1. Understanding the Global Economy How can I make good decisions? How am I influenced? How can I be successful?

2. Enhancing connectivity and interdependence among the world’s markets and businesses Globalization

3. Think, Share What percent of online users does the US represent? what percent of online users speak English?

4. Is a way of life that includes behaviors, beliefs, values, and generally accepted symbols for a group of people *customers from different cultures may respond differently to the SAME simple design element on your website Machine translation – may not be entirely accurate, but can quickly translate the text into another language using a software application Issues – ex. If your website takes orders in Japanese, but the database used to fill orders can’t read the characters – you’ve got a problem Culture

5. Economics Study of how to meet unlimited competing wants with limited resources

6. Think, ShareWe all compete for resourcesWhat are some competing wants in your family? Ex. Your sisters wants to buy a ______, but you want to buy a ______.List 2 competing wants in our country?

7. Marketing Basics - How can I satisfy customers? 7

8. Think, pair, shareWhat are some things you want, but you can’t go to a store to buy?

9. ResourcesAll the things used in producing goods, services, buildings, ideas Capital Money, buildings, equipment, infrastructure – everything needed to start & operate a business Labor All who work full or part time, public or private Natural/Land Land, coal, oil, trees, water

10. Land, Labor or Capital Resource?

11. Land, Labor or Capital Resource?

12. Land, Labor or Capital Resource?

13. Scarcity Difference between wants/needs and available resources **key – makes us dependent upon each other globally

14. Think, Pair, Share What percent of the world’s consumer’s DO YOU THINK live in the US?

15. Balance (of trade)The difference in value between exports and imports of a nation Imports Goods and services purchased from other countries Exports Goods and services sold to other countries deficit More imports than exports surplus More exports than imports

16. Think, pair, share:Does the US have more imports or exports?Does the US have a surplus or a deficit?

17. World Importswhat’s going on in this picture?

18. Business CycleStages an economy goes through due to recurring slow down and growth Prosperity Good time to start a new business, prices rise, economy is flourishing (90’s) Recession Slow down for at least 6 months, companies reduce workforce, prices are lowered Depression Long recession, hard to find a job, many businesses close, very low prices Recovery Business spikes up, people find jobs, demand for products increases, prices increase

19. example EXAMPLE of the business cycle

20. Government Controlsattempts to control the economy by policy changes Taxes Raise to gain money for govt, lower to give money to citizens Interest rate Raise to gain money for businesses, lower to gain money for citizens Social service programs Provide programs for economic stability for all citizens Ex. Welfare, food stamps, unemployment and job services

21. Example of how it works…

22. Economic systemsHow gov’tanswers the following questions determines their economic policy 3 questions: what will be produced how will it be produced who will receive it

23. Market economy/capitalism People answer – private ownership, marketplace competition Planned economy/communism Gov’t answers – gov’t ownership, no competition Mix economy/socialism Mix – almost all economies are a mix Types of Economic Systems:

24. Free Enterprise SystemEncourages individuals to start & operate their own businesses w/out gov’t Risks Potential for business loss or failure Freedoms

25. Think, Pair, ShareWhat percent of new businesses fail during their 1st year?What is the #1 reason businesses fail?

26. Choice Ownership Profit Competition Free Enterprise SystemFreedoms:

27. Where to work what to buy from whom vote for govtleaders Free Enterprise SystemFreedoms: Choice

28. Ownership Own your own business and land Free Enterprise SystemFreedoms: Ownership

29. Profit Money earned after all costs and expenses have been paid Owners get to keep this (rather than give to govt) incentiveto take the risk of running the business (still pay taxes though) revenue Gross income from sales BEFORE costs and expenses expenditures Costs, expenses and taxes incurred on a business in order to operate Free Enterprise SystemFreedoms: Profit

30. The profit incentive

31. Competition Struggle for customers between companies Benefits of: Keeps prices low, more choices, better quality, incentive to operate efficiently Free Enterprise SystemFreedoms: Competition

33. Price Focuses on price Non-price Focus other than price, ex. Customer service, quality, gift wrap, location Free Enterprise SystemFreedoms: Competition

34. Pure Infinite amount of competitors (like internet) supply Businesses ability and willingness to sell products demand Consumers ability and willingness to buy products Equilibrium point When demand equals supply Free Enterprise SystemFreedoms: Competition

36. Surplus/buyers mkt More supply than demand – keeps prices low Ex. Corn/cornsyrup, homes Shortage/sellers mkt More demand than supply – keeps prices high Ex. Gas, hybrid cars Surplus vs. Shortage

37. Surplus vs. Shortage

38. Monopoly One firm controls market for a give product (local phone & cable companies) Free Enterprise SystemFreedoms: Competition

39. Direct Indirect Free Enterprise SystemFreedoms: Competition vs. vs.

40. Direct or Indirect Competition? vs.

41. Direct or Indirect Competition? vs.

42. Direct or Indirect Competition? vs. www.bn.com

43. Direct or Indirect Competition? vs.

44. Direct or Indirect Competition? Cnn.com vs.

45. Direct or Indirect Competition? vs.

46. Explain economics Explain how the phases in a business cycle effect SER industries Explain the concept of supply & demand Explain competition as it relates to SER industries Understanding the Economy