2. Extend Brands - Introduction
• Home to 40+ global brands exclusively represented for the
Indian market
• A company with full-fledged business verticals:
- Licensing & Merchandising
- Product, Promotions, Direct to Retail (DTR)
- TV & Newspaper Syndication
- Digital – mobile & online
- Publishing
- Consultancy
- Events
3. • The ultimate classic
retro icon
• Strong brand identity
• Unique look
• Extensive and varied
style guide
5. Olive Oyl is…
• A daring and independent woman who isn’t afraid
to express herself
• Passionate and enthusiastic about life and love
• A spokescharacter for CosmoGIRL! magazine’s
“Born to Lead” campaign
• A Muse for Fashion House and Fragrance Designer
Moschino
• A Fashion Diva With a Style All Her Own
• An Iconic Character for Girl Power
10. Baby Popeye
• Popeye wasn't always a squint-
eyed old salt and Olive Oyl
didn't start out as a skinny
(albeit glamorous) beanpole.
• Once upon a time, they were
both cuddly babies who clearly
showed signs of the superstars
they would become.
12. Out Little Girl is a Global Star!
• Tremendous growth in sales over the last 4 years
• Increases have been averaging between 75% and 100% per
year.
• Brand continues to grow with strong programs in Italy, France,
Spain, and Brazil, and has been picked up in new markets,
including Japan, South Africa, Turkey, and Benelux.
• Benetton successfully launched Spring/Summer 2010
collection of apparel, accessories, swimwear, and footwear.
• Exciting new publishing program developed in France,
including puzzle books, coloring and activity
books, sticker books, and board books.
13. • 60 Years
• 1800 Newspapers
Worldwide
• 32 Countries
• 200,000,000 Readers
• India 2010 - T-shirts
and digital
14. Who is Mandrake the Magician?
Mandrake the Magician is the titular character in
the classic comic strip by Lee Falk, creator of The
Phantom
A mind reader, a hypnotist and an illusionist,
Mandrake has the ability to communicate
telepathically and read people’s minds
Mandrake is a cultured man of mystery who has
magical powers and a deep knowledge of
mysticism
He frequently uses illusions both in and out of
combat to achieve his goals
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18. The standard-setter for science-
fiction/adventure, Flash Gordon
debuted in 1934 under the legendary
hand of Alex Raymond.
Ever since, Flash, his companion Dale
Arden, and scientist Dr. Hans Zarkov
have ignited reader's imaginations.
A classic that spans the media
ranges, Flash has starred in a live-
action serial, his famous radio show,
novels, books and cartoons, and has
even appeared on his own postage
stamp!
22. About Its Happy Bunny…
Jim Benton’s It’s Happy Bunny, the cute little bunny with a big
attitude, is one of the best-selling properties in licensing today.
• Industry recognized award winner
LIMA (Licensing Industry Merchandisers Association) Best Art Brand - 2005
LIMA Best Character Brand License, Soft Goods - 2006
LIMA Best Character Brand License, Hard Goods - 2007
LIMA Best Licensed Character Brand Program - 2008
LIMA Merit Award for Licensing Creativity - 2008
• Approximately 100 current licensees globally
• More than three-quarters of a billion in retail sales worldwide since its
inception in 2000.
23. A cherished childhood classic, Holly Hobbie’s
engaging demeanor and friendly, country girl
appeal reveals a deeper wisdom and strong,
optimistic outlook on life.
Target:
• Primary: Women 25-40
• Secondary: Women collectors 40+
Brand Information:
• Has generated retail sales of US$ 1 billion
• Evergreen property with 85% brand awareness
among women 25-40
• Over 500 M greeting cards sold
25. •Fun lifestyle brand from UK
•Today’s women – juggling work,
play, family & friends.
•Humorous sentiments & quirky
imagery.
•Fun take on friendship, fashion,
men, children and of
course…shopping!
•Target: women, 25-45 yrs
26. • Lifestyle brand with an ‘in
your face’ attitude
• Graphics are edgy and
provocative
• Cast of characters led by
“One Eye Jack”
• Character and logo driven
where casual meets street
• Target market: 7-14 yrs
28. Tell-a-tale properties
- Peter Pan
- Alice in Wonderland
- Wizard of Oz
- Original Monsters - Dracula, Frankenstein, The Werewolf
- Princess – Cinderella, Snow White, Sleeping Beauty
- Original Cars - Bounce, Buddy, Volksy, Maxx, Props
- Original Fairies - Tinker Bell, Tooth Fairy, Clamentine, Pixie Chicks
- Pinocchio
- Red Riding Hood
- Robin Hood
- Beauty & The Beast
- Pirates – Long John Silver, Captain Hook, Black Beard
- The Little Mermaid
- Jack & The Beanstalk
- Pocahontas
- Alladin
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31. The Dog started as a photography franchise wherein an unusual ratio of the subject is
created using a fish eye lens so that the head of the animals appear much bigger than the
body.
The collection for the dog alone consists of over 70 breeds of puppies and over 100,000
images
The TG is also different – it is not about kids or adults…it is for all puppy lovers.
Because of the success of The Dog, The Cat and The Pig have also been launched.
39. • 1973 : G. Gately created the eponymous cat. The original sassy
cat
• Humorous and witty, Edgy yet sophisticated sense of humor,
Hip & Cool
• Currently Comic Strip is placed in over 1000 daily newspapers
worldwide
• Over 1400 Fan sites worldwide
40. “The Tales of the Forgotten Ones”
•Comics & Graphic Novels based on Indian & Asian mythological characters
41. Performance - worldwide
Units sold so far per title:
• The Sixth-25,000 India
• Moksha-25,000 India
• Dashaavatar-15000 India
• Month on month growth-30-50 %
• Territories-India & U.S.A
Response worldwide:
- The Sixth-10,000-U.S
- Moksha-10,000 –U.S
- Dashaavatar –5000-U.S
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50. For Dimple art is not just
passion, Art is her definition,
Art is in her veins
Fine artist & photographer, her
Work is known for semiabstract
Figures reflecting Relationships
Vibrant , Bright colors are the
hallmark of her paintings
As a photographer she loves to
capture real moments to make
them everlasting
