CMS driven Globalized WebSite Project

Globalizing a CMS-based Website from the Ground Up How to Design, Develop and Deploy a Website for an International Audience Maxwell Hoffmann, Director of Document Globalization June 16, 2009 www.globalizationpartners.com 3D = D esign, D evelop and D eploy

Maxwell Hoffman n ,[object Object],[object Object],[object Object],[object Object],[object Object],Official Biography www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda www.globalizatonpartners.com

WHY GO GLOBAL NOW? www.globalizatonpartners.com

Besides the Economic melt down? www.globalizatonpartners.com

Shift in the balance of Language/Financial Power: ,[object Object],Source: “On the Web, Some Countries Matter More than Others” by Common Sense Advisory Financial scales are tipping www.globalizatonpartners.com

Language priority is shifting as we speak … ,[object Object],Economic leaders in 2050?

Montana World Trade Center (MWTC) CASE STUDY: www.MWTC.org www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How MWTC handled content before GPI www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How MWTC handles WWW content now www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Client’s challenges www.globalizatonpartners.com

[object Object],[object Object],[object Object],Client’s challenges www.globalizatonpartners.com

[object Object],About Max’s Locale www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis revealed further client needs: www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Project constraints www.globalizatonpartners.com

[object Object],The solution www.globalizatonpartners.com

[object Object],The solution? www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Making the solution affordable www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Project Phases Won’t have time to focus on every step www.globalizatonpartners.com

[object Object],[object Object],Phase 1 Highlights www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discovery Phase www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],Discovery Phase www.globalizatonpartners.com

The“F” pattern Example of Eyetracking www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 2 www.globalizatonpartners.com

[object Object],[object Object],Phase 3 www.globalizatonpartners.com

Site maps and content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

MWTC site map prototype ,[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],Phase 4 www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Content: www.globalizatonpartners.com

Wire Diagram Prototype www.globalizatonpartners.com

Prototype Image (Photoshop) www.globalizatonpartners.com

Planning for Arabic ,[object Object],[object Object],[object Object],[object Object],Other Issues: www.globalizatonpartners.com

[object Object],[object Object],[object Object],Phase 6 www.globalizatonpartners.com

Globalization Quiz www.globalizatonpartners.com What might be wrong with this site?

[object Object],[object Object],[object Object],Globalization Considerations www.globalizatonpartners.com

What’s Wrong with this Pict? www.globalizatonpartners.com

Argentina: Colors ,[object Object],[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],United Arab Emirates: Colors www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Russia: Colors www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Other cultural locales www.globalizatonpartners.com Locales not included in the project have special needs too:

What’s wrong with this photo for a Mainland China website? Culturally correctness Quiz: “ family” www.globalizatonpartners.com

Finding a happy Globalization medium ,[object Object],[object Object],[object Object],One “look” for four cultures? www.globalizatonpartners.com

[object Object],[object Object],[object Object],Global look & feel for MWTC? www.globalizatonpartners.com

English Kept categories to a minimum for horizontal placement www.globalizatonpartners.com

Chinese www.globalizatonpartners.com

Spanish www.globalizatonpartners.com

Russian www.globalizatonpartners.com

Arabic www.globalizatonpartners.com

[object Object],Good Design practices www.globalizatonpartners.com

[object Object],[object Object],Good design practices www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],What stays in English? www.globalizatonpartners.com

[object Object],[object Object],[object Object],Phase 7 www.globalizatonpartners.com

Authoring and Submission for Translation Highlights of CMS based authoring www.globalizatonpartners.com

Select files from workspace www.globalizatonpartners.com

Edit Content w/o HTML code www.globalizatonpartners.com

Export for Translation www.globalizatonpartners.com

XLIFF files are generated & winzipped www.globalizatonpartners.com

Phase 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO keywords are locale specific www.globalizatonpartners.com

Phase 10 ,[object Object],www.globalizatonpartners.com

Key Benefit to MWTC? ,[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Why a WWW site from scratch? www.globalizatonpartners.com

About GPI www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GPI areas of expertise www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Homework: www.globalizatonpartners.com

Globalization Guide Sample www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Award winning web design www.globalizatonpartners.com

[object Object],[object Object],Contact information www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],For more information: www.globalizationpartners.com

CMS driven Globalized WebSite Project

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie CMS driven Globalized WebSite Project

Ähnlich wie CMS driven Globalized WebSite Project (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

CMS driven Globalized WebSite Project