In 2014, MAYDAY moved voters and sent a signal to politicians – but more remains to be done.

1. WHAT WE DID
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2. 56.5 million digital impressions targeted to hundreds of
thousands of persuadable voters
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3. 27,835 gross rating points of TV ads reaching 5.5 million
viewers in key districts
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4. 770,000 pieces of mail sent to over 500,000 individuals
and households
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5. 25,202 doors knocked on by 800 volunteers, canvassers and
organizers
4,603 gross rating points of radio ads reaching 800K+ listeners
555,708 calls made to likely voters on or just before
Election Day
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6. WHAT WE LEARNED
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7. 14% SD-Sen
14% NC-03
16% NH-01
13% IA-03 10% KS-Sen
14% NH-Sen
(GOP primary)
11% MI-06
10% AZ-07
(DEM primary)
Over 10% of voters in all elections - primary or general, Senate or
House, traditionally Democratic or deep Republican - said money in politics was
their most important voting issue.
0% 100% Average percent Democratic / Republican vote, 0% 100%
by precinct (2004-2012)
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8. 18% I
25% R
52% D
(SD-Sen)
21% I
18% R
61% D
(IA-03)
14% I
42%R
44% D
(KS-Sen)
28% I
20% R
52% D
(NC-03)
31% I
26% R
43% D
(NH-01)
14% NH-Sen
(GOP primary)
35% I
26% R
39% D
(MI-06)
10% AZ-07
(DEM primary)
“Issue voters” who care about removing the inøuence of big money in politics
span the ideological spectrum, averaging 50% Democratic and 50% Republi-can
and Independent.
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9. +17% men
+2% white
+7% 65+
(SD-Sen)
+1% women
+3% white
+6% 45-65
(IA-03)
+2% women
+3% white
+8% 65+
(KS-Sen)
+1% African
American
+1% white
+9% 65+
(NC-03)
+12% men
+3% white
+1% 18-45
(NH-01)
+2% men
+1% white
+16% 46+
(NH-Sen)
+13% men
+1% African
American
+1% white
+7% 65+
(MI-06)
+11% men
+5% Hispanic
+4% Af. American
+8% 18-29
+26% 46+
(AZ-07)
Demographically, the 10%+ of voters who hold reducing big donor inøuence as
their most important issue are disproportionately men aged 65+. But AZ-07,
IA-03 and NH-Sen show that millenials and adults 45-65 can also be mobilized.
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10. $2.1 million
reached
74%
(SD-Sen)
$793,000
reached
53%
(IA-03)
$1.4 million
reached
56%
(KS-Sen)
$100,000
reached
33%
(NC-03)
$303,000
reached
34%
(NH-01)
$1.9 million-reached
76%
(NH-Sen)
$2.3 million
reached
50%
(MI-06)
$150,000
reached
32%
(AZ-07)
Our ads had reach - in our lowest spending races, we engaged an average of 33%
of voters and in our higher spending races - 64% of voters.
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11. 27% (SD-Sen)
25% (NH-01) 32% (MI-06) 45% (AZ-07)
28% (IA-03) 28% (KS-Sen) 52% (NC-03)
60% (NH-Sen)
Our campaign was persuasive - at least 20% of voters said they were “much more
likely” to vote for our candidate after seeing our ads. On average, this number
was 15 points higher for ‘issue voters.’
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12. 12 SD-Sen
50 IA-03
24 KS-Sen 17 NC-03
44 NH-01
18 pt lead
NH-Sen
(GOP primary)
21 MI-06
11 pt lead
AZ-07
(DEM primary)
Among campaign önance reform supporters, our candidates consistently enjoyed
a double digit lead. For many, these voters were their best audience.
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13. IN SHORT -
We have a consistent, bipartisan voter base - of at least
10%, with potential to grow - who respond strongly to
targeted campaigns on the issue of money in politics.
And then vote for candidates in elections of all kinds,
accordingly.
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