This document discusses the growth, trends, and impact of sports, entertainment, and recreation (SER) marketing. It describes how SER marketing has grown based on increases in free time and discretionary income. It provides a history of entertainment from ancient times to modern developments like television and social media. It also discusses trends in areas like player salaries, women's sports, and extreme sports. Finally, it outlines the economic impact of the SER industries and how they influence fashion, merchandise, theme parks, and more.

1. Growth, Trends & Impactof SER Marketing Essential Questions: How can I satisfy customers? What are sports? What is entertainment? What is recreation?

2. GROWTH Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 2

3. Growth based on increase in – free time discretionary income desire for recreation and entertainment 3 Growth, Trends and Impact – How can I satisfy customers? What are sports, entertainment and recreation?

4. DEVELOPMENT Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 4

5. Ancients – Olympics Greek Plays Gladiators – staged army battles Chinese Operas Shakespeare Plays 5 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

6. Only for the wealthy until mid 1800’s Upper class had more : time and money to spend, and personal vehicles to travel 6 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

7. Labor unions fought for:higher wages and reasonable working hours 7 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

8. Public transportation such as trolleys & busses provided low cost transportation to events for many in middle & lower class 8 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

9. Kinetiscope invented - Device for viewing motion picturesbirth of the film industry 9 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

10. After the 1920’s became staples of everyday life Welcome distraction from Great Depression and World War II 10 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

11. 1950’s Tv in every home Local movie theaters Disneyland Many sports franchises started 11 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

12. Bill Veeck’smarketing activities at baseball games Fireworks, dazzling scoreboards, special events nights, names on jerseys and giveaways Appeal to fans and media Made sports more profitable because: People enjoyed the game more So more people came to more games Company’s bought more advertising and sponsorships 12 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

13. 13 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

14. One way to take on this tough marketing job is to distract people’s attention:• The classic example happened when Bill Veeck sent up 3 foot 7 inch Eddie Gaedel, uniform number 1/8, to pinch hit for the last-place major league baseball St. Louis Browns in 1951. 14 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

15. In 1960’s International Management (IMG)began to link athletes to corporations Signed golfing legend Arnold Palmer 15 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

16. TRENDS Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 16

17. TV is the most popular entertainment for most Americans 17 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

18. Magazines and newspapers are becoming more internet based 18 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

19. Digital music and movies led to problems with piracy 19 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

20. Interactive video games like the Wii surpassing traditional platforms 20 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

21. High definition TV and 3D TV 21 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

22. Social networking 22 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

23. Larger venues/stadiums – increased demand for tickets, better seats, suites 23 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

24. Think, PAIR, Share Who do you think are the highest paid athletes? 24 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

25. Skyrocketing player’s salaries – a result of free agency giving more control to players than owners 25 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

26. 26 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

27. 27 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

28. Think, PAIR, SHARE Who do you think are the highest paid celebrities? 28 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

29. Highest Paid Celebrities 29 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

30. Nontraditional sports women’s sports 30 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? Lisa Lelsie Candace Parker Jennie Finch Brandi Chastain 1999 World Cup Scored winning goal Venus & Serena Williams

31. Extreme sports 31 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? X Games

32. Youth appeal – marketing to kids thru youth themes and apparel, organized sports at younger ages 32 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

33. IMPACT Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 33

34. Fashion Clothing we wear Hairstyles 34 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

35. Merchandise lines Clothing and accessories - Rocawear, Air Jordan, Dereon, Applebottom Video games - NBA Live, Madden NFL, Karaoke Revolution: American Idol 35 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

36. Theme park rides Batman, Superman, SpongBob 3D ride, Joker, Disney World, Universal Studios 36 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

37. Restaurants ESPN Zone, Planet Hollywood 37 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

38. Sponsorships Gatorade – Lebron James Nike – Kobe Bryant Proactive – Gabrielle Union, Jessica Simpson Covergirl – Rhianna, Queen Latifa 38 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

39. Expressions – I’ll be back – Terminator Houston, we have a problem – Apollo 13 Show me the money – Jerry McGuire 39 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

40. Economy – hundreds of billions of dollars Entertainment industry – top 10 highest grossing segment of the economy Sports industry – top 25 largest industry 40 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

41. Leisure time Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 41

42. TIME REQUIRED DUTIES LEISURE TIME – discretionary time outside of compulsory activities PASSIVE – Entertainment does not exert significant physical or mental energy (relaxing) – provides a diversion or allows people to be amused ACTIVE – Recreation Exertion of physical or mental energy

43. Required Duties – activities we all NEED to do for our health, law or social customs

44. Eat

45. Sleep

46. Work

47. Go to school

48. Do homework

49. Household chores: cook, clean, pay bills, cut grass

50. Personal care: bath, brush teeth, comb hair

51. Travel time: to and from work, school, etc.

52. Leisure Time Discretionary time outside of compulsory activities

53. Passive – Entertainment Does not exert significant physical or mental energy (relaxing) – provides a diversion or allows people to be amused

54. Watching or going to: Cinema/movies Conerts Games/tournaments Shopping mall Rodeo/Monster Truck Jam/ Disney on Ice Sporting Events Theater/plays Theme park/Zoo TV

55. Listening To Musis/Radio

56. Reading Books Newspapers Magazines internet

57. Socializing In person On the phone Texting Social networking sites

58. ACTIVE – Recreation Exertion of physical or mental energy

59. Hobby (non competitive activities)

60. Low Impact (little energy or competition)

61. High Impact (High energy or competition)

62. Walking/Yoga Boating Biking Fishing Camping

63. White-water rafting Running Mountain biking Rock climbing Playing an Instrument

64. Sport (organized, competitive, skillful physical activity)

65. Golf Xcountry skiing Cheerleading Swimming Croquet

66. Football Hockey Basketball Soccer Baseball Boxing Downhill Skiing

67. Game (organized, competitive, skillful mentalactivity)

68. Bingo Cards Board Games

69. Chess Video/Computer games

70. Similarities and Differences in Sports and Entertainment Marketing Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 70

71. SER MARKETING SER Marketing - satisfy customers through sports, entertainment, recreation, amusement or any method of occupying time. SER Marketing relies on – Meeting consumer demand for excitement and diversion at a price the customer is willing to pay 71 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

73. Prime Time

75. Prime Time

76. Label

78. Trailers

79. Primary Market

81. Piracy/Bootlegging

83. Recreational

84. High School

85. NCAA - College/University

86. Professional

87. Olympic

88. Women’s - Title IX

90. TV Broadcast Deals

91. Sponsorship

92. Stadium Signage

93. Stadium Naming Rights

94. Corporate Boxes/Suites

96. Leisure Time

97. Opportunity cost

98. Amateur vs. Professional

99. Niche Marketing

100. Consumer Loyalty/Fans

101. Core Products

102. Ancillary Products/Licensing

103. Endorsements

104. Concessions

105. Impulse Spending

106. Break Even

109. Leisure Time – Time free from work or duties

110. Opportunity cost - When you make a decision to spend your money on 1 thing you can’t spend it on something else (ex. Cd vs. t-shirt)74 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

111. THINK, SHARE What are some necessary expenses? What might you spend your discretionary income on? Do teens have more or less income than adults? Do teens have more or less discretionary income than adults? What is your favorite thing to do in your leisure time? 75 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

113. Professional - person who has the will and ability to earn income from performing

114. Niche Marketing - Focuses on a small target market of consumers who have very similar interests

115. Consumer Loyalty/Fans76 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

116. Think, SHARE List 5 amateur athletes or entertainers List 5 professional athletes or entertainers 77 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

118. Ancillary Products/Licensing - Product related to core product, ex. Lunch boxes, t-shirts, back packs, park rides78 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

119. similarities Endorsements - Approval or support of a product or idea How should companies decide who to ask to endorse their products? 79 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

121. Impulse Spending - Buying without proper planning ex. Food, gifts, souvenirs and apparel80 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

123. Revenue - Income or money made from selling productsGross Revenue - Total income from sales BEFORE costs, expenses and taxes Net Revenue – total income from sales AFTER costs, expenses and taxes 81 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

124. GROSS vs. NET REVENUE A theater makes $200,000 from the sales of movie tickets and concessions After paying for the popcorn kernels, rent, and wages to employees, a theater makes $25,000 82 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

125. What PERCENT of a Film Revenue comes from ancillary products? 10% 25% 50% 75% 83 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

126. differences Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 84

127. CONSUMER LOYALTY SPORTS Success/winning ENTERTAINMENT Fads - Short term popular trend, Industry is always looking for the “next big thing” 85 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

128. PRODUCTS - SPORTS Categories of Sports - Amateur, high school, college, professional Title IX - Law that bans gender discrimination in schools that receive federal funds Extreme Sports - Involve nontraditional daring methods of competition, ex. X Games - Skateboarding, rollerblading, stunt bikers, snowboarders 86 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

129. Think, PAIR, SHARE What percent of homes have at least 1 TV? What is the average # of hours teens watch TV? TV shows survive based on size of their what? How many content minutes are there in a 30 min TV show? 87 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

130. PRODUCTS – ENTERTAINMENTTV Ratings - Rankings of TV or radio show popularity in a certain time period Most famous rating company - Nielson Prime Time - 8pm – 11pm, bring in greatest audiences and highest advertising revenue Syndication - Selling TV programs to individual stations not networks Sitcoms – high rerun value, Reality TV – high ratings, but low rerun value 88 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

131. PRODUCTS – ENTERTAINMENTMusic/Radio Airplay or time on the radio - Primary means of introducing new artists Radio prime time hours - 6am-9am A record company is also called a - label Cover - When another artist records the same song 89 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

132. PRODUCTS – ENTERTAINMENTFILMS Evergreens - Films or products that are popular year after year Trailers - Previews of coming movies shows before the main feature to create interest in new releases Primary Market - Target audience who sees a movie on the first release in theaters Secondary Market - Target audience who sees a movie in TV, discount theaters, dvd or rental 90 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

133. REVENUE STREAM - SPORTS Scalping – unauthorized reselling of tickets TV Broadcast deals Sponsorship Stadium Signage Stadium Naming Rights Corporate Boxes/Suites Venue Design 91 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

134. REVENUE STREAM - ENTERTAINMENT Intellectual property - Idea, concept or written work that is unique and protected by a copyright *would need permission from the author, plus would have to pay a royalty fee Piracy - The unauthorized use of an owner’s copyrighted material, ex. Books, movies Royalty - Payment for a material that has been copyrighted 92 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

135. THINK, PAIR, SHARE How long is work protected by a copyright? 8,000 commercial albums are produced every year, what percent make a profit? What is the highest percent of retail price for each album sold that a talent might receive? 93 Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?

136. ESSENTIAL QUESTIONS:What are sports?What is entertainment?What is recreation? Competencies: Explain the importance and impact of SER Describe the growth & development of SER Analyze trends in SER Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation? 94