4. Why?
• What gets measured, gets managed ~ Peter Drucker
KPIs are “the financial and non-financial metrics used to help an organization
define and measure progress toward organizational goals.”
Key Performance Indicators
Peter Ferdinand Drucker was an Austrian-born
American management consultant, educator, and
author, whose writings contributed to the philosophical
and practical foundations of the modern business
corporation.
I said I wanted to do A,
how am I doing?
5. • E-Commerce – check the conversion rates for your
products
• Engaged visitors – people to spend more than 1 minute
on your site
• Readers – more than 2 pages
• Call to action – fill out that form
34. Flow Visualisation
• Displays the path your visitors have taken to move
through your site
• Can be on a set dimension, i.e country, keyword
• On hover you get additional details – how many visitors
moved to another page
47. Filters
• Use filters to define what data is included in your reports
and how it appears
• Include or exclude traffic from domains
• Include or exclude traffic from certain IP addresses
• Filter traffic to a specified directory
60. Site Speed
• How quickly are your site pages loading?
• Can the site load speed be improved?
• Why should I care?
• Page load times are a ranking factor in Google
61. Site Search
• Have you got a site search facility?
• Get One!
• Visitors who use a site search on your site are more likely
to convert
• Best thing is it will tell you what keywords they are using
to search your site›
62. Custom Dashboards
• You can create up to 20 custom dashboards to show
certain data at a glance
63.
64.
65. Events
• Event tracking is a powerful feature which allows you to track:
• How many people accessed a download
• What Ads are performing better and who clicks on what Ads
• Which sign-up form performs best
• Who plays, pauses or stops video
• Visitor flow through shopping basket