you can expect the best quality. 959961⊹3876 Who can go on dinner dates with you? Is the chance of a superb yet bothering mate frightening immediately? Our VIP Companion Service, Chanakyapuri, will ensure that you participate in the delight of taking out overpoweringly appealing girls to films, early snacks and night social occasions. We keep an all-out record of our girls and the service they give with the objective that you are never compromised in any way. We don't endorse anyone there of psyche to pass any kind of client-related information. You can have certainty that you can believe Chanakyapuri Escort Agency. Utilize one of those girls for your material service now. The situation is wonderful Housewife in Chanakyapuri, both metropolitan and rural, for you to go moving with the accomplished girls. The female escorts in India are uncommonly splendid and properly set themselves up neighbouring. The rich, vigorous and overall, around academic improvement of the escorts in Chanakyapuri is tremendous. Wonderful white escorts in India can unhesitatingly be a principal assistant. Along these lines, call us to painstakingly save your choice and exploit your alleged Girl sexual concurrence for not a truly clear clarification. Big name Girl is perhaps the uncommon business effort in Chanakyapuri. Our business boss is persistently giving new girls and progressively youthful people. Their bodies are warm and fragile like one more imagined youth. Offering them top-quality assist We with ensuring that you have the city with a persevering through impact. Attempt to pick escort in Chanakyapuri and call us moreover for your next trip. Our eminent and most sought-after sexual expert associations. We ensure that the encounters with one of our girls will be reviewed lovingly. We have in general around coordinated call girl who are 100% prepared to give

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida

dlhescort

Call Girl In Delhi 9990211544 Indian/ Russian, Models Door Step Delivery Top Quality Full Educated and Full Cooperative Independent Girls Escort ServiCes In All Over Delhi,Gurgaon,Faridabad,Noida,Ghaziabad I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction,Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High class luxury and premium escorts agency. ★ CALL US High Class Luxury and Premium Escorts ServiCe We Provide Well Educated,Royal Class Female,High-Class Escorts Offering a Top High Class Escorts Service In the & Several Nearby All Places Of . ★ Get The High Profile,Well Educated,Good Looking,Full Cooperative Model Services.You Can See Me at My Comfortable Hotels or I Can Visit You In hotel Our Service Available IN All SERVICE, 3/4/5 STAR HOTEL,In Call /Out Call Services.24/7 hrs ★ To Enjoy With Hot and Sexy Girls . • Models • Vip Models • Russian Models • Foreigner Models • Call Center Working Girls/Women • Collage Going Girls. • Travelling Escorts. • INDEPENDENT GIRLS / HOUSE WIFES ★OUR BEST SERVICES: –FOR BOOKING CALL+91-9990211544 ★ A-Level (5 Star Escort) ★ Strip-Tease ★ BBBJ (Bareback Blowjob) ★ BJ (Blowjob Without a Condom) ★ COF (Come On Face) ★ (Oral To Completion) bjnonCovered ★ Special Massage ★ O-Level (Oral sex) ★ Blow Job ★ Oral Sex With A Noncondom) ★. Extraball (Have Sex Many Times) Our Hotels Services Call Girls Near Holiday Inn Mahipalpur Call Girls Near Holiday Inn Mayur Vihar Noida Call Girls Near Radisson Blu Ghaziabad Call Girls Near Radisson Blu Gurgaon Call Girls Near Radisson Blu Faridabad Call Girls Near Radisson Blu Mbd Noida Call Girls Near Sheraton Saket New Delhi Call Girls Near Vivanta by Taj Dwarka New Delhi Call Girls Near ITC Mourya Chanakyapuri Call Girls Near Jaypee Siddharth Rajendra Place Call Girls Near Le Meridien Connaught Place ★ All Meetings We Provide Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service Available In:- 24/7 3* 4* 5* Star Hotel Services . In Call & Out Call ServiCe Available Also. ★ I Guarantee You To Have An Unforgettable Experience With Me.A Curvy Body, long Hair and Silky Smooth Skin. She Is an Independent Escorts Model Will Give You More Pleasure & Full Satisfaction. ★ I am Very Sensual and Flirtatious With Charming Personality ! I Love To laugh and My Bright Smile Is Ever Present.,HOTEL & HOME SERVICE.PLZZ ★ Available Near All 3* 4* 5* Hotels Of I Want Only Hotel Name,Guest Name,Room No.Only For Confirmation. ——-♡♡♡♡♡THANKS FOR VISITING♡♡♡♡♡——– Booking 24 HRS. NOW CALL FOR ENJOY WITH Call Us ☎+91-9990211544 ———-♡♡♡♡♡THANKS FOR VISITING♡♡♡♡♡———–

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

lizamodels9

Kürzlich hochgeladen (20)

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Forklift Operations: Safety through Cartoons

Famous Olympic Siblings from the 21st Century

Katrina Personal Brand Project and portfolio 1

How to Get Started in Social Media for Art League City

Mondelez State of Snacking and Future Trends 2023

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

Monthly Social Media Update April 2024 pptx.pptx

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...

Organizational Transformation Lead with Culture

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...

Business Model Canvas (BMC)- A new venture concept

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Assertive Strategy: Content Amid Constraints at Content Strategy Applied

1. Margot Bloomstein @mbloomstein #CSAUSA October 17, 2013 Assertive strategy: Content amid constraints

2. Congratulations.

3. Is this good? Right for your brand? Sensible? Sane? Sustainable?

5. Content marketing is unavoidable, inevitable… and that’s a good thing.

6. Content marketing is one way— but not the only way—to execute on content strategy.

7. Life without industry is guilt, and industry without art is brutality. – John Ruskin

8. Advocate for practical, sustainable craft. Own your work product and process.

9. Constraints

18. Clarity of purpose: Start with a message architecture; drive it through an editorial calendar

19. @mbloomstein | #CSAUSA 19 © 2013 Premium • Lindt embodies quality, in product, marketing, & company interactions • Approachable: Quality indulgences are more accessible • Trusted in brand and quality Empowering • Entrepreneurial: Innovating, championing individuals and successes • Market driving: strategic and proactive • Professional and consistent through experience and being responsive Community-minded • Engaged with the Lindt family • Customer-oriented • Socially conscious Lindt & Sprüngli message architecture

23. Scorn waste: Invest in granular content management structured for reuse

25. Share and socialize the work: Invest in guidelines and training so others contribute

27. Break the box: Balance consistency with surprise, like content and concepts new to the industry

34. @mbloomstein | #CSAUSA 34 © 2013 Thank you. Margot Bloomstein @mbloomstein margot@appropriateinc.com slideshare.net/mbloomstein amzn.to/CSatWork All images property of their respective owners or © Margot Bloomstein as noted.

Assertive Strategy: Content Amid Constraints at Content Strategy Applied

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Assertive Strategy: Content Amid Constraints at Content Strategy Applied

Ähnlich wie Assertive Strategy: Content Amid Constraints at Content Strategy Applied (20)

Mehr von Margot Bloomstein

Mehr von Margot Bloomstein (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Assertive Strategy: Content Amid Constraints at Content Strategy Applied