Here's the journey Maybank embarked on with its users to make an all-new, all-you Maybank2u

1. all-new, all-you Maybank2u.com
15 October 2008

2. The Making Of
all-new, all-you Maybank2u.com

7. The Process

14. About Bank
About Me
About Me

15. “Now, everyone is shouting &
grabbing homepage property.
A lot of noise but little impact”

17. 3 months, 125 consumers,
variable tests observing,
not asking

20. Simple fact –What is the annual APR on a Maybank Gold Card?
Comparison of facts–Can you find the highest interest rate available on a savings account?
Judgment–You want a Credit Card, which Card is right for you?
Comparison of Judgment –You're a student, you want a Credit Card, which Card is right for you?

25. all-new, all-you Maybank2u.com
The Launch

26. LAUNCH PLANS
Exclusive preview Open preview Launch M2U 2.0
8 Sept ’08 15 Sept ’08 15 Oct ’08
Exclusive Preview Preview of new Press Conference
site for all current
M2U users
Launch Campaign
TV, Radio,
Online Demos Newspaper,
Online Ads
allyou.com.my
- M2U blog Tactical Campaign
- Feedback /
Suggestions
allyou.com.my
- Making of Video

27. M2U 2.0
Exclusive Preview
8 Sept ’08

28. allyou.com.my

29. Erna Mahyuni
..it’s quite an
improvement over the
current version with a
slickness to it that I’ve
yet to experience from
any local site.
That wasn’t what
impressed me – what
did was knowing that
Maybank had
conducted a rather
extensive usability
study…
http://ernamahyuni.com/2008/09/the-new-m2u-
impressions.html

30. David Lian
Maybank2u is getting
face-lift, and if you're
lazy to read further - I'm
just going to say it here:
I like it.
http://www.davidlian.com/2008/09/beta-testing-
new-maybank2u.html

31. Danny Foo
I was more impressed
with one of the slides
shared by Maybank’s
virtual banking
department. It
displayed a real
summary of how much
commitment and
importance Maybank
had finally given to its
website. This should be
the way in any given
website project big or
small.
http://www.dannyfoo.com/blog/dannyfoo-
life/the-new-maybank2u-website-is-finally-here/

32. all-new, all-you Maybank2u.com
What’s Improved

33. What’s there for customers?
• All-new look
• Smarter, easier navigation
• User-oriented structure
• Richer interactive content
• Future-friendly design and technology

34. Classic vs. New
Both areas are consolidated into one

35. Classic vs. New – After Login
Introduction of Quick
Links makes it easier
for users go straight to
favourite transactions.
Main Navigation is
now brought upfront.

36. Classic vs. New – Transaction History
From Transaction-based
to
Account-based

37. Beta vs. New
Changes will
take place from
15th October
onwards, due to
feedback.

38. Thank You