1. Workshop on
“How to conduct a marketing communication campaign”
by your Marketing Guru - Maxwell Ranasinghe.
.
B.Sc (Business Administration) Hons. (SJP)
CPM (New Haven - USA), Attorney at Law
Former. Visiting Scholar - Yale University (USA)
Visiting Lecturer - Sri Jayewardenepura & Kelaniya Universities and Sri Lanka
innnnnnnnnnnnnnnnn Institute of Marketing
He is the Managing Director of a leading organisation. He combines
. his academic knowledge and practical experience to change attitudes,
develop team spirit and empower participants with many techniques
that they could use practically.
The knowledge and skills developed will contribute to the growth of
the participants and the companies they represent. Techniques
discussed could be used immediately for results.
Who should attend : Any person engaged in Sales and Marketing in any business.
Date :
Time :
Venue :
Your investment : Consultant fee for one day workshop Rs. 50,000
Program Contents
 Importance of communicating with your customer effectively
 Ways and mean available to communicate eefectively
 Advertising
 Promotion
 Publicity
 Personal Selling
 Direct Marketing
 Comparative analysis of different ways and means
 Basic guidelines in developing good advertisements
 Identifying the target market to communicate
 How to develop creativity in you
 Developing messages
 Developing communication objectives
 How to select the best media
 Selecting the best promotional mix to suit your organization
 Monitoring and controlling the ad campaign