1. Jordan May
Block 3
CHAPTER 15

2. Consumer digest
 For 47 years, people have trusted Consumers
Digest
magazine to identify outstanding values in a
complex and often confusing marketplace

3. Decision making process car
 Identify your needs and wants: I need a car
but I want a sports car that is cool
 Know the choices available: I could get a
mustang or a ford fusion
 Determine your desired satisfaction: I want a
car that makes me feel happy
 Evaluate alternatives: a fusion is cheaper but
a mustang is cooler
 Make the decision: mustang

4. Decision making process cell
phone
 Identify your needs and wants: I need a cell
phone but I want an iPhone
 Know the choices available: I could get an
inexpensive Samsung or an iPhone
 Determine your desired satisfaction: I want to
save money but I want convenience
 Evaluate alternatives: I need to save money
 Make the decision: inexpensive Samsung

5. Discount stores
 Wal-Mart
 Target
 Dollar tree

6. Department stores
 Belk
 Macys
 JCPenny

7. Specialty stores
 ACE hardware
 Best Buy
 A.C. Moore

8. Impulse buy
 Impulse buying is the opposite of spending
time and effort, and buying too quickly
 Some examples of impulse buys are candy,
gum, mints, and chocolate