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Metalworks: 5 trends that will shape the Future of Automotive

Download the PDF here: http://insights.metalworks.io/

The recent Consumer Electronic Show (CES) at Las Vegas, Nevada saw several automakers reimagine the future of personal transportation. From driverless cars to gesture-based interfaces to new business models that would not have been possible a decade ago. The expectations of consumers are evolving.

In this report, which is yours to share, we look at 5 trends that are shaping the world of automotive and personal transport. A result of our research and learnings from CES 2015 and constant trend monitoring.

What's covered?

- Race to auto-pilot mode
- The era of smart cars
- Niche ideas to mainstream travel
- Rise of collaborative communities
- Experience visions of the future

The automotive industry is rapidly changing, are you prepared to take advantage of what technology has to offer tomorrow?

Metalworks: 5 trends that will shape the Future of Automotive

  1. 1. Trends That will shape The future Of Automotive5
  2. 2. We are part of the world’s fastest growing media agency, maxus. Under the group M family and wpp group.
  3. 3. As the R&D Unit of Maxus… ! Metalworks sets the pace in innovation
  4. 4. The Metalworks Philosophy Empowerclientstoleanintochangethrough thecreativeuseoftechnology. JohnUnderkoffler,MinorityReportScienceAdvisoratTED2010 viaFlickr,SteveJurvetson
  5. 5. 1 Nissanaimstobringself-drivingcarstothe publicby2020beforetheTokyoOlympics. DaimlerAGunveilsautonomous self-driving vehicle at CES 2015 inLasVegas,Nevada. ! Automobilesgetevenmoretechnologicalsafety featuresthatareautonomousinnature.This includes,vehicle to vehicle communication, night vision andself-parking. ! Drivingisapleasureandnotachore.Thedriver becomesthepassengerorasMercedes-Benz putsit,“a mobile living space”. Race to Auto- pilot mode Trend
  6. 6. 1 Therewillbeadecreaseindrivingaccidents causedbyalcoholicinfluenceandlethargyas driversaresupportedbyautonomous(orself) drivingtechnologies. ! Thedisabledwillhavethechancetositatthe driverseatandtakecontrolwiththehelpof autonomousdrivingtechnologies. ! Drivingbecomesaleisureactivityandnota choreespeciallyforpeoplewhotravelhours acrossstates.Withtechnology,thedrivercan affordtobethepassengerorcedecertain controlstothecar’son-boardcomputer. IMPAct Race to Auto- pilot mode
  7. 7. AudicreatesvirtualrealitytestdriveforAudiTT usingSamsungVRheadset.Personalguide included.View video example Opportunity Race to Auto- pilot mode
  8. 8. 2 More3rd party add-ons,new interfaces andcomputingpowerinacarthatcanhelp makeintelligentdecisionsforthedriversand passengerse.g.cyclist detection sensor ! Moreeconomieswillgrowaffluentenoughto expectaformofprivatetransport.Cars manufacturedandsoldcheaplyliketheTata Nano enablesthemiddle-classaspiration. ! In-car Internet andthearrayofsensors turnscarsintomobilecomputerscapableof collectingdataonthestreete.g.traffic conditions and crime for smart cities The era of smart cars Trend
  9. 9. 2 Carsareabletoadjustinternalenvironment intelligentlybasedonexternalweather conditionsandlearnthepreferencesofthe driver.SimilartoNest thermostat. ! Roadinfrastructuremayfailtokeepupwith thedemandofcarsfromthegrowingaffluent leadingtotrafficcongestionincities.Longform advertisingcontentservedwithinpublicand privatetransportcongestedonroadsbecomes viableincitieslikeJakarta, Indonesia. ! Vintagecarswithnocomputingtechnology becomeaprizedpossessionforsome. impact The era of smart cars
  10. 10. Mercedes-BenzpromotesitszeroemissionF- CelltechnologyusingLEDsandDSLRcamera tocreatean‘invisible’carthatdrivesaround Germany.View the video Opportunity The era of smart cars
  11. 11. 3 Theriseofautomobilespoweredbyalternative formsofenergy,including:electric,water, solar andunconventional hybrids. ! Areaspronetofloodmayseeamphibious vehicles asanicetohave.Areasproneto firearmcrimesmayseearmoured vehicles asanecessity. ! 3D-printed cars and car parts arenowa reality.Includingacompetition for Dominos ! Moreoptionsfortransportationbeyond automobilesandbicyclese.g.Solowheel niche IDEAS to mainstream traVEL trend
  12. 12. 3 Onceconsumersknowthatautomobiles poweredbyalternativeformsofenergyarenot alien,morepeoplewillpurchaseitforitsnovelty factorandefficiency. ! Automobileswithcustomadd-onoptionsmight beawayformanufacturerstogaincompetitive advantage,solveproblemsforlocal communitiesorcreateexclusivity.e.g.Aston Martin Lagonda only for the Middle East ! With3D-printing,carbonfootprintofcars throughtransportationfromsiteof manufacturing todestinationisreduced IMPACT niche IDEAS to mainstream TRAVEL
  13. 13. Hendoraised US$500k onKickstarterfora real-lifehoverboardinspiredbyscience-fiction series,BacktotheFuture.Thecampaignwas initiatedtoselltheHendo’sgravitationtech. Opportunity niche IDEAS to mainstream TRAVEL
  14. 14. 4 Car2Go (SubsidiaryofDaimlerAG)letsyourent carsbytheminuteinEuropeandAmerica. ! Singapore-MITAlliancesetsthevisionofself drivingcarswithcarsharingalgorithmsto reduce dependency on private transport ownership. ! Opensourcedesignanddevelopmente.g. Tesla open patents andFord OpenXC ! Carscanbeapersonalextensionofmobile phonesandameansfordriverstoconnectwith their"tribe"throughanappecosystemand communitypoweredbyArduino. rise of collaborative communities Trend
  15. 15. 4 Splitofconsumerswhobelievecar ownershipsisnolongerpartofthemiddle classlifestyle. ! Increaseintransportoptionsforevery transportbudget.Automanufacturersmay havetorethinkhowcarsaremarketed. ! Riseofcommunitiesand“tribes”around automobilesandtheexperienceofdriving giveautomobilebrandstheopportunityto reachouttothesenichegroupsandbuild evengreaterbrandloyalty.e.g.online communityforoutdooradventuredrivers impact rise of collaborative communities
  16. 16. HarleyDavidsonfeaturesitsfansinits“E Pluribus Unum”(“Outofmany,One”) socialmediacampaignaroundthe Twitterhashtag#StereotypicalHarley. Opportunity rise of collaborative communities
  17. 17. 5 AudiCitycreatesdigitalexperiencesinvarious cityshowroomse.g.Audi City London ! Conceptcarsandexistingofferingstargetedat youthsthroughvideogamesandpopculture e.g.Cars featured in Transformers ! Showroomdisplaysmeasuresdwelltimesof visitorsandcapturesfeedbackforcar manufacturerstovalidate concepts ! Digitalshowroomingbecomesaseamless customisableexperiencethatgathersdata fromvisitor’sonlineprofilee.g.Charlie (app) experience visions of the future Trend
  18. 18. 5 Withdigitalshowroomingandexperience design,carmanufacturerscancreateahalo effectfortheirproductsjustlikeApplestores ! Productplacementsinmediaforbranding andmarketingbecomesthedefacto ! Emergingtechnologiescanhelpscar manufacturersunderstandbuyerpsychology atadeeperlevelandmoreeffectively segmentbuyerstoincreasebrandloyalty ! Automobilebrandsshouldstudytheimpact ofInternetofThingsandseeifautomobiles canbeaspersonalasthemobilephone impact experience visions of the future
  19. 19. InteractivemusicboothfortheFiat500LBeats EditionattheGenevaAutoShow2014invites visitorstobeaDJ.View video Opportunity experience visions of the future
  20. 20. FutureofRetail Welookat5trendsthatareshapingtheworldofbrick andmortarretail.Fromdataanalyticsinstoresto evolvingretailconceptsandmore. Download here ! FutureofFood Welookat5trendsthatareshapingthefoodindustry; including,restaurants,fastfoodandpackagedfood. Technologiesrangefrom3Dprintedfoodtorobotwaiters. Download here ! Access our downloadable report archive and get notified of new reports. get full access for free future trend reports
  21. 21. Our Clients
  22. 22. # MaxusGlobalispartofGroupM,the world’slargestmediainvestment managementgroupwhichbuysoverone thirdoftheworld’smediaeveryday.Maxus wassetupin2008totakeadvantageof theopportunitiescreatedbythedigitalage andtohelpitsclientsto‘leanintochange’ ! MaxusGlobalemploysover2,500people across55countriesin70agencies worldwideandistheworld’sfastest growingmedianetworkacrossthelastfive years(source:RECMA). ! Formoreinformationvisit: www.maxusglobal.com our parent company Maxus global
  23. 23. Nico Abbruzzese Global Director of Creative Technology, Metalworks by Maxus Tom kelshaw Director of Technology, Metalworks by Maxus
  24. 24. Metalworks 
 On the Web Website & Blog http://metalworks.maxusglobal.com ! YouTube MaxusMetalworks ! Twitter @MaxusMetalworks

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