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Dr Mariann Hardey
Social Media Analyst
University of York, UK
AS ‘NATIVE’ AND ‘NATURAL’ ICT USERS
GROWING UP WITH A CULTURE OF
INFORMATION: INTRODUCING JANE

 ‘I’m 20. My mum is 40. My dad is…over 40.
 Would you learn about the web from
 your parents? - Who didn’t even grow up with
 the internet!’

 ‘We were born on the web. We are the early
 adopter crowd’

 ‘We want to know whatever’s going on.’
A GENERATION OF RITUALS AND ROUTINES
JANE’S FUSIONS OF SOCIAL EXPRESSION
  Facebook:   ‘knows who I know and what we talk
   about’
  Google: ‘to search for all the things I’ve thought
   about and look for’
  Google Maps: ‘where I’ve been; where I’m going;
   where my friends are’
  Twitter: ‘what I’m doing; why I’m doing it’



  ‘I combine my Facebook with Google, so you have
  enough to write a small autobiography about me,
  complete with pictures and friends.’
EVERYDAY LIFE
Jane             Jane’s Dad




f
r
e
q
u
e
n
c
y




       Urgency
A SERIOUSLY SOCIAL SENSIBILITY
  The   emergence of distinctive characteristics
      ‘What I’m thinking’
      ‘What I just did’
      ‘Where I am’
      What I am going to do’
      ‘Why I am doing it’
  A   social etiquette
      Makes communication possible
      Always WITH others
      Awareness of social action(s)
THE CREATION OF SOCIAL PRESENCE


        ‘To be always there…’

  Co-participatory

  Interconnections  – emphasis on networks
  Reciprocal relationship with known others

  Constant (re)cycle and social exchange of
   action(s)

  Channeled  by the conditions of ubiquity,
  unbounded connectivity and the anticipation of
  the arrival of social information
BEING ALWAYS WITH EVERYONE

  Previous private behaviour; now always
   potentially public
  Moderate behaviour; ‘out of control’

  Seen to be a part of the social scene

  Enhanced sense of self-surveillance
TWO SIDES TO JANE



For Jane                  Jane for everyone

  My  profile info         Expected  access
  Opt in settings          Default setting:

  Control of personal       assumption = open
   info                     Share personal info

  Awareness of             Observation of social
   participation and         action, networks and
   connection                friends
  Production               Participation

  Choice to disconnect     Choice to connect
CONSTANTLY CONNECTED CONSEQUENCES
  Are we becoming more
  like Jane?
      Our data is captured
      We belong to archives of
       information
      It is considered ‘everyday’
       to observe others and to
       observe ourselves…
      We seek to create our
       own networks of
       mutuality – and PULL in
       other generations e.g.
       parents/extended family.
MY CONSTANT CONNECTIONS
Email: Mariann@mariannhardey.net



Website: http://mariannhardey.googlepages.com/aboutme



Blog: http://properfacebooketiquette.blogspot.com/

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ICTs and Generations: Living Constantly Connected Social Lives…

  • 1. Dr Mariann Hardey Social Media Analyst University of York, UK
  • 2. AS ‘NATIVE’ AND ‘NATURAL’ ICT USERS
  • 3. GROWING UP WITH A CULTURE OF INFORMATION: INTRODUCING JANE ‘I’m 20. My mum is 40. My dad is…over 40. Would you learn about the web from your parents? - Who didn’t even grow up with the internet!’ ‘We were born on the web. We are the early adopter crowd’ ‘We want to know whatever’s going on.’
  • 4. A GENERATION OF RITUALS AND ROUTINES
  • 5. JANE’S FUSIONS OF SOCIAL EXPRESSION   Facebook: ‘knows who I know and what we talk about’   Google: ‘to search for all the things I’ve thought about and look for’   Google Maps: ‘where I’ve been; where I’m going; where my friends are’   Twitter: ‘what I’m doing; why I’m doing it’ ‘I combine my Facebook with Google, so you have enough to write a small autobiography about me, complete with pictures and friends.’
  • 6. EVERYDAY LIFE Jane Jane’s Dad f r e q u e n c y Urgency
  • 7. A SERIOUSLY SOCIAL SENSIBILITY   The emergence of distinctive characteristics   ‘What I’m thinking’   ‘What I just did’   ‘Where I am’   What I am going to do’   ‘Why I am doing it’   A social etiquette   Makes communication possible   Always WITH others   Awareness of social action(s)
  • 8.
  • 9. THE CREATION OF SOCIAL PRESENCE ‘To be always there…’   Co-participatory   Interconnections – emphasis on networks   Reciprocal relationship with known others   Constant (re)cycle and social exchange of action(s)   Channeled by the conditions of ubiquity, unbounded connectivity and the anticipation of the arrival of social information
  • 10. BEING ALWAYS WITH EVERYONE   Previous private behaviour; now always potentially public   Moderate behaviour; ‘out of control’   Seen to be a part of the social scene   Enhanced sense of self-surveillance
  • 11. TWO SIDES TO JANE For Jane Jane for everyone   My profile info   Expected access   Opt in settings   Default setting:   Control of personal assumption = open info   Share personal info   Awareness of   Observation of social participation and action, networks and connection friends   Production   Participation   Choice to disconnect   Choice to connect
  • 12. CONSTANTLY CONNECTED CONSEQUENCES   Are we becoming more like Jane?   Our data is captured   We belong to archives of information   It is considered ‘everyday’ to observe others and to observe ourselves…   We seek to create our own networks of mutuality – and PULL in other generations e.g. parents/extended family.
  • 13. MY CONSTANT CONNECTIONS Email: Mariann@mariannhardey.net Website: http://mariannhardey.googlepages.com/aboutme Blog: http://properfacebooketiquette.blogspot.com/