IOT is Here - Where Do Service Providers Stand in the Age of IOT?

Copyright*©*RIOT*2015*All*Rights*Reserved*
IOT IS HERE:
WHERE DO SERVICE PROVIDERS STAND IN THE AGE OF IOT?
Dr. Mazlan Abbas
REDtone IOT Sdn Bhd
http://www.redtone.com
@mazlan_abbas*

AGENDA
•  The current era of IoT: how is it different from M2M?
•  Bringing IoT to future of communications and productivity
•  The challenges Telcos faced in embracing IoT
•  Encourage adoption and innovation of IoT
•  Sensing-as-a-Service Business Model
•  Promoting stakeholder collaboration

ABOUT REDTONE
Our Services

IOT STATISTICS
[Source: http://www.informationisbeautiful.net/visualizations/the-internet-of-things-a-primer/ ]

HOW IS IT DIFFERENT FROM M2M?
THE CURRENT ERA OF IOT

[Source:
http://postscapes.com/what-exactly-is-
the-internet-of-things-infographic ]

10/90 RULE
The Last 100 meter
connectivity
The “last 100 meters” represent > 90% potential number of connections
Today, the devices used in the “last 100 meters” are typically not connected. The wide-area network is
to a larger extent connected e.g. through smartphones, home routers (e.g. ADSL routers) and GSM /
3G / 4G Routers.
Still DisconnectedConnected World

FUTURE OF COMMUNICATIONS
AND PRODUCTIVITY
BRING IOT TO THE NEXT LEVEL

Improved
Performance
Reduced
Costs
Create
Innovative
Products
New Revenue
Streams
Monitor
Autonomous
Optimize
Control
BUSINESS OPPORTUNITIES
Capabilities Benefits

Security and Privacy of
data
Managing vast
amounts of data
Fragmented industry
Finding the right
business model
WHAT ARE THE BUSINESS CHALLENGES

WHY TELCOS HAVE DIFFICULTY TO
EMBRACE IOT
4 REASONS

LEGACY BUSINESS IS STILL CONNECTIVITY
M2M HIGH VOLUME LOW ARPU
SIM-CARD BASED
OLD HABITS DIE HARD
LESS COMPLEX

LACK OF DOMAIN EXPERTISE
THINK BEYOND CONNECTIVITY
SOLUTIONS, SELLING
AND MANAGED SERVICES
NEED GO-TO-MARKET PARTNER

MINDSET BLOCK
FULL OF SKEPTISM
LOW SINGLE DIGIT GROWTH
CONTRIBUTION

STABLE BUSINESS VS. RISKY VENTURES
NEED TO WORK
LIKE STARTUP
IOT BUSINESS IS FLUID

END-TO-END IOT SERVICE
PROVIDER
THE END GAME

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
END-TO-END IOT SERVICE PROVIDER
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network Platform

CONNECTIVITY PLAYER
PHASE-1

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network
Platform
Platform
1#

IOT ENABLER PLAYER
PHASE-2

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network Platform
2#

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network Platform
IOT
Subsidiary
3#

IOT SOLUTIONS PLAYER
PHASE-3

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network Platform
4#

IOT SERVICE PROVIDER
PHASE-4

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network Platform
5#

s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL -HYBRID
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
Network Platform
6#

1# 2#
3# 4#
5#
HowtoEvolvetoaEnd-
to-EndIOTService
Provider
6#

ENCOURAGE ADOPTION AND
INNOVATION OF IOT
HOW-TO

“Makers, startups and crowdsourcing efforts result in
high numbers of low-revenue niche IoT applications.”

OPPORTUNITY TO DIFFERENTIATE
•  This means you can focus on a specific customer other businesses
may have missed.
•  Separating your business from the pack - Add purchase value
•  Find niche within fragmented industry
•  Increase vertical integration to gain more control over its production
process
•  Corner the market with scarce resources

SENSING-AS-A-SERVICE BUSINESS
MODEL
OUR HYPOTHESIS

WHAT IF – we can create Compound Applications across industries?

Data Fusion & Compound Applications
Connect
Aggregate
Derive
Actionable
Insights

All personal items, such as mobile phones,
wrist watches, spectacles, laptops, soft
drinks, food items and household items,
such as televisions, cameras, microwaves,
washing machines, etc
Private business
organization has the right
to take the decision
whether to publish the
sensors attached to those
items to the cloud or not.
Public infrastructure such as
bridges, roads, parks, etc. All
the sensors deployed by the
government will be
published in the cloud
depending on government
policies.
Business entities who deploy
and manage sensors by
themselves by keeping
ownership. They earn by
publishing the sensors and
sensor data they own
through sensor publishers.
Personal and Households
Commercial
Sensor Data
Providers
Organizations
PublicPrivate
[Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging
Telecommunications Technology, 2014]
CHALLENGES – DATA OWNERSHIP

MAKING SENSE OF SENSOR DATA
… BUT WHAT DATA?
THE GOLD RUSH

Wisdom
Knowledge
Information
Data
More
Important
Less
Important
Evaluated understanding
Appreciation of
Answers to questions.
Symbols
Understanding
Answers to
questions
WHO
WHY
HOW
WHAT
WHERE WHEN
VALUE IS CREATED BY MAKING SENSE OF DATA
VALUE PYRAMID

SENSING-AS-A-SERVICE
NEW BUSINESS MODEL

Smart Parking Smart Waste
Management
Smart Street Light Smart
Transportation
Static
Data Storage
Real-Time
Data Storage
Open Data Parking Garbage
Collection
Lighting Public
Transport
Smartphones
Users
Smart City
Hub
Social Media
SMART CITY IOT APPLICATIONS
IOT
Applications
Sensor Data
Users

LIVABILITY PUBLIC SERVICES PUBLIC SAFETY NATURAL DISASTER
Open Data Smartphones
Users
Social Media
Static
Data Storage
Real-Time
Data Storage
#SmartCityMsia
Sensor Data
Users

RIOT SMART CITIZEN – 4 THEMES
Public Services
Livability
Natural Disaster
Public Safety
•  Pot-hole/broken road photo
•  Faulty traffic lights photos
•  Faulty street light photos
•  Missing drain cover photos
•  Presence of unattended
garbage photos
•  And many others
•  Noise pollution map
•  Presence of open WiFi APs
•  Cellular coverage strength
•  Air pollution map (if we can
get air quality sensors)
•  Flash flood photos
•  Fallen tree photos
•  Landslide photos
•  Crime reporting
•  Graffiti on the wall photos
•  Illegal parking/double
parking
Mobile
Crowdsensing
Smart Citizens
City Councils
Urban Planner
National
Security
Council
Police
Stakeholders

PROMOTING STAKEHOLDER
COLLABORATION
BUILDING AN IOT ECOSYSTEM – WIN-WIN GAME

IOT VALUE CHAIN – WHERE IS THE MONEY?
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
•  No. of
devices
•  Edge
devices/
sensors
•  Gateways
•  System
Integration
•  ….
•  SIM-Cards
•  Fixed Line
•  Data
Bundled
packages
•  Data Speed
•  SMS/MMS
•  Dedicated
APN
•  Fixed IP
•  Voice/Data
•  …
•  No. of
connected
devices
•  Data
streams
•  Storage
•  API Keys
•  Email/SMS
APIs
•  Support Type
•  ….
•  No. of
dashboards
•  No. of users
•  No. of data
sources
•  Consulting
•  Type sof
Analytics
(Basic/
Advanced)
•  ….

THANK YOU

IOT is Here - Where Do Service Providers Stand in the Age of IOT?

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie IOT is Here - Where Do Service Providers Stand in the Age of IOT?

Ähnlich wie IOT is Here - Where Do Service Providers Stand in the Age of IOT? (20)

Mehr von Dr. Mazlan Abbas

Mehr von Dr. Mazlan Abbas (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

IOT is Here - Where Do Service Providers Stand in the Age of IOT?