Presentation by Mayur Patel, Knight Foundation, at Catalyst Miami workshop, July 2012.

1. MAKING YOUR CASE
FOR IMPACT
July 30, 2012
Twitter: @mayurhpatel

2. THE STORY
&
THE ALGORITHM
to Credit: Flickr user Koen Vereeken

3. (A) Data as the new Element

4. YOUR (and your
organization’s)
“INSIGHT IQ”
Source: Corporate Executive Board Company (CEB)

5. Unquestioning Empiricists
Visceral Decision makers
Informed Skeptics

6. Photo Credit: Flickr user Patrick Hoesly
(B) DESIGN MATTERS

7. MAKERS OF
MEANING
Photo Credit: Flickr user Johnmuk

8. Collection
Analysis
Interpretation
Communication
Action

9. WHY
MEASURE?

10. What’s wrong with this picture?
/
Source: flickr.com/photos/zoetnet/5824921697/

11. No Feedback
Source: flickr.com/photos/zoetnet/5824921697/

12. “Would you drive a car whose speedometer was
bolted on after the fact? On the outside of the car?
With the only measurement being the average speed
since your last stop? Based on an end-of-trip poll of
the passengers in the car as to how fast the trip felt?
Oh, and finally, the results of which required an
expert to read and interpret?
Right. I didn't think so.”
Michael Gilbert, The Gilbert Center

13. FOUR Lessons
ONE Exercise
THREE Trends

14. 4 LESSONS

15. 1. Only Collect What
you will Act On

16. Source: http://www.infocaptor.com/

17. Source: flickr.com/photos/austinevan/1225274637/

18. “Data isn’t like your kids,
you don’t have to
pretend to love them
equally.”
Amanda Cox, NYT Design Group

19. Juice Analytics white paper

20. 2. Understand the
Incentives Your
Measures Create

21. “Bucks + Acres”

22. 3. Vanity Metrics
on the Web:
Be Careful

23. Hidden behind the Cumulative
Source: The Lean Startup by Eric Ries

25. TIPS
New vs Returning
Deepening Engagement
Identified Data

26. 4. Use Your Data
to Tell a Story

28. Trajectory of Research in
Social Sector is to the PDF
Digital Distribution to
Digital Information

29. Our Journey…

30. DIY Tools Have Arrived

31. 1 EXERCISE

32. Instructions for Group Exercise
1. Form groups of 5; sit close
2. Invite one person to be the host
3. Discuss the question and generate insights for 10 mins
while host takes notes
4. Hosts will present highlights from their conversations
during the large group report out.

33. Group Exercise
• Think about an occasion when you were able to
communicate data or findings from your work to a key
audience that helped advance your mission.
• What was the audience and why do you think you
were successful in sharing your story?

34. 3 TRENDS

35. #1 OPENNESS
Transparency is the
New Currency

37. #2 BIG DATA
Data as Product

39. #3 MOBILE
Harnessing
Connectivity

41. Recommendations: Outcomes and Metrics

42. Recommendations: Learning and Psychology